APAC Product Marketing Manager

📌 Core Information

🔹 Job Title: APAC Product Marketing Manager

🔹 Company: Procore Technologies

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Sunday, March 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Crafting and executing product marketing strategies across the APAC region
• Translating product features into compelling marketing narratives
• Developing go-to-market strategies tailored for the construction industry
• Collaborating with cross-functional teams to drive product success

ASSUMPTION: The role emphasizes regional market understanding and tailored marketing approaches due to the distinct characteristics of the APAC construction market.

📋 Key Responsibilities

✅ Conduct in-depth market research and competitive analysis

✅ Develop and refine product positioning and messaging

✅ Create targeted APAC-specific marketing collateral

✅ Execute comprehensive go-to-market plans for new product launches

✅ Develop and deliver sales enablement materials and training

✅ Plan and execute targeted product marketing campaigns

✅ Track and analyse campaign performance using key metrics

✅ Collaborate with cross-functional teams for alignment and success

ASSUMPTION: Given the technical nature of the product, the manager must have a strategic mindset paired with hands-on capabilities in marketing execution.

🎯 Required Qualifications

Education: Not specified; assumed Bachelor’s degree in Marketing or a related field

Experience: Minimum 5 years in product marketing within a SaaS or technology company, focusing on the APAC region

Required Skills:

• Product Marketing expertise
• Proficiency in conducting market research
• Ability to develop go-to-market strategies
• Exceptional communication and presentation skills

Preferred Skills:

• Deep understanding of APAC market dynamics
• Proficient in CRM and marketing tech platforms like Salesforce and Marketo

ASSUMPTION: A background in the construction industry would be beneficial for understanding product applications and market needs.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for similar roles in the industry

Benefits:

• Generous paid time off
• Comprehensive healthcare coverage
• Career enrichment and development programs

Working Hours: 40 hours per week, standard office schedule

ASSUMPTION: Compensation package likely includes performance bonuses and stock options typical for technology sector roles.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on construction project management

Company Size: 4,635 employees, offering a vibrant, diverse work environment with significant resources

Founded: Not specified; over two decades of experience imply a well-established company

Company Description:

• Procore Technologies develops construction management software used globally
• Focuses on providing AI-driven insights for construction efficiency and risk mitigation
• Operates over three million projects in more than 150 countries

Company Specialties:

• Construction Software
• Online Project Management
• Web-based Tools

Company Website: https://www.procore.com

ASSUMPTION: The company’s innovative technology and global reach make it a key player in the construction software industry.

📊 Role Analysis

Career Level: Mid to senior-level management position

Reporting Structure: Likely reports to a senior regional or global marketing executive

Work Arrangement: On-site presence in Sydney, with possible regional travel

Growth Opportunities:

• Potential for leadership and mentoring roles
• Opportunities to shape regional marketing strategies
• Promotions to higher executive roles based on performance

ASSUMPTION: The role allows for significant career growth through strategic contributions to Procore's regional expansion.

🌍 Location & Work Environment

Office Type: Modern office environment located in the heart of Sydney's business district

Office Location(s): 183-185 Clarence St, Level 12, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is a major business hub with a strong economy
• Proximity to key APAC market players
• Access to excellent transport links and facilities

Work Schedule: Standard work days, with potential overtime for project deadlines and launches

ASSUMPTION: The office location provides a strategic advantage for networking and market engagement in the APAC region.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• Phone or video interview with HR
• In-person interview with the hiring manager and team

Key Assessment Areas:

• Understanding of APAC market dynamics
• Ability to develop and execute marketing strategies
• Communication and analytical skills

Application Tips:

• Emphasize past experience with SaaS products
• Highlight any regional market knowledge and insights
• Prepare examples of previous marketing successes

ATS Keywords: Product Marketing, APAC, Go-to-market Strategy, SaaS, Construction Software

ASSUMPTION: The recruitment process focuses on marketing acumen and regional expertise to align with Procore’s strategic goals.

🛠️ Tools & Technologies

• Google Analytics
• Salesforce CRM
• Marketo for marketing automation

ASSUMPTION: Familiarity with these tools is critical for data-driven marketing in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Value-driven decision-making
• Empowerment and ownership of work
• Openness to new ideas and innovation

Self-Assessment Questions:

• Do I have a strong understanding of the APAC market?
• Am I adept at developing strategic marketing plans?
• Can I convey complex ideas to diverse audiences?

ASSUMPTION: Cultural fit involves aligning with Procore's commitment to innovation and market leadership in construction software.

⚠️ Potential Challenges

• Navigating diverse market dynamics in APAC
• Aligning global strategies with local market needs
• Establishing product presence in a competitive market
• Managing cross-functional team collaboration

ASSUMPTION: The role demands adaptability and a strong grasp of multicultural market dynamics to overcome these challenges.

📈 Similar Roles Comparison

• Role expectations are parallel to global product marketing managers with regional specialization
• Similar jobs may offer more remote flexibility
• APAC focus may require added emphasis on regional cultural literacy

ASSUMPTION: While comparisons highlight regional focus, the role's strategic impact aligns with global marketing leadership.

📝 Sample Projects

• Successful launch of a SaaS product in a new geographic market
• Development of high-impact regional marketing campaigns
• Integration of digital tools for enhanced market analytics

ASSUMPTION: Projects likely emphasize strategic market launches and campaigns underscoring Procore's market expansion.

❓ Key Questions to Ask During Interview

• What are the biggest challenges for Procore in the APAC region?
• How does Procore integrate feedback from the APAC market into product development?
• Can you describe a successful product launch in a diverse market?
• What resources are available for career development in this role?
• How is success measured for this position?

ASSUMPTION: These questions are crafted to gain insights into strategic priorities and resource availability.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume includes relevant SaaS and regional market experience
• Prepare a cover letter highlighting your strategic achievements
• Gather examples of successful cross-functional project collaborations
• Contact the recruitment team for any inquiries about the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.