App Store Marketing Manager - CDD 12 month ( F / M/ NB)

📌 Core Information

🔹 Job Title: App Store Marketing Manager - CDD 12 month (F/M/NB)

🔹 Company: Ubisoft

🔹 Location: Saint-Mandé, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Gaming

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing game visibility, acquisition, and revenue performance on major app stores
• Managing partnerships with app store teams and coordinating pitching processes
• Analyzing featuring campaign performance and reporting insights to stakeholders
• Collaborating with internal teams to align production timelines with store featuring opportunities
• Staying up-to-date with app store trends and innovations to support player engagement and discovery

ASSUMPTION: This role requires a strong understanding of the mobile gaming ecosystem and app store optimization strategies. Previous experience in marketing, partner management, or a related role within the gaming industry or mobile app ecosystem is essential for success in this position.

📋 Key Responsibilities

✅ Serve as the primary point of contact for app store partners regarding content roadmaps and promotional events

✅ Craft compelling pitches that highlight the value of updates and new releases

✅ Coordinate the entire pitching and event submission process, ensuring deadlines and quality standards are met

✅ Maintain high-quality service and communication with app store teams on all live portfolio activities

✅ Act as the go-to expert for studios on store featuring requirements and best practices

✅ Build and manage a featuring roadmap to maximize organic visibility and game acquisition

✅ Facilitate regular alignment meetings with game studios and share insights across stakeholders

✅ Share updates on app store trends, tools, and innovations to support player engagement and discovery

✅ Collaborate with internal teams to align production timelines with store featuring opportunities

✅ Monitor and analyze the performance of featuring campaigns across the Ubisoft mobile portfolio

✅ Deliver clear, actionable reports to studios and Mobile HQ with key learnings and next steps

✅ Create a monthly newsletter summarizing major featuring efforts, app store trends, and competitive analysis

✅ Ensure internal tools and processes effectively support analysis and reporting

ASSUMPTION: This role requires strong analytical, communication, and project management skills. The ideal candidate will be able to work independently and collaboratively, balancing multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, partner management, or a related role within the gaming industry or mobile app ecosystem

Required Skills:

• Strong analytical mindset
• Excellent communication skills
• Proficient in Microsoft Office 365, especially Excel and PowerPoint
• Exceptional writing skills for crafting high-quality pitches and presentations
• Solid understanding of the mobile gaming ecosystem
• Fluent in English (mandatory)

Preferred Skills:

• Passion for mobile games
• Experience with app store optimization tools
• Knowledge of the French gaming market

ASSUMPTION: Candidates with experience in gaming or mobile app marketing are strongly encouraged to apply. Familiarity with the French gaming market and app store optimization tools would be a significant advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level marketing role in the gaming industry in France)

Benefits:

• Profit Sharing, Yearly Company Saving Plan
• 25 paid time off + 12 additional paid days off
• 50% of your Navigo pass is paid by the company, lunch vouchers (€9/day), healthcare for you and your family
• Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks
• Brand-new office located in Saint Mandé, with a gym available in the building

Working Hours: Full-time position, with standard working hours from Monday to Friday, 9:00 AM to 6:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the gaming industry in France. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Gaming, specifically video game development and publishing

Company Size: Ubisoft is a large company with over 19,000 employees worldwide. This size offers opportunities for career growth and collaboration with diverse teams.

Founded: Ubisoft was founded in 1986 and has since grown to become one of the world's leading video game companies.

Company Description:

• Ubisoft is a global leader in the gaming industry, known for creating iconic franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, and Rainbow Six
• The company is committed to enriching players' lives with original and memorable gaming experiences
• Ubisoft values diversity and inclusion, fostering an environment where both players and teams can thrive and express themselves

Company Specialties:

• Video game development and publishing
• Mobile game marketing and optimization
• Partnership management and business development
• Gaming industry trends and innovation

Company Website: ubisoft.com

ASSUMPTION: Ubisoft's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams. The company's focus on innovation and creativity makes it an attractive place for gaming enthusiasts and industry professionals alike.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the gaming industry

Reporting Structure: The App Store Marketing Manager reports directly to the Partnership Manager and works closely with game studios, Mobile HQ, and other internal teams

Work Arrangement: On-site position at Ubisoft's office in Saint Mandé, with the possibility of occasional remote work

Growth Opportunities:

• Advancement within the marketing department or other internal teams
• Expansion of responsibilities and leadership opportunities as the company grows
• Potential relocation to other Ubisoft offices worldwide

ASSUMPTION: This role offers a unique opportunity to gain experience in mobile game marketing and app store optimization within a large, global gaming company. Successful candidates will have the chance to grow both personally and professionally in a dynamic and creative industry.

🌍 Location & Work Environment

Office Type: Ubisoft's office in Saint Mandé is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): 2, Avenue Pasteur, Saint-Mandé, Île-de-France 94160, FR

Geographic Context:

• Saint-Mandé is a suburb of Paris, located in the southeastern part of the Île-de-France region
• The area is well-connected by public transportation, with easy access to the city center
• Saint-Mandé offers a mix of urban and suburban living, with a variety of amenities and cultural attractions nearby

Work Schedule: Standard full-time working hours from Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility for meetings and events

ASSUMPTION: Ubisoft's office in Saint-Mandé provides a modern, collaborative work environment that supports creativity and innovation. The office's location in the southeastern suburbs of Paris offers easy access to the city center and a variety of amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening with a Talent Acquisition Specialist (45 minutes)
• Interview with the Manager (60 minutes)
• Interview with a key stakeholder (30 minutes)

Key Assessment Areas:

• Candidates' understanding of the mobile gaming ecosystem and app store optimization strategies
• Communication and presentation skills, particularly in crafting compelling pitches
• Analytical skills and ability to monitor and analyze featuring campaign performance

• Candidates' ability to work collaboratively and manage multiple priorities and deadlines
• Fluency in English and any additional relevant languages

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for mobile games and the gaming industry in your application materials
• Prepare for interview questions related to your understanding of the mobile gaming ecosystem, app store optimization strategies, and Ubisoft's portfolio of games

ATS Keywords: App Store Optimization, Mobile Gaming, Marketing, Partner Management, Pitching, Reporting, Analysis, Gaming Industry, Ubisoft

ASSUMPTION: Ubisoft's recruitment process is designed to assess candidates' relevant skills and experience for the App Store Marketing Manager role. Successful candidates will demonstrate a strong understanding of the mobile gaming ecosystem, app store optimization strategies, and Ubisoft's portfolio of games.

🛠️ Tools & Technologies

• Microsoft Office 365 (Excel, PowerPoint)
• App store optimization tools (e.g., App Annie, Sensor Tower)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Gaming industry-specific tools and platforms (e.g., Steam, Unity)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Ubisoft's internal processes and the candidate's assigned projects. Familiarity with Microsoft Office 365, app store optimization tools, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Quality
• Excellence
• Collaboration
• Respect
• Integrity
• Fun

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Passionate about gaming and the gaming industry

Self-Assessment Questions:

• Do you share Ubisoft's commitment to creativity, innovation, and excellence in the gaming industry?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams?
• Do you have a passion for mobile games and the gaming industry, and a strong desire to contribute to Ubisoft's success?

ASSUMPTION: Ubisoft values candidates who align with their company values and work style. Successful candidates will demonstrate a strong commitment to creativity, innovation, and excellence in the gaming industry, as well as a passion for mobile games and the gaming industry.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Balancing the needs of app store partners, game studios, and internal teams
• Keeping up-to-date with app store trends, tools, and innovations in a rapidly evolving industry
• Working with stakeholders across different time zones and cultures in a global organization
• Adapting to changes in the gaming industry and Ubisoft's portfolio of games

ASSUMPTION: The App Store Marketing Manager role presents unique challenges and opportunities for growth and development within the gaming industry. Successful candidates will be adaptable, resilient, and committed to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles in the gaming industry, this position focuses specifically on app store optimization and mobile game marketing
• Unlike other marketing roles, this position requires a strong understanding of the mobile gaming ecosystem and app store optimization strategies
• Career path comparison: This role offers opportunities for growth and advancement within Ubisoft's marketing department or other internal teams, as well as potential relocation to other Ubisoft offices worldwide

ASSUMPTION: The App Store Marketing Manager role is unique within Ubisoft and the gaming industry, requiring a specific set of skills and knowledge. Candidates should be prepared to demonstrate their understanding of the mobile gaming ecosystem, app store optimization strategies, and Ubisoft's portfolio of games.

📝 Sample Projects

• Optimizing the visibility and acquisition of a newly released Ubisoft mobile game on the App Store
• Coordinating a cross-promotion event with a major app store partner to feature multiple Ubisoft mobile games
• Analyzing the performance of a featuring campaign for a Ubisoft mobile game and delivering actionable insights to stakeholders

ASSUMPTION: The specific projects assigned to the App Store Marketing Manager may vary depending on Ubisoft's portfolio of mobile games and the candidate's assigned responsibilities. Successful candidates will be adaptable and able to manage multiple priorities and deadlines in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• Can you describe the current app store optimization strategies for Ubisoft's mobile games?
• How does Ubisoft collaborate with app store partners to maximize game visibility and acquisition?
• What are the key performance indicators (KPIs) used to measure the success of featuring campaigns for Ubisoft's mobile games?
• How does Ubisoft balance the needs of app store partners, game studios, and internal teams in managing featuring roadmaps and pitching processes?
• What opportunities are there for growth and advancement within Ubisoft's marketing department or other internal teams for someone in this role?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the mobile gaming ecosystem, app store optimization strategies, and Ubisoft's portfolio of games. Successful candidates will be curious and engaged throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions related to your understanding of the mobile gaming ecosystem, app store optimization strategies, and Ubisoft's portfolio of games
• Follow up with Ubisoft's Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.