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APAC Marketing Manager – Product Certification

BSI
Full-time
On-site
China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: APAC Marketing Manager – Product Certification

πŸ”Ή Company: BSI

πŸ”Ή Location: China

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Not Specified

πŸ”Ή Date Posted: March 31, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote Solely

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth of the sales pipeline through quality lead generation activities
  • Fostering professional relationships with commercial colleagues
  • Representing product certification marketing within the APAC region
  • Executing traditional and digital marketing strategies

ASSUMPTION: The focus on both traditional and digital marketing suggests a need for adaptability in marketing trends and techniques, likely targeting a diverse range of product certifications.

πŸ“‹ Key Responsibilities

βœ… Lead the development and execution of the local annual marketing plan

βœ… Develop integrated marketing plans across digital and social media platforms

βœ… Collaborate with global teams to enhance the local web presence

βœ… Support major trade shows and BSI-specific client events across APAC

βœ… Partner with RS analytics for targeted lead generation campaigns

βœ… Act as the regional voice within the global marketing team

βœ… Travel occasionally for meetings and events (up to 20%)

ASSUMPTION: Key responsibilities imply a need for strategic vision combined with hands-on execution skills and the ability to collaborate across borders.

🎯 Required Qualifications

Education: Degree level education

Experience: Demonstrated experience in planning and executing successful integrated marketing campaigns

Required Skills:

  • Integrated Marketing Campaigns
  • Event Management
  • Marketing Automation Tools
  • Social Media Marketing
  • Lead Generation
  • Digital Marketing
  • Bilingual Communication (English and Mandarin)

Preferred Skills:

  • Additional languages such as Japanese or Korean
  • Advanced proficiency in data analysis

ASSUMPTION: Language skills indicate this role’s emphasis on communication across APAC regions where English and Mandarin are critical.

πŸ’° Compensation & Benefits

Salary Range: Not specified; competitive compensation expected in line with market standards

Benefits:

  • 15-days annual leave
  • Health and life insurance
  • Flexible working hours and remote work arrangements
  • Paid parental and bereavement leave
  • Learning and development opportunities
  • Wide range of flexible benefits

Working Hours: 40 hours per week; flexible arrangements available

ASSUMPTION: Benefits indicate a commitment to work-life balance, appealing to diverse candidates seeking flexibility.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Professional Services

Company Size: 1,001-5,000 employees

Founded: Not Specified

Company Description:

  • Global partner for 86,000 companies across 193 countries
  • Pioneers in national standards and trust marks
  • Focused on sustainability and resilience through innovation

Company Specialties:

  • ISO Certification and Training
  • Cybersecurity and Software Solutions
  • Auditing and Regulatory Services

Company Website: https://www.bsigroup.com

ASSUMPTION: With a rich history in standards development, BSI’s global reach and expertise suggest robust support for employees engaged in regulatory services.

πŸ“Š Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to APAC Marketing Manager – Regulatory Services

Work Arrangement: Predominantly remote

Growth Opportunities:

  • Exposure to global markets and trends
  • Cross-functional collaboration and leadership
  • Involvement in high-impact marketing strategies

ASSUMPTION: The role’s integration within global marketing strategies suggests significant opportunities for professional development and strategic input.

🌍 Location & Work Environment

Office Type: Remote; no specific office location required

Office Location(s): Not Applicable due to remote nature

Geographic Context:

  • Opportunity to work with teams across APAC and globally
  • Requires flexibility due to time zone differences
  • Remote environment demands strong self-management

Work Schedule: Flexible, accommodating diverse time zones within APAC region

ASSUMPTION: The lack of a fixed office requires a high level of discipline from remote workers to manage their schedules effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application submission via the company's website
  • Screening interview to evaluate basic qualifications
  • Technical interview to assess marketing skills and strategies

Key Assessment Areas:

  • Marketing strategy development and execution
  • Problem-solving and adaptability
  • Communication skills, especially in a cross-cultural context

Application Tips:

  • Highlight multilingual capabilities
  • Showcase examples of integrated marketing campaigns
  • Discuss experience with digital platforms and analytics

ATS Keywords: Marketing Campaigns, Lead Generation, Digital Marketing, Bilingual, Social Media

ASSUMPTION: The process is comprehensive and designed to assess both technical skills and cultural fit within a global marketing team.

πŸ› οΈ Tools & Technologies

  • Marketing Automation Platforms like HubSpot or Marketo
  • Social Media Tools such as LinkedIn, WeChat
  • Data Analytics Software for campaign optimization

ASSUMPTION: Candidates should demonstrate proficiency in standard marketing automation tools, suggesting a focus on data-driven marketing strategies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centric approaches
  • Agility in managing changes and challenges
  • Collaboration across diverse teams

Work Style:

  • Proactive and self-motivated
  • Adaptive to fast-paced and dynamic environments
  • Open communication and willingness to work collaboratively

Self-Assessment Questions:

  • Can you demonstrate successful marketing campaign management?
  • Do you have experience with cross-cultural communication?
  • Are you comfortable working in a remote setup?

ASSUMPTION: The emphasis on cultural fit suggests the company values diversity and employee engagement with their broader mission.

⚠️ Potential Challenges

  • Managing across diverse time zones
  • Balancing traditional and modern marketing strategies
  • Maintaining engagement and collaboration in a remote work environment
  • Adapting to the fast-paced nature of international regulatory changes

ASSUMPTION: Challenges arise from the remote work dynamic and the need to integrate traditional marketing methods with digital innovation.

πŸ“ˆ Similar Roles Comparison

  • Greater emphasis on certification-specific marketing compared to general marketing roles
  • Enhanced need for cross-cultural communication skills
  • More reliance on digital platforms for market expansion

ASSUMPTION: The distinct focus on product certification may limit applicability to broader marketing roles but offers niche expertise.

πŸ“ Sample Projects

  • Developing a digital marketing strategy for new APAC product launches
  • Coordinating a multi-national trade show presence
  • Optimizing conversion rates on regional campaign landing pages

ASSUMPTION: Projects are likely to require coordination across various teams and alignment with global strategies to ensure cohesive branding.

❓ Key Questions to Ask During Interview

  • How is success measured for this role?
  • What are the most significant challenges faced by the marketing team in APAC?
  • Can you describe the typical career progression from this position?
  • What tools and strategies does the company currently employ in digital marketing?
  • How does BSI ensure alignment between global marketing strategies and regional needs?

ASSUMPTION: Questions aim to uncover clarity on expectations and growth opportunities within BSI.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Ensure your resume highlights relevant marketing skills and experiences
  • Prepare a portfolio of past marketing campaigns
  • Be ready to discuss your approach to remote work dynamics
  • Follow up with the recruiting team if you have any questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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