📌 Core Information
🔹 Job Title: Area Marketing Manager
🔹 Company: Stonebridge Hospitality Management
🔹 Location: Denver, Colorado
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, developing, and executing marketing campaigns
- Conducting market research and generating content ideas
- Managing relationships with key marketing vendors
- Tracking campaign performance and analyzing data
- Creating engaging content and managing social media channels
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and effective communication.
📋 Key Responsibilities
✅ Manage online presence and create unique, engaging content for hotel websites and vanity websites
✅ Develop forward-looking identity statements for hotels and F&B outlets
✅ Track and analyze marketing performance metrics
✅ Use CMS to update hotel websites and manage social media channels
✅ Create engaging content (text, images, videos) for various platforms and manage social media calendars
✅ Respond to comments, messages, and reviews in a timely and professional manner
✅ Engage with followers and build relationships in the community
✅ Prepare regular reports and presentations on marketing performance
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Hospitality industry experience preferred
Required Skills:
- Basic understanding of digital marketing tools and platforms
- Strong organizational skills
- Excellent verbal and written communication skills
- Attention to detail and ability to deliver high-quality work
- Familiarity with social media management and content publishing
- Analytical mindset for monitoring KPIs and campaign performance
Preferred Skills:
- Experience with Adobe Creative Suite, Canva, and Google Analytics/Ads
- Familiarity with CMS systems
- Knowledge of the hospitality industry
ASSUMPTION: Candidates with relevant experience in marketing, communications, or a related field are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Discounts on hotel stays and food and beverage purchases
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for property events
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the hospitality industry in Denver, Colorado.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Stonebridge Hospitality Management is a privately owned hotel management company with a portfolio of over 160 hotels across the United States.
Company Size: 10,001+ employees. As a large company, Stonebridge offers extensive growth opportunities for its team members.
Founded: 1991. Stonebridge has over three decades of experience in the hospitality industry.
Company Description:
- Stonebridge delivers third-party hotel management services with a focus on optimizing hotel portfolios
- The company offers a unique blend of infrastructure and focus, providing dedicated attention to each project
- Stonebridge has a robust corporate office team with specialists across 13 in-house disciplines
Company Specialties:
- Hotel management services
- Optimizing hotel portfolios
- In-house specialists across various disciplines
Company Website: http://www.sbcos.com
ASSUMPTION: Stonebridge's large size and extensive portfolio provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level. The Area Marketing Manager role is a mid-level position within the marketing department.
Reporting Structure: The Area Marketing Manager reports directly to the Director of Sales & Marketing.
Work Arrangement: On-site. This role requires working on-site at the hotel property.
Growth Opportunities:
- Advancement within the marketing department or other departments within the company
- Expanding skills and knowledge in digital marketing and hospitality management
- Potential to work on multiple hotel properties and brands
ASSUMPTION: The Area Marketing Manager role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Hotel property. The Area Marketing Manager works on-site at the hotel property.
Office Location(s): The Slate Hotel Denver Downtown Tapestry by Hilton & The Renaissance Denver
Geographic Context:
- Denver, Colorado is a major city with a diverse economy and a growing tourism industry
- The hotel properties are located in the downtown area, offering easy access to amenities and attractions
- The city has a semi-arid climate with four distinct seasons
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends for property events
ASSUMPTION: Working on-site at the hotel property allows for better collaboration with the hotel team and a deeper understanding of the property's unique offerings.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Director of Sales & Marketing
- Final interview with the General Manager or another senior leader
Key Assessment Areas:
- Marketing and communication skills
- Understanding of the hospitality industry
- Analytical and problem-solving skills
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and hospitality experience
- Demonstrate your understanding of the hospitality industry and the specific needs of the hotel property
- Showcase your creativity and analytical skills through examples of past projects or campaigns
ATS Keywords: Marketing, Communications, Digital Marketing, Content Creation, Social Media Management, Data Analysis, Hospitality, Hotel Management, Campaign Planning, Brand Management
ASSUMPTION: The application process for this role may vary depending on the specific needs of the company and the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- CMS systems (e.g., WordPress, Drupal)
- Google Analytics/Ads
- Canva
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the company and the hotel property.
👔 Cultural Fit Considerations
Company Values:
- Dynamic: Stonebridge values innovation, creativity, and adaptability
- Deliberate: The company emphasizes strategic thinking, data-driven decision making, and attention to detail
- Distinct: Stonebridge aims to provide unique and memorable experiences for its guests and team members
Work Style:
- Collaborative: The Area Marketing Manager works closely with the hotel team and other departments
- Data-driven: This role requires a strong analytical mindset and a focus on performance metrics
- Creative: The Area Marketing Manager is responsible for creating engaging content and unique guest experiences
Self-Assessment Questions:
- How do you align with Stonebridge's core values of being Dynamic, Deliberate, and Distinct?
- How comfortable are you working in a fast-paced, collaborative environment with a focus on data-driven decision making?
- How do you approach creating engaging content and unique guest experiences in a hotel setting?
ASSUMPTION: Cultural fit is an important consideration for this role, as the Area Marketing Manager works closely with the hotel team and other departments within the company.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to the unique needs and offerings of each hotel property
- Balancing creative and analytical aspects of the role
- Occasional work on evenings and weekends for property events
ASSUMPTION: The Area Marketing Manager role may present unique challenges, but also offers opportunities for growth and development within the company.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on hotel properties and the hospitality industry
- This role requires a strong understanding of the hospitality industry and the unique needs of hotel properties
- Career progression in this role may involve advancing within the marketing department or exploring other opportunities within the company
ASSUMPTION: The Area Marketing Manager role is unique within the marketing field, as it focuses specifically on hotel properties and the hospitality industry.
📝 Sample Projects
- Developing a social media strategy for a new hotel opening
- Creating engaging content for a hotel's website and social media channels
- Analyzing marketing performance metrics and making data-driven recommendations for improvement
ASSUMPTION: The specific projects for this role may vary depending on the needs of the hotel property and the company.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for the hotel property?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does this role collaborate with other departments within the company?
- What opportunities are there for career growth and development within the company?
- How does the company support work-life balance for its team members?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
