Area Leader of Marketing - Oklahoma City

📌 Core Information

🔹 Job Title: Area Leader of Marketing - Oklahoma City

🔹 Company: Raising Cane's

🔹 Location: Oklahoma City, Oklahoma, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as the market expert and staying informed about market dynamics
• Building and maintaining strong relationships within the community
• Creating and executing market and restaurant-level marketing plans
• Managing sponsorships and ensuring adherence to the approved sponsorship process
• Directly supporting restaurants within the area with all marketing-related activities

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong communication skills to effectively manage multiple priorities and changing market conditions.

📋 Key Responsibilities

✅ Act as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and apply this knowledge to restaurant and market-level marketing plans

✅ Serve as a brand ambassador within the market by being the primary contact for community partners and building strong relationships within the community

✅ Spend the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area

✅ Lead on- and off-site market-level activities that support the brand and local community

✅ Oversee the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system

✅ Create and execute market and restaurant-level marketing plans annually, with quarterly re-evaluations

✅ Lead New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support

✅ Manage all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits

✅ Directly support restaurants within the area with all marketing-related activities and questions

✅ Enforce Raising Cane's brand standards and marketing philosophies within the restaurant and market

✅ Support activations and activities planned at the support office level as needed

✅ Prepare weekly, monthly, and quarterly business reports detailing the impact of marketing activities

✅ Provide feedback to the RSO on campaigns, programs, and tools

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to effectively track and report on marketing activities and their impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing & Communications or relevant experience

Experience: 3+ years of marketing experience, preferably in a multi-unit restaurant or retail environment

Required Skills:

• Proven experience in field marketing and sponsorship planning and negotiation
• Strong communication and organizational skills
• Microsoft proficiency: Excel, PowerPoint, and Word
• Able to work effectively both independently and collaboratively
• Self-driven, flexible, and highly energetic
• Detail-oriented and able to manage multiple priorities

Preferred Skills:

• Experience in the restaurant industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the restaurant industry and bilingual or multilingual skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the restaurant industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts
• Opportunities for career growth and advancement

Working Hours: Full-time, with the ability to work nonstandard hours, including nights and weekends, to support events and activities that promote the brand and restaurants within the market

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants

Company Size: 1,001-5,000 employees

Founded: 1996

Company Description:

• Raising Cane's is a fast-casual restaurant chain known for its chicken finger meals
• The company is focused on growth and expansion, with a goal of becoming one of the top 10 restaurant companies in the United States
• Raising Cane's is committed to providing exceptional customer service and maintaining a strong company culture

Company Specialties:

• Chicken finger meals
• Fast-casual dining
• Community involvement

Company Website: raisingcanes.com

ASSUMPTION: Raising Cane's is a rapidly growing company with a strong focus on customer service and community involvement.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: Reports directly to the Regional Marketing Manager

Work Arrangement: On-site, with the ability to work remotely for specific tasks or events

Growth Opportunities:

• Advancement to a Regional Marketing Manager role
• Expansion of responsibilities within the marketing department
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or take on additional responsibilities.

🌍 Location & Work Environment

Office Type: On-site, with the ability to work remotely for specific tasks or events

Office Location(s): Oklahoma City, Oklahoma

Geographic Context:

• Oklahoma City is the capital and largest city in the state of Oklahoma
• The city has a diverse economy, with significant industries including energy, healthcare, and technology
• Oklahoma City offers a relatively low cost of living compared to other major metropolitan areas in the United States

Work Schedule: Full-time, with the ability to work nonstandard hours, including nights and weekends, to support events and activities that promote the brand and restaurants within the market

ASSUMPTION: Oklahoma City offers a diverse and dynamic work environment, with a relatively low cost of living and a strong economy.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with the Regional Marketing Manager
• Background check and reference check

Key Assessment Areas:

• Marketing experience and knowledge
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Adaptability and flexibility

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company culture
• Prepare examples of successful marketing campaigns or initiatives you have led or contributed to

ATS Keywords: Marketing experience, field marketing, sponsorship planning, community engagement, brand ambassador, organizational skills, communication skills, Microsoft proficiency, flexibility, self-driven, detail-oriented, team collaboration, market analysis, event support

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience and skills. Candidates should be prepared to demonstrate their understanding of the role and their fit with the company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Social media platforms (Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with social media platforms and marketing automation tools. Experience with CRM software is a plus.

👔 Cultural Fit Considerations

Company Values:

• One Love
• Customer Obsessed
• Integrity
• Community Focused

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you demonstrate your commitment to Raising Cane's core values in your daily work?
• How do you stay organized and manage multiple priorities in a fast-paced environment?
• How do you approach building and maintaining strong relationships with community partners?

ASSUMPTION: Raising Cane's values a strong company culture and looks for candidates who are a good fit with their core values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and changing market conditions
• Working nonstandard hours, including nights and weekends
• Travel requirements up to 80% within the designated area
• Requirements to live within the assigned area

ASSUMPTION: This role requires a high level of adaptability, flexibility, and strong communication skills to effectively manage multiple priorities and changing market conditions.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator role in a multi-unit restaurant or retail environment
• However, this role has a stronger focus on field marketing and community engagement
• Career progression in this role may lead to a Regional Marketing Manager or similar position

ASSUMPTION: This role is similar to other marketing roles in the restaurant industry, but with a stronger focus on field marketing and community engagement.

📝 Sample Projects

• Developing and executing a marketing plan for a new restaurant opening
• Managing a sponsorship with a local sports team or community organization
• Creating and implementing a social media campaign to promote a limited-time offer

ASSUMPTION: These sample projects are representative of the types of marketing initiatives and campaigns that the Area Leader of Marketing may be responsible for in this role.

❓ Key Questions to Ask During Interview

• How does this role support the overall marketing strategy for Raising Cane's?
• What are the key priorities for this role in the first 90 days?
• How does Raising Cane's approach community involvement and engagement?
• What opportunities are there for growth and advancement within the marketing department?
• How does Raising Cane's support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or initiatives you have led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.