📌 Core Information
🔹 Job Title: Area Leader of Marketing - Oklahoma City
🔹 Company: Raising Cane's
🔹 Location: Oklahoma City, Oklahoma, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales.
- Serving as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community.
- Spending the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area.
- Leading on- and off-site market-level activities that support the brand and local community.
ASSUMPTION: This role requires a high level of self-motivation and independence, as the Area Leader of Marketing will spend most of their time in the market and restaurants rather than at a central office.
📋 Key Responsibilities
✅ Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans.
✅ Serves as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community.
✅ Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area.
✅ Leads on- and off-site market-level activities that support the brand and local community.
✅ Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system.
✅ Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations.
✅ Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support.
✅ Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits.
✅ Directly supports restaurants within the area with all marketing-related activities and questions.
✅ Enforces Raising Cane's brand standards and marketing philosophies within the restaurant and market.
✅ Supports activations and activities planned at the support office level as needed.
✅ Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities.
✅ Provides feedback to the RSO on campaigns, programs, and tools.
ASSUMPTION: This role requires a high level of adaptability and flexibility, as marketing plans and priorities may change frequently based on market conditions and new opportunities.
🎯 Required Qualifications
Education: Bachelor's degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role.
Experience: 3+ years of marketing experience, preferably in a multi-unit restaurant or retail environment.
Required Skills:
- Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
- Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing.
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
- Able to work effectively and efficiently both independently and collaboratively.
- Microsoft proficient: Excel, PowerPoint, and Word.
- Able to travel up to 80% within the designated area and required to live within the assigned area.
- Able to work nonstandard hours, including nights and weekends, to support events and activities that support the brand and restaurants within the market.
Preferred Skills:
- Experience in the restaurant industry.
- Fluency in Spanish.
ASSUMPTION: While not explicitly stated, experience in the restaurant industry and fluency in Spanish may be beneficial for this role due to the nature of the work and the diverse communities served by Raising Cane's.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year. This estimate is based on industry standards for Area Marketing Managers in the restaurant industry, with consideration for the experience level and location of the role.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on meals
- Opportunities for career growth and advancement
Working Hours: Full-time, with a flexible schedule that may include evenings, weekends, and holidays to support events and activities that promote the brand and restaurants within the market.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be based on full-time employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Raising Cane's operates in the restaurant industry, specifically in the quick-service restaurant (QSR) segment. The QSR industry is highly competitive, with a focus on speed, convenience, and value for customers.
Company Size: Raising Cane's has over 800 restaurants in 41 states and is continually expanding. As a large company, Raising Cane's offers opportunities for career growth and advancement but may have a more structured and hierarchical work environment compared to smaller companies.
Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana, by Todd Graves. The company has since grown to become a popular and well-regarded brand in the QSR industry.
Company Description:
- Raising Cane's is known for its unique business model and customer satisfaction, focusing on a limited menu of high-quality chicken finger meals.
- The company has a strong commitment to community involvement and active engagement with local communities.
- Raising Cane's has a strong company culture, with a focus on customer service, teamwork, and fun.
Company Specialties:
- Chicken Fingers
- Customer Service
- Quick Service Restaurant
- and casual dining
Company Website: http://www.RaisingCanes.com
ASSUMPTION: Raising Cane's is a well-established company with a strong brand and reputation in the restaurant industry. The company's focus on community involvement and active engagement with local communities is a key aspect of its success and appeal to potential employees.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Area Leader of Marketing reports directly to the Business Unit (BU) team and works closely with restaurant management and community partners.
Work Arrangement: This role is primarily on-site, with a requirement to live within the assigned area and travel up to 80% within the designated area.
Growth Opportunities:
- As Raising Cane's continues to expand, there may be opportunities for Area Leaders of Marketing to take on additional responsibilities or move into other roles within the company, such as Regional Marketing Manager or Director of Marketing.
- The company's focus on customer service and teamwork provides opportunities for employees to develop and improve their skills in these areas.
- Raising Cane's offers training and development opportunities to help employees grow and advance in their careers.
ASSUMPTION: The growth opportunities for this role are primarily within the marketing department and may require relocation or additional responsibilities to advance within the company.
🌍 Location & Work Environment
Office Type: This role does not have a dedicated office; instead, the Area Leader of Marketing will spend most of their time in the market and the restaurants.
Office Location(s): Oklahoma City, Oklahoma, United States
Geographic Context:
- Oklahoma City is the capital and largest city in Oklahoma, with a population of over 600,000 people.
- The city has a diverse economy, with significant industries including energy, healthcare, and technology.
- Oklahoma City has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: Full-time, with a flexible schedule that may include evenings, weekends, and holidays to support events and activities that promote the brand and restaurants within the market.
ASSUMPTION: The work environment for this role is primarily on-site, with a requirement to live within the assigned area and travel frequently within the designated area. The flexible work schedule may require working nonstandard hours to support events and activities that promote the brand and restaurants within the market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing experience and knowledge
- Communication skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the restaurant industry and Raising Cane's unique business model in your application materials.
- Prepare examples of your marketing experience and successes to discuss during the interview.
- Research Raising Cane's company culture and values to ensure a good fit and alignment with your personal values and work style.
ATS Keywords: Marketing, Area Leader, Brand Ambassador, Community Engagement, Sponsorship Planning, Negotiation, Relationship Management, Microsoft Proficiency, Self-Driven, Detail-Oriented, Flexibility, Team Collaboration, Market Analysis, Event Support
ASSUMPTION: The application process for this role may be competitive, as Raising Cane's is a well-regarded company in the restaurant industry. Applicants should highlight their relevant marketing experience and demonstrate their understanding of the company's unique business model and commitment to community involvement.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Social media platforms (Facebook, Instagram, Twitter)
- Customer Relationship Management (CRM) software
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary depending on the specific needs of the company and the market.
👔 Cultural Fit Considerations
Company Values:
- One Love: We have one love – craveable chicken finger meals.
- Customer Obsessed: We put our Customers first in everything we do.
- Fun: We have fun and enjoy what we do.
- Family: We treat each other like family.
- Community: We actively engage with and support our local communities.
Work Style:
- Self-driven and independent
- Adaptable and flexible
- Strong written and verbal communication skills
- Detail-oriented and organized
- Ability to manage multiple priorities and work effectively both independently and collaboratively
Self-Assessment Questions:
- Do I have a passion for Raising Cane's chicken finger meals and a commitment to promoting the brand within my market?
- Am I comfortable working independently and managing my own schedule and priorities?
- Do I have strong written and verbal communication skills, and the ability to build and maintain relationships with community partners?
- Am I adaptable and flexible, with the ability to manage multiple priorities and work effectively in a fast-paced environment?
- Do I align with Raising Cane's company values, particularly our commitment to customer obsession and community engagement?
ASSUMPTION: Raising Cane's has a strong company culture, with a focus on customer service, teamwork, and fun. Applicants should assess their fit with the company's values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- The role requires a high level of self-motivation and independence, as the Area Leader of Marketing will spend most of their time in the market and restaurants rather than at a central office.
- The role may require frequent travel within the designated area, with up to 80% travel time.
- The role may require working nonstandard hours, including evenings, weekends, and holidays, to support events and activities that promote the brand and restaurants within the market.
- The role may be subject to change based on market conditions and new opportunities, requiring adaptability and flexibility.
ASSUMPTION: The potential challenges for this role are primarily related to the high level of self-motivation and independence required, as well as the flexible work schedule and frequent travel requirements.
📈 Similar Roles Comparison
- Area Marketing Manager (AMM) vs. Area Leader of Marketing (ALM): The AMM role may have more strategic responsibilities and less day-to-day marketing execution, while the ALM role focuses more on local market-level marketing and community engagement.
- Restaurant Marketing Manager (RMM) vs. Area Leader of Marketing (ALM): The RMM role may be more focused on individual restaurant-level marketing, while the ALM role oversees marketing efforts for multiple restaurants within a designated area.
- Career Path: Area Leader of Marketing (ALM) → Regional Marketing Manager → Director of Marketing → Vice President of Marketing
ASSUMPTION: The comparison points for this role are based on industry standards and may vary depending on the specific needs and structure of the company.
📝 Sample Projects
- Developing and executing a market-level marketing plan to drive sales and brand awareness within a designated area.
- Planning and executing a New Restaurant Opening (NRO) marketing campaign, including pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support.
- Managing the sponsorship process, including planning, negotiation, and partnership management, to maximize sponsorship benefits and ensure adherence to the approved sponsorship process.
ASSUMPTION: The sample projects for this role are based on the key responsibilities and required qualifications listed in the job description. Applicants should be prepared to discuss their relevant experience and achievements in these areas during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical work schedule for this role, and how it may vary depending on the specific needs of the market and restaurants within the area?
- How does the company support the work-life balance of Area Leaders of Marketing, given the flexible and often nonstandard work hours required for the role?
- Can you provide examples of successful marketing campaigns that have been executed by Area Leaders of Marketing in the past, and what made them successful?
- How does the company measure the success of marketing efforts, and what key performance indicators (KPIs) are used to track progress and evaluate the impact of marketing activities?
- What opportunities are there for growth and advancement within the company for Area Leaders of Marketing, and what skills and experiences are required to take on additional responsibilities or move into other roles within the company?
ASSUMPTION: The key questions to ask during the interview for this role focus on the work-life balance, marketing strategies, and growth opportunities within the company. Applicants should use these questions to gain a better understanding of the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, as well as your understanding of Raising Cane's unique business model and commitment to community involvement.
- Prepare examples of your marketing experience and successes to discuss during the interview.
- Research Raising Cane's company culture and values to ensure a good fit and alignment with your personal values and work style.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
