APAC Product Marketing Manager

📌 Core Information

🔹 Job Title: APAC Product Marketing Manager

🔹 Company: Procore Technologies

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing tailored go-to-market strategies for the construction industry in the APAC region
• Translating product features into compelling regional narratives
• Creating effective sales enablement materials
• Driving product adoption and coordinating cross-functional launch activities

ASSUMPTION: The position requires an in-depth understanding of the APAC market, specifically focusing on the construction sector, due to its unique demands and competitive landscape.

📋 Key Responsibilities

✅ Conduct in-depth market research and competitive analysis

✅ Develop and refine product positioning and messaging

✅ Create and deliver sales enablement materials and training

✅ Drive product adoption and manage release activities in the region

✅ Maintain deep knowledge of the product roadmap

✅ Support marketing campaigns with subject matter expertise and content input

✅ Execute comprehensive go-to-market plans for new product launches

✅ Plan and execute targeted product marketing campaigns

✅ Track and analyze campaign performance using key metrics

✅ Collaborate with cross-functional teams to ensure alignment and drive product success

ASSUMPTION: The responsibilities highlight the need for proactive collaboration with sales and marketing teams, implying a leadership role in not only crafting strategies but also executing them effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: Minimum 5+ years of demonstrable product marketing experience within a SaaS or technology company, preferably in the APAC region

Required Skills:

• Product Marketing
• Market Research
• Sales Enablement

Preferred Skills:

• Proficiency with CRM and marketing tech platforms such as Salesforce, Marketo, and Jira
• Strong analytical and problem-solving skills, especially with tools like Google Analytics

ASSUMPTION: Proficiency in digital marketing tools and platforms is highly desirable to effectively track and optimize marketing efforts.

💰 Compensation & Benefits

Salary Range: $120,000 - $165,000 with eligibility for bonus incentive compensation

Benefits:

• Generous paid time off
• Comprehensive healthcare coverage
• Career enrichment and development programs

Working Hours: 40 hours per week with a standard on-site work arrangement

ASSUMPTION: The compensation package is designed to be competitive, reflecting Procore's commitment to attracting top talent in the technology and construction industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on construction management solutions

Company Size: 1,001-5,000 employees, indicating mid-sized company dynamics offering both agility and stability

Founded: Not Specified

Company Description:

• Expertise in cloud-based construction management software
• Dedicated to innovation and data-driven insights
• Promotes a dynamic and inclusive work environment

Company Specialties:

• Construction Software
• Online Project Management Software
• Web-based Construction Management Tools

Company Website: https://www.procore.com

ASSUMPTION: Procore Technologies focuses heavily on fostering technological advancement within the construction industry, supporting a range of projects across multiple sectors.

📊 Role Analysis

Career Level: Mid to Senior-Level Management

Reporting Structure: Likely reports to a senior marketing executive or regional director

Work Arrangement: On-site with potential regional travel

Growth Opportunities:

• Opportunity to lead regional marketing strategies
• Potential for advancement within regional or global roles
• Engage in innovative project initiatives

ASSUMPTION: The role offers significant growth for candidates with a strong grasp of both regional markets and cross-functional leadership.

🌍 Location & Work Environment

Office Type: Corporate office environment suited for collaboration

Office Location(s): 183-185 Clarence St, Level 12, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney as a significant business hub in the APAC region
• Access to a diverse talent pool
• Proximity to key industry stakeholders and events

Work Schedule: Conventional business hours with flexibility for project deadlines

ASSUMPTION: The position requires a dynamic and multicultural understanding of regional markets, emphasizing Sydney's role as a strategic location.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR representative
• Technical interview with marketing leadership team

Key Assessment Areas:

• Knowledge of construction industry trends
• Ability to develop and articulate strategic marketing plans
• Proficiency in digital and traditional marketing methods

Application Tips:

• Highlight experience in cross-functional team leadership
• Emphasize contributions to successful product launches
• Demonstrate familiarity with the APAC market

ATS Keywords: Product Marketing, APAC Strategy, SaaS, Construction Industry

ASSUMPTION: The interview process will likely evaluate both technical expertise in marketing and the ability to seamlessly integrate within Procore's culturally diverse environment.

🛠️ Tools & Technologies

• Salesforce CRM
• Google Analytics
• Marketo for marketing automation

ASSUMPTION: Competence in these tools is critical for effective performance measurement and campaign optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation in construction technology
• Commitment to data-driven results
• Fostering an inclusive workplace environment

Work Style:

• Collaborative team player
• Self-starter with initiative
• Detail-oriented and strategic thinker

Self-Assessment Questions:

• Can you lead a cross-regional marketing team effectively?
• How do you approach market research in emerging markets?
• What strategies would you employ to enhance product adoption?

ASSUMPTION: The cultural fit emphasizes collaborative and innovative thinking, essential for thriving in Procore's dynamic work environment.

⚠️ Potential Challenges

• Navigating diverse regulatory landscapes across APAC
• Adapting global strategies to local market needs
• Balancing competing regional priorities
• Ensuring alignment across remote teams

ASSUMPTION: Successful candidates will possess the ability to address these challenges through strong leadership and adaptability.

📈 Similar Roles Comparison

• More focus on regional strategies compared with global roles
• Requires deeper cultural understanding of APAC vs. other markets
• Greater emphasis on local partnerships and event-driven marketing

ASSUMPTION: Positioning within a growth-focused technology company offers distinct advantages and challenges compared to broader international roles.

📝 Sample Projects

• Launch of a regional construction management tool
• Development of a market entry strategy for emerging APAC regions
• Collaboration with global marketing teams on cross-border campaigns

ASSUMPTION: Projects typically require collaboration with both regional and global stakeholders, with an emphasis on market-specific adaptations.

❓ Key Questions to Ask During Interview

• How does Procore support professional development for this role?
• What are the immediate objectives for the APAC Product Marketing team?
• How is success measured for this position?
• Can you describe the team culture and dynamics in Sydney?
• How does this role align with Procore's larger strategic goals?

ASSUMPTION: Understanding both the strategic vision and day-to-day expectations will be crucial for candidates during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight your APAC market experience
• Demonstrate understanding of Procore's product offerings in your cover letter
• Be ready to discuss regional market trends during interviews
• Follow up with HR if you haven't heard back within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.