App Marketing Specialist

📌 Core Information

🔹 Job Title: App Marketing Specialist

🔹 Company: Superbet

🔹 Location: Poland

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing App Store Optimization (ASO) and app marketing campaigns with large budgets
• Collaborating with internal teams to define strategy and project manage app marketing for new app launches
• Monitoring developments and identifying opportunities in the app marketing landscape
• Working with Martech and BI on app tracking, attribution, and reporting

ASSUMPTION: This role requires a strategic mindset and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Own all App Store Optimization and app marketing strategy for all app products and markets

✅ Manage ASO, Apple Search Ads, and other app marketing campaigns to ensure performance targets are met

✅ Define strategy and project manage app marketing for new app launches

✅ Monitor developments and identify opportunities in the app marketing landscape

✅ Collaborate with internal teams to define strategy and project manage app marketing for new app launches

✅ Work with Martech and BI on app tracking, attribution, and reporting

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2-3 years of experience managing App Store Optimization (ASO) and app marketing campaigns with large budgets

Required Skills:

• Proven experience with the Appsflyer platform and solutions
• Strong communication, collaboration, organizational, and project management skills
• Data-driven, strategic, and commercial mindset
• Fluency in English (written and spoken)

Preferred Skills:

• Experience in the Gambling/iGaming industry or being a sports lover
• Managed Universal App Install / Apple Search Ads campaigns for large clients
• AppsFlyer certification or experience with similar app marketing analytics platforms
• Used AppTweak or similar ASO tools

ASSUMPTION: Candidates with experience in the Gambling/iGaming industry or relevant app marketing certifications will have a competitive edge.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for a Marketing Specialist role in Poland with 2-5 years of experience)

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Learning and development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Superbet operates in the entertainment industry, focusing on sports betting and gaming. The global entertainment market is expected to reach $2.2 trillion by 2025, with a CAGR of 4.4% from 2020 to 2025.

Company Size: Superbet has 1,001-5,000 employees, which means it offers a mix of a startup-like environment with the resources and stability of a larger organization.

Founded: Superbet was founded in 2008 in Romania and has since expanded to 12 countries.

Company Description:

• Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting, and gaming experiences to millions of customers worldwide.
• The company operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
• Superbet's ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience.

Company Specialties:

• Sports Betting
• Online Casino
• Games
• Lotto
• Retail

Company Website: superbetgroup.com

ASSUMPTION: Superbet's focus on technology and innovation sets it apart in the competitive entertainment industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and progression within the company.

Reporting Structure: The App Marketing Specialist will report directly to the Head of App Marketing.

Work Arrangement: This role is on-site, with the possibility of occasional business travel.

Growth Opportunities:

• Learning and development opportunities, such as workshops, conferences, and e-learning platforms
• Potential career progression to a Senior App Marketing Specialist or App Marketing Manager role
• Expanding responsibilities as the company grows and enters new markets

ASSUMPTION: The App Marketing Specialist role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Superbet's office in Poland is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 73 Pułku Piechoty 7a, Katowice, Poland

Geographic Context:

• Poland is the largest market for Superbet in Central and Eastern Europe, with a strong focus on sports betting and gaming.
• The office in Katowice is strategically located in the heart of the city's business district, offering easy access to public transportation and amenities.
• The city is known for its vibrant cultural scene, with numerous museums, galleries, and festivals throughout the year.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working hours may be available depending on the team's needs and the employee's role.

ASSUMPTION: The office environment at Superbet is designed to support collaboration, innovation, and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the App Marketing team
• Final interview with the Head of App Marketing

Key Assessment Areas:

• App marketing campaign management experience
• ASO expertise and strategic thinking
• Communication and collaboration skills
• Data-driven mindset and analytical skills

Application Tips:

• Highlight relevant app marketing campaign management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Superbet's business and the role's requirements
• Prepare examples of successful app marketing campaigns you've managed, focusing on strategy, execution, and results

ATS Keywords: App Store Optimization, ASO, App Marketing, Campaign Management, Apple Search Ads, Google Universal App Install, App Marketing Analytics, Strategic Thinking, Data-driven, Collaboration, Communication

ASSUMPTION: The interview process at Superbet is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Appsflyer
• Apple Search Ads
• Google Universal App Install
• AppTweak or similar ASO tools
• Martech and BI tools for app tracking, attribution, and reporting

ASSUMPTION: The App Marketing Specialist will be expected to have a solid understanding of the tools and technologies listed above, with the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and proactive

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in app marketing?
• Can you describe a time when you had to manage multiple projects and stakeholders effectively?
• How do you approach data-driven decision-making in app marketing campaigns?

ASSUMPTION: Superbet values candidates who are passionate about innovation, customer-centricity, and collaboration, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing large app marketing budgets and ensuring optimal ROI
• Keeping up with the fast-paced and ever-evolving app marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing strategic planning with hands-on campaign management

ASSUMPTION: The App Marketing Specialist role presents both strategic and tactical challenges that require a well-rounded skill set and strong adaptability.

📈 Similar Roles Comparison

• Compared to other app marketing roles, this position places a stronger emphasis on ASO and app marketing campaign management
• In the broader marketing landscape, this role is similar to a Marketing Specialist or Campaign Manager position, with a focus on app marketing channels
• Career progression in this role could lead to a Senior App Marketing Specialist or App Marketing Manager position, with potential expansion into other marketing channels or leadership roles

ASSUMPTION: The App Marketing Specialist role at Superbet offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and progression within the company.

📝 Sample Projects

• Managing an ASO campaign for a new app launch, optimizing search elements, and creating custom listing pages
• Launching and optimizing an Apple Search Ads campaign for an existing app, with a focus on driving user acquisition and retention
• Collaborating with the product team to define app marketing goals, measurement, and KPIs for a new app feature

ASSUMPTION: The App Marketing Specialist will be involved in a variety of projects, from strategic planning to hands-on campaign execution and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the App Marketing department?
• How does Superbet support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
• How does Superbet approach collaboration and communication with cross-functional teams and stakeholders?
• What are the biggest challenges facing the app marketing team in the next 6-12 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to Superbet's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant app marketing campaign management experience and skills
• Write a cover letter that demonstrates your understanding of Superbet's business and the role's requirements
• Prepare examples of successful app marketing campaigns you've managed, focusing on strategy, execution, and results
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.