📌 Core Information
🔹 Job Title: App Marketing Specialist
🔹 Company: Superbet
🔹 Location: Poland
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing App Store Optimization (ASO) and App marketing campaigns with large budgets
- Collaborating with cross-functional teams to define and execute app marketing strategies
- Monitoring and optimizing app performance using data-driven approaches
- Contributing to new app launches and market expansions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in managing app marketing campaigns. Familiarity with the Appsflyer platform and ASO tools is essential.
📋 Key Responsibilities
✅ Own all App Store Optimization and App marketing strategy and activities for all app products and markets
✅ Manage Apple Search Ads, Google Universal App Install, and other app marketing networks
✅ Collaborate with internal teams to define and execute app marketing strategies for new app launches
✅ Monitor and report on app performance, ensuring targets are met
✅ Stay updated on industry developments and identify opportunities for growth
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration. Strong project management skills are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2-3 years of experience in managing ASO and app marketing campaigns with large budgets
Required Skills:
- Proven experience with Appsflyer platform and solutions
- Strong communication, collaboration, organizational, and project management skills
- Data-driven, strategic, and commercial mindset
- Fluency in English (written and spoken)
Preferred Skills:
- Experience in the Gambling/iGaming industry or being a sports lover
- Managed Universal App Install/Apple Search Ads campaigns for large clients
- AppsFlyer certification or similar app marketing analytics platform experience
- Used AppTweak or similar ASO tools
ASSUMPTION: While a background in the Gambling/iGaming industry is preferred, candidates from other industries with relevant experience may also be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Poland)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Access to multiple learning resources and opportunities
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on market research for similar roles in Poland. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 1,001-5,000 employees
Founded: 2008
Company Description:
- Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting, and gaming experiences to millions of customers worldwide.
- The company operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
- Superbet's ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience.
Company Specialties:
- Sports Betting
- Online Casino
- Games
- Lotto
- Retail
Company Website: superbetgroup.com
ASSUMPTION: Superbet's focus on innovation, responsible technology, and supporting iconic sports clubs and athletes sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: Reports directly to the Head of App Marketing
Work Arrangement: On-site with opportunities for business travel
Growth Opportunities:
- Expanding app marketing efforts into new markets and regions
- Contributing to the development of new app products and features
- Potential career progression into senior marketing roles
ASSUMPTION: This role offers significant growth potential as Superbet continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces
Office Location(s): Katowice, Poland
Geographic Context:
- Katowice is the capital of Silesia and the fourth-largest city in Poland
- The city offers a mix of urban and natural environments, with numerous parks and green spaces
- Katowice is well-connected by road, rail, and air, with an international airport serving the region
Work Schedule: Standard business hours with flexibility for remote work and business travel
ASSUMPTION: The work environment at Superbet's Katowice office is dynamic, collaborative, and focused on driving innovation in the app marketing space.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- App marketing campaign management experience
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit with Superbet's values and work environment
Application Tips:
- Highlight relevant app marketing campaign management experience in your resume
- Tailor your cover letter to demonstrate your understanding of Superbet's business and the role's requirements
- Prepare examples of successful app marketing campaigns you've managed, focusing on strategy, execution, and results
ATS Keywords: App Store Optimization, App Marketing, App Marketing Campaigns, Appsflyer, ASO, Apple Search Ads, Google Universal App Install, Data-driven, Strategic, Commercial Mindset
ASSUMPTION: Superbet's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Appsflyer
- AppTweak
- Apple Search Ads
- Google Universal App Install
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsibility
- Customer-centricity
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Focused on driving growth and expansion
Self-Assessment Questions:
- How do you align with Superbet's core values, particularly innovation and responsibility?
- How comfortable are you working in a dynamic, collaborative, and data-driven work environment?
- How do you approach project management and ensuring the successful execution of app marketing campaigns?
ASSUMPTION: Superbet places a strong emphasis on cultural fit and seeks candidates who align with its core values and work style.
⚠️ Potential Challenges
- Managing large app marketing budgets and ensuring optimal resource allocation
- Keeping up with the fast-paced and ever-evolving app marketing landscape
- Balancing strategic planning with hands-on campaign management
- Collaborating effectively with cross-functional teams across different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on app marketing and requires a deep understanding of app marketing channels and platforms
- Experience in the Gambling/iGaming industry or a strong interest in sports is preferred but not required
- This role offers significant growth potential as Superbet continues to expand its global presence and app marketing efforts
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it translates to the specific requirements of this role.
📝 Sample Projects
- Managing a successful app marketing campaign for a new app launch, driving user acquisition and engagement
- Optimizing app store listings and assets to improve organic app store rankings and downloads
- Conducting market research and analysis to identify new app marketing opportunities and trends
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of the role and the skills required for success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Superbet's overall growth strategy and expansion plans?
- What are the most significant challenges facing the app marketing team, and how can this role help address them?
- How does Superbet support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Superbet Careers page
- Tailor your resume and cover letter to highlight your relevant app marketing campaign management experience and skills
- Prepare examples of successful app marketing campaigns you've managed, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
