Area Marketing Manager (AMM) - Korea

📌 Core Information

🔹 Job Title: Area Marketing Manager (AMM) - Korea

🔹 Company: NetApp, Inc.

🔹 Location: Seoul, South Korea

🔹 Job Type: Hybrid (2 days in-office per week)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Seoul, South Korea)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with Sales and Marketing to drive strategy, planning, and execution of marketing plans
• Serving as the single point of contact between Sales and Marketing leadership teams
• Managing the area's marketing budget and providing allocation guidance
• Identifying marketing strategies for account penetration and new logo acquisition
• Supporting planning and execution of Sales plays with local Field leaders

ASSUMPTION: This role requires a high level of collaboration and communication between different teams and stakeholders. Strong leadership and decision-making skills are crucial for success in this position.

📋 Key Responsibilities

✅ Analyze Korea area market opportunities and challenges; align marketing strategy with sales organization needs

✅ Act as the point of contact for the sales leadership team, facilitating communication between Sales and Marketing

✅ Collaborate cross-functionally to create a joint marketing plan for the area

✅ Manage the budget and provide allocation guidance for the area

✅ Identify marketing strategies for account penetration and new logo acquisition

✅ Serve as a pivot between Sales/Field and broader Marketing functions

✅ Support planning and execution of Sales plays with local Field leaders

✅ Evaluate marketing efforts, drive best practices, and enhance marketing performance

✅ Demonstrate impact on the business as outlined in the objectives

ASSUMPTION: This role requires a strategic mindset and the ability to balance both tactical execution and long-term planning.

🎯 Required Qualifications

Education: Bachelor's/Master's degree in marketing, business, communications, or a related field with a strong foundation in B2B marketing principles and practices

Experience: Tenured experience in B2B marketing leadership roles, preferably in technology organizations, with extensive experience in Korea marketing and a proven track record

Required Skills:

• Speed in execution and strategic decision-making
• Strong leadership and decision-making skills
• Problem-solving capabilities with a big-picture perspective
• Excellent written and verbal communication skills
• Teamwork and collaboration for integrated marketing plans
• Creativity and adaptability in program implementation
• Leadership and influence in a matrix organization
• Ability to prioritize and drive progress amidst change

Preferred Skills:

• Fluency in Korean and English

ASSUMPTION: Proficiency in both Korean and English is highly desirable for this role, given the location and target market.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in South Korea with 10+ years of experience, the estimated salary range is ₩120,000,000 - ₩180,000,000 per year. Final compensation will be determined based on candidate qualifications and experience.

Benefits:

• Extensive benefits package
• Competitive salaries
• Paid volunteer time

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2 days in-office per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: NetApp operates in the software development industry, focusing on network storage, cloud computing, storage efficiency, information management, data storage, and hybrid cloud solutions.

Company Size: NetApp is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: NetApp was founded in 1992 and has since grown to become a leading provider of cloud data services.

Company Description:

• NetApp helps organizations store, manage, and protect their data across cloud environments
• The company's data fabric technology enables seamless, dynamic, and high-performing data infrastructure
• NetApp is committed to fostering a positive, caring, and inclusive work environment

Company Specialties:

• Network storage
• Cloud computing
• Storage efficiency
• Information management
• Data storage
• Hybrid cloud

Company Website: netapp.com

ASSUMPTION: NetApp's focus on data infrastructure and cloud services makes it an attractive employer for marketing professionals interested in the tech industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and strong leadership skills.

Reporting Structure: The Area Marketing Manager reports directly to the Marketing Director and works closely with the Sales leadership team.

Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be present in the office for at least 2 days per week.

Growth Opportunities:

• Potential to expand marketing efforts and drive business growth in the Korea market
• Chance to collaborate with cross-functional teams and develop leadership skills
• Opportunities to work on strategic projects and influence marketing strategy

ASSUMPTION: Given the seniority of this role and NetApp's large size, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: NetApp's Seoul office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 3060 Olsen Dr, San Jose, California 95128, US (Global Headquarters); 800 Cranberry Woods Dr, Ste 300, Cranberry Township, PA 16066, US; 7301 Kit Creek Road, Research Triangle Park, NC 27709, US; Raj Bhavan Road, Bengaluru, Karnataka 560001, IN; 3718 N Rock Rd, Wichita, Kansas, US; Calle de Rosario Pino, 14, Madrid, Community of Madrid 28020, ES; Via Vittoria Colonna, 4, Milan, Lombardy 20149, IT; 1048 Pearl St, Boulder, CO 80302, US

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a vibrant business environment and a strong focus on technology and innovation
• The city offers a high quality of life, with excellent education, healthcare, and cultural attractions
• Seoul is well-connected by public transportation, making it easy to commute to NetApp's office

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2 days in-office per week)

ASSUMPTION: NetApp's Seoul office provides a modern and collaborative work environment, with easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the Marketing Director and other team members
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and decision-making skills
• Communication and collaboration abilities
• Problem-solving and adaptability

Application Tips:

• Highlight your relevant experience in B2B marketing and leadership roles
• Tailor your resume to emphasize skills and accomplishments related to the key responsibilities of this role
• Prepare a cover letter that demonstrates your understanding of the Korea market and your enthusiasm for the position
• Be ready to discuss your marketing strategies for account penetration and new logo acquisition

ATS Keywords: Marketing strategy, marketing planning, marketing execution, sales collaboration, budget management, marketing performance, Korea market, B2B marketing, leadership, decision-making, communication, teamwork, creativity, adaptability

ASSUMPTION: NetApp's application process is designed to assess candidates' skills and fit for the role, with a focus on marketing strategy, leadership, and communication abilities.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: NetApp uses industry-standard marketing automation, CRM, and analytics tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inventive and Tenacious
• Open and Honest
• Act with Integrity
• One NetApp

Work Style:

• Collaborative and team-oriented
• Focused on results and execution
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate customer obsession in your marketing strategies?
• Can you provide an example of a time when you had to be inventive and tenacious to overcome a marketing challenge?
• How do you foster a collaborative and results-driven work environment?

ASSUMPTION: NetApp's company culture emphasizes customer focus, innovation, honesty, integrity, and teamwork. Candidates should be able to demonstrate alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing a marketing budget and providing allocation guidance in a matrix organization
• Balancing the need for strategic planning with the demands of tactical execution
• Adapting to changes in the market and adjusting marketing strategies accordingly
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and effective communication skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires extensive experience in the Korea market and a proven track record of success in B2B marketing leadership roles
• NetApp's focus on data infrastructure and cloud services sets it apart from other tech companies, offering unique opportunities for marketing professionals
• This role provides a clear career path for growth and development within the marketing function and the broader organization

ASSUMPTION: This role offers a unique combination of marketing leadership, strategic planning, and tactical execution, with a focus on driving business growth in the Korea market.

📝 Sample Projects

• Developing and executing a marketing plan to drive pipeline growth in the Korea market
• Collaborating with the sales leadership team to create and execute a joint marketing plan for the area
• Evaluating marketing efforts and driving best practices to enhance marketing performance

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Area Marketing Manager role, with a focus on driving business growth and enhancing marketing performance.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for the Korea market and how this role will contribute to their evolution?
• How does NetApp support the professional development and growth of its marketing team members?
• Can you provide an example of a time when NetApp's marketing team had to pivot or adapt to a significant market change?
• How does NetApp measure the success of its marketing efforts, and how will this role be evaluated against those metrics?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in B2B marketing leadership roles and your understanding of the Korea market
• Prepare a cover letter that demonstrates your enthusiasm for the position and your qualifications for the role
• Be ready to discuss your marketing strategies for account penetration and new logo acquisition during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.