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Apprenticeship - Content Strategist Assistant F/M

Betclic Group
Full-time
On-site
Bordeaux, Nouvelle-Aquitaine, France
๐Ÿ” SEO & Content Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Apprenticeship - Content Strategist Assistant F/M

๐Ÿ”น Company: Betclic Group

๐Ÿ”น Location: Bordeaux, Nouvelle-Aquitaine, France

๐Ÿ”น Job Type: Apprenticeship (Intern)

๐Ÿ”น Category: Content Strategy & UX Writing

๐Ÿ”น Date Posted: April 22, 2025

๐Ÿ”น Experience Level: Entry-level (0-2 years)

๐Ÿ”น Remote Status: On-site (Hybrid work model)

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Contributing to user-facing messaging for new app features
  • Maintaining and evolving strategic content documentation
  • Co-creating product experiences with cross-functional teams
  • Ensuring content consistency across platforms and languages
  • Optimizing content creation and translation processes

ASSUMPTION: This role requires strong writing skills, attention to detail, and a passion for language and product communication trends. Familiarity with UX writing principles and content strategy best practices is beneficial.

๐Ÿ“‹ Key Responsibilities

โœ… Contribute to user-facing messaging for new app features

โœ… Maintain and help evolve strategic documentation such as the Content Style Guide, Content Design System, and glossaries

โœ… Co-create product experiences alongside Product Designers and Product Managers

โœ… Write and validate clear, useful, and engaging microcopy for the app

โœ… Simplify complex information to make our products more accessible to users

โœ… Ensure consistency between in-app and out-of-app content with our brand tone of voice

โœ… Conduct benchmarks and suggest optimizations

โœ… Support teams across the company on content creation projects

โœ… Review and ensure quality, relevance, and consistency of product content

โœ… Work closely with Localization Managers to ensure proper translation of all content across languages

โœ… Help optimize content creation and translation processes using our TMS (Phrase)

โœ… Participate in automation and AI integration projects to improve content workflows

ASSUMPTION: This role involves a mix of strategic content planning, hands-on writing, and collaboration with various teams. Strong communication and organizational skills are essential for success.

๐ŸŽฏ Required Qualifications

Education: Pursuing a degree in literature, communication, UX, linguistics, writing, or a related field

Experience: Entry-level (0-2 years)

Required Skills:

  • Excellent writing and speaking skills in French
  • Fluency in English (written and spoken)
  • Strong attention to detail
  • Ability to simplify complex concepts
  • Collaborative work style
  • Passion for language and product communication trends

Preferred Skills:

  • Experience with content strategy or UX writing
  • Familiarity with localization processes
  • Knowledge of Phrase or other TMS
  • Interest in sports and/or gaming

ASSUMPTION: While specific experience in content strategy or UX writing is not required, a strong foundation in writing and a keen interest in these fields is essential for success in this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: As an apprentice, you will receive the French minimum wage for apprentices, which is โ‚ฌ1,000 per month (gross).

Benefits:

  • 25 days of paid leave and 10 RTT days
  • Ticket Restaurantยฎ card credited with โ‚ฌ11 per day (โ‚ฌ6 per day funded by Betclic)
  • 100% health insurance coverage for you and your children
  • 50% reimbursement of public transport costs or an annual sustainable mobility allowance (โ‚ฌ230 for commuting with sustainable transport)
  • Hybrid work model
  • Extraordinary office spaces with a rooftop
  • Internal events to liven up your daily life
  • On-site sports classes and organized tournaments

Working Hours: 35 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on French apprentice wage laws. Benefits are subject to change and may be confirmed during the interview process.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Betclic Group operates in the technology, information, and internet industry, specializing in online gaming, sports betting, and casino services.

Company Size: Betclic Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Betclic Group was founded in 2005 and has since grown into a European leader in online gaming and sports betting.

Company Description:

  • Betclic Group is an innovative and forward-thinking company that encourages diversity, inclusion, and employee growth.
  • The company offers a modern and dynamic environment with strong and sustained growth, bringing new challenges every day.
  • Betclic Group is committed to providing an optimal, safe, and responsible gaming experience powered by cutting-edge technology.

Company Specialties:

  • Sports betting
  • Casino games
  • Poker
  • Horse racing
  • Online gaming technology

Company Website: betclicgroup.com

ASSUMPTION: Betclic Group's success is driven by its passionate and committed teams, fostering an environment where every project is an opportunity to innovate.

๐Ÿ“Š Role Analysis

Career Level: This apprenticeship is an entry-level position, offering an opportunity to gain practical experience in content strategy and UX writing.

Reporting Structure: The Content Strategist Assistant will report directly to the Lead Content Designer and work closely with the CX Content team, consisting of two Localization Managers.

Work Arrangement: This role follows a hybrid work model, combining on-site work at the Bordeaux headquarters with remote work options.

Growth Opportunities:

  • Developing a strong portfolio of content strategy and UX writing projects
  • Gaining experience working with cross-functional teams
  • Potential full-time employment opportunities upon completion of the apprenticeship

ASSUMPTION: This apprenticeship provides a unique opportunity to gain hands-on experience in content strategy and UX writing, working alongside experienced professionals in a dynamic and innovative environment.

๐ŸŒ Location & Work Environment

Office Type: Betclic Group's headquarters in Bordeaux features extraordinary office spaces with a rooftop, providing a modern and inspiring work environment.

Office Location(s): 117 Quai de Bacalan, Bordeaux, Nouvelle-Aquitaine, France

Geographic Context:

  • Bordeaux is a vibrant city in southwestern France, known for its rich history, culture, and wine industry.
  • The region offers a high quality of life, with a mild climate, beautiful architecture, and numerous recreational activities.
  • Bordeaux is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The work schedule is flexible, with a standard workweek of 35 hours, allowing for a healthy work-life balance.

ASSUMPTION: Working in Bordeaux offers a unique blend of urban and cultural experiences, with a strong focus on work-life balance and employee well-being.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Initial HR screening (15 minutes) with Mathilde
  • Completion of the AssessFirst test (personality, motivation, and cognitive reasoning)
  • Meeting with the future manager, Anais - Content Designer
  • Final HR interview with Mathilde to review AssessFirst results

Key Assessment Areas:

  • Writing skills and attention to detail
  • Cultural fit with Betclic Group's values and work environment
  • Problem-solving and adaptability
  • Collaboration and communication skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Demonstrate your passion for language, product communication trends, and sports/gaming (if applicable)
  • Prepare examples of your writing work to showcase during the interview process

ATS Keywords: Content strategy, UX writing, localization, user experience, product communication, language trends, sports betting, casino games, poker, horse racing, online gaming

ASSUMPTION: The interview process is designed to assess your skills, cultural fit, and potential for growth within the company. Being prepared with relevant examples and a clear understanding of the role and company will greatly improve your chances of success.

๐Ÿ› ๏ธ Tools & Technologies

  • Phrase (Translation Management System)
  • Microsoft Office Suite
  • Google Workspace
  • Content management systems (CMS)

ASSUMPTION: Familiarity with these tools is not required, as training will be provided. However, demonstrating experience with similar tools can be beneficial during the interview process.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Innovation through diversity and inclusion
  • Encouraging employee growth and development
  • Providing an optimal, safe, and responsible gaming experience

Work Style:

  • Collaborative and team-oriented
  • Adaptable and open to feedback
  • Passionate about sports and gaming (a plus)

Self-Assessment Questions:

  • How do your personal values align with Betclic Group's company values?
  • Are you comfortable working in a dynamic and innovative environment?
  • How do you approach collaboration and feedback in a team setting?

ASSUMPTION: Betclic Group fosters a culture of innovation, diversity, and inclusion, seeking candidates who share these values and are passionate about their work.

โš ๏ธ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to a hybrid work model and collaborating with remote team members
  • Working with complex information and simplifying it for users
  • Keeping up with language trends and best practices in content strategy and UX writing

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt in a dynamic environment.

๐Ÿ“ˆ Similar Roles Comparison

  • Unlike traditional content strategy roles, this apprenticeship offers hands-on experience working with cross-functional teams and contributing to user-facing messaging
  • Betclic Group's focus on innovation and growth provides unique opportunities for professional development
  • This role offers a clear career path, with potential full-time employment opportunities upon completion of the apprenticeship

ASSUMPTION: Comparing this role to similar positions in the industry highlights its unique blend of strategic content planning, hands-on writing, and collaboration with various teams.

๐Ÿ“ Sample Projects

  • Developing user-facing messaging for a new app feature, such as a sports betting promotion or casino game launch
  • Creating and maintaining strategic content documentation, such as a content style guide or glossary
  • Conducting a benchmark of competitor content and suggesting optimizations for Betclic Group's products

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this content strategist assistant role.

โ“ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does the CX Content team collaborate with other departments, such as Product and Marketing?
  • What opportunities are there for professional development and growth within the company?
  • How does Betclic Group support work-life balance for its employees?
  • What are the most rewarding aspects of working at Betclic Group, according to current employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: betclic-group.breezy.hr/p/c0b0a52bebd801-apprenticeship-content-strategist-assistant-f-m
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your writing work to showcase during the interview process
  • Follow up with Mathilde within a week after submitting your application to confirm receipt and express your interest in the role

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.