📌 Core Information
🔹 Job Title: Area Leader of Marketing - Houston
🔹 Company: Raising Cane's
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales
- Serving as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community
- Spending the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area
- Leading on- and off-site market-level activities that support the brand and local community
ASSUMPTION: This role requires a high level of market knowledge and community engagement, with a significant portion of time spent outside the office.
📋 Key Responsibilities
✅ Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans
✅ Serves as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community
✅ Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area
✅ Leads on- and off-site market-level activities that support the brand and local community
✅ Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system
✅ Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations
✅ Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support
✅ Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits
✅ Directly supports restaurants within the area with all marketing-related activities and questions
✅ Enforces Raising Cane's brand standards and marketing philosophies within the restaurant and market
✅ Supports activations and activities planned at the support office level as needed
✅ Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities
✅ Provides feedback to the RSO on campaigns, programs, and tools
ASSUMPTION: This role requires a high level of adaptability and flexibility, as responsibilities may change frequently based on market dynamics and business needs.
🎯 Required Qualifications
Education: Bachelor's degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role
Experience: 3+ years of marketing experience, with a focus on field marketing in a multi-unit restaurant or retail environment
Required Skills:
- Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
- Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Able to work effectively and efficiently both independently and collaboratively
- Microsoft proficient: Excel, PowerPoint and Word
- Able to travel up to 80% within the designated area and required to live within the assigned area
- Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
Preferred Skills:
- Experience in the restaurant industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the restaurant industry and fluency in Spanish may be beneficial for this role due to the community engagement and local market focus.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the restaurant industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on meals
- Opportunities for career growth and advancement
Working Hours: Full-time, with flexible scheduling to support events and activities outside of regular business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Raising Cane's operates in the quick-service restaurant industry, with a focus on chicken finger meals. The company has experienced significant growth and currently has over 800 restaurants in 41 states.
Company Size: Raising Cane's has over 10,000 employees, making it a mid-sized company with a strong focus on growth and expansion.
Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana, by Todd Graves.
Company Description:
- Raising Cane's is known for its unique business model and commitment to customer satisfaction, with a focus on providing high-quality chicken finger meals in a casual dining environment.
- The company has a strong culture that emphasizes customer service, community involvement, and a fun work environment.
- Raising Cane's is committed to active community involvement, supporting local charities and organizations through fundraising events and partnerships.
Company Specialties:
- Chicken finger meals
- Customer service
- Quick service restaurant and casual dining
Company Website: http://www.RaisingCanes.com
ASSUMPTION: Raising Cane's is a growing company with a strong focus on customer satisfaction and community involvement, making it an attractive opportunity for marketing professionals looking to make an impact in a dynamic environment.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, with opportunities for growth and advancement within the company.
Reporting Structure: The Area Leader of Marketing reports directly to the Regional Marketing Manager and works closely with the local restaurant management teams.
Work Arrangement: This role is on-site, with a significant portion of time spent in the market and local restaurants. Flexible scheduling is required to support events and activities outside of regular business hours.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Area Leader of Marketing to take on additional responsibilities or move into a regional marketing role.
- Raising Cane's offers a 401(k) plan with company match, providing employees with the opportunity to save for retirement.
- The company's focus on customer service and community involvement provides employees with the opportunity to develop skills in event planning, partnership management, and community engagement.
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to develop their skills in a dynamic and expanding environment.
🌍 Location & Work Environment
Office Type: Raising Cane's has a corporate office in Plano, Texas, with regional offices throughout the United States. This role is based in Houston, Texas.
Office Location(s): 6800 Bishop Rd, Plano, Texas 75024, US and 100 North St., Suite 802, Baton Rouge, LA 70802, US
Geographic Context:
- Houston is the fourth most populous city in the United States, with a diverse population and a strong economy driven by the energy, healthcare, and aerospace industries.
- The Houston metropolitan area is home to over 7 million people, providing a large market for Raising Cane's restaurants.
- Houston has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, with flexible scheduling to support events and activities outside of regular business hours
ASSUMPTION: The Houston location provides a large market for Raising Cane's, with a diverse population and a strong economy. The humid subtropical climate may be a consideration for applicants who prefer milder weather.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Regional Marketing Manager
- In-person or video interview with the Regional Marketing Manager and local restaurant management team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing experience and knowledge
- Community engagement and partnership management skills
- Adaptability and flexibility in a dynamic environment
- Communication and interpersonal skills
- Alignment with Raising Cane's company culture and values
Application Tips:
- Highlight relevant marketing experience, with a focus on field marketing and sponsorship planning and negotiation
- Demonstrate a strong understanding of the Houston market and Raising Cane's brand
- Prepare examples of successful community engagement and partnership management initiatives
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
ATS Keywords: Marketing, Field Marketing, Sponsorship Planning, Community Engagement, Brand Ambassador, Market Analysis, Organizational Skills, Communication Skills, Microsoft Proficiency, Self-Driven, Flexibility, Team Collaboration, Detail-Oriented, Event Support
ASSUMPTION: The interview process for this role is likely to focus on marketing experience and knowledge, as well as community engagement and partnership management skills. Applicants should be prepared to discuss their experience with field marketing and sponsorship planning and negotiation, as well as their ability to work effectively in a dynamic and fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Social media platforms (Facebook, Instagram, Twitter)
- Customer relationship management (CRM) software
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, as well as experience with social media platforms and CRM software. Familiarity with project management tools may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- One Love: We have one love – craveable chicken finger meals
- Customer Obsessed: We are committed to providing exceptional customer service
- Community Involved: We actively support local charities and organizations
- Fun: We believe in creating a fun and engaging work environment
Work Style:
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work effectively both independently and collaboratively
- Detail-oriented and organized
- Self-driven and highly energetic
Self-Assessment Questions:
- Do I have a strong understanding of the Houston market and Raising Cane's brand?
- Am I able to work effectively in a dynamic and fast-paced environment?
- Do I have experience with field marketing and sponsorship planning and negotiation?
- Am I comfortable working nonstandard hours, including nights and weekends?
- Do I align with Raising Cane's company values and work style?
ASSUMPTION: Raising Cane's is a fast-paced and dynamic company, with a strong focus on customer service and community involvement. Applicants should be prepared to demonstrate their ability to work effectively in this environment and align with the company's values and work style.
⚠️ Potential Challenges
- This role requires a significant amount of travel within the designated area, which may be challenging for applicants who prefer to work primarily from an office location
- The dynamic and fast-paced nature of the role may be challenging for applicants who prefer a more structured and predictable work environment
- The role requires working nonstandard hours, including nights and weekends, which may be challenging for applicants with scheduling conflicts or personal commitments
- The Houston climate may be challenging for applicants who prefer milder weather
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a meaningful impact in a dynamic environment, it also presents several challenges that applicants should carefully consider before applying.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in a multi-unit restaurant or retail environment, with a focus on field marketing and community engagement
- Unlike other marketing roles, this position requires a significant amount of travel within the designated area and the ability to work nonstandard hours
- This role offers significant growth potential and the opportunity to make a meaningful impact in a dynamic environment, with a strong focus on customer service and community involvement
ASSUMPTION: While this role shares similarities with other marketing positions, it also presents unique challenges and opportunities that applicants should carefully consider before applying.
📝 Sample Projects
- Planning and executing a grand opening event for a new Raising Cane's restaurant, including coordinating with local community partners and managing event logistics
- Negotiating a sponsorship with a local sports team or community organization, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
- Creating and executing a marketing plan for a designated area, including identifying traffic drivers within each restaurant trade area and developing targeted marketing campaigns
ASSUMPTION: These sample projects provide a sense of the types of responsibilities and initiatives the Area Leader of Marketing may be involved in, with a focus on community engagement, partnership management, and event planning.
❓ Key Questions to Ask During Interview
- Can you describe the typical work schedule for this role and how flexibility is accommodated?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing initiatives and how is this role expected to contribute to those metrics?
- What are the key challenges facing the company's marketing efforts in the Houston market and how can this role help address them?
ASSUMPTION: These key questions provide a starting point for applicants to gain a better understanding of the role's expectations, priorities, and challenges, as well as the company's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role, with a focus on marketing experience, community engagement, and partnership management
- Prepare examples of successful marketing initiatives, community engagement projects, and partnership management experiences
- Follow up with the Regional Marketing Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
