Art Director, Brand

📌 Core Information

🔹 Job Title: Art Director, Brand

🔹 Company: The Washington Post

🔹 Location: NY-New York TWP

🔹 Job Type: Full-Time

🔹 Category: Brand & Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 7-8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Establishing, maintaining, and strengthening The Post’s visual identity across various brand touchpoints
• Leading design efforts and collaborating with internal partners to deliver compelling creative campaigns
• Contributing to the evolution of design systems and brand book to ensure consistent application of The Post’s visual identity
• Managing a centralized library of creative assets to improve consistency and accessibility for internal teams

ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to thrive in a dynamic industry and organization.

📋 Key Responsibilities

✅ Develop and execute creative campaigns that align with briefs from internal partners, ensuring clarity, quality, and brand alignment

✅ Own the creative execution for assigned campaigns, functionally leading a pod of designers and writers from concept through delivery

✅ Collaborate with internal stakeholders throughout the creative process to refine concepts, gather feedback, and deliver outcomes that meet or exceed partner expectations

✅ Support enterprise campaigns by contributing to the execution of large-scale initiatives led by the Head of Brand Creative

✅ Maintain and evolve design systems by regularly reviewing and updating brand assets in coordination with creative leadership

✅ Create and implement new templates across platforms to enable scalable, high-quality creative execution across departments

✅ Curate and manage a centralized library of creative assets to improve consistency and accessibility for internal teams

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Fine Arts/Graphic Design/Visual Communications or commensurate experience

Experience: 7-8+ years as a mid-to-senior level designer working with a creative team in Marketing, Advertising, Media, or Publishing, preferably in an agency-like environment

Required Skills:

• Expertise in Figma and Adobe Creative Suite (Photoshop, InDesign, Illustrator, AfterEffects)
• Strong typographic sensibility
• Demonstrated experience in photo/video art direction and animation/motion graphics
• Experience in paid social and working knowledge of platforms’ best practices
• Unwavering attention to detail and an acute awareness that everything counts

Preferred Skills:

• Illustration or digital video editing experience
• Up on current design trends and industry practice, including use of AI tools and platforms

ASSUMPTION: Candidates with a strong portfolio showcasing their creative problem-solving skills and experience working with brands will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $121,400 - $202,400 USD Annual

Benefits:

• Competitive medical, dental, and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Working Hours: 40 hours per week, with five days per week in the office, with exceptions for newsgathering and general business travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-to-senior level Art Director role in the New York City area.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 1,001-5,000 employees

Founded: 1877 (as a daily newspaper)

Company Description:

• The Washington Post is an award-winning news leader that connects, informs, and enlightens local, national, and global readers with trustworthy reporting, in-depth analysis, and engaging opinions.
• The Post is as much a tech company as it is a media company, combining world-class journalism with the latest technology and tools so readers can interact with The Post anytime, anywhere.
• The Post’s mission is to shape ideas, redefine speed, take ownership, and lead in all aspects of its operations.

Company Specialties:

• Media
• Newspaper
• Online
• Digital
• Mobile
• Publishing
• Content

Company Website: http://www.washingtonpost.com/

ASSUMPTION: The Washington Post is a well-established and respected news organization with a strong commitment to journalistic integrity and innovation.

📊 Role Analysis

Career Level: Mid-to-Senior Level

Reporting Structure: Reports to the Head of Brand Creative

Work Arrangement: On-site, with five days per week in the office, with exceptions for newsgathering and general business travel

Growth Opportunities:

• Potential to lead larger campaigns and initiatives as experience and skills develop
• Opportunities to collaborate with and learn from other creative leaders within the Brand Creative Studio
• Potential to contribute to the growth and evolution of the Brand Creative Studio as a whole

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and creative team.

🌍 Location & Work Environment

Office Type: On-site, with five days per week in the office, with exceptions for newsgathering and general business travel

Office Location(s): New York City (NY-New York TWP)

Geographic Context:

• New York City is a major global hub for media, advertising, and marketing, offering ample opportunities for professional networking and growth
• The New York office is one of several Post locations, fostering a diverse and collaborative work environment
• The office is located in the heart of New York City, providing easy access to public transportation, dining, and entertainment options

Work Schedule: 40 hours per week, with five days per week in the office, with exceptions for newsgathering and general business travel

ASSUMPTION: The on-site work arrangement and office location provide ample opportunities for collaboration, networking, and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the Talent Acquisition team
• Portfolio review and creative challenge
• On-site or virtual interview with the Head of Brand Creative and other team members
• Final decision and offer

Key Assessment Areas:

• Creativity and problem-solving skills
• Portfolio and work samples
• Collaboration and communication skills
• Understanding of The Post’s brand and visual identity
• Adaptability and ability to thrive in a dynamic environment

Application Tips:

• Ensure your portfolio showcases a diverse range of creative problem-solving skills and experience working with brands
• Tailor your resume to highlight relevant skills and experience for this role
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Art Director, Brand, Creative Campaigns, Design Execution, Brand Alignment, Design Systems, Creative Asset Management, Figma, Adobe Creative Suite, Typography, Photo/Video Art Direction, Animation/Motion Graphics, Paid Social, Attention to Detail

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative problem-solving skills and relevant work experience.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, InDesign, Illustrator, AfterEffects)
• Paid social platforms (e.g., Facebook Ads, Instagram, Twitter)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Shape ideas
• Redefine speed
• Take ownership
• Lead

Work Style:

• Collaborative and team-oriented
• Adaptable and comfortable working in a dynamic environment
• Committed to maintaining high standards for quality and creativity

Self-Assessment Questions:

• Do you thrive in a collaborative, dynamic work environment?
• Are you comfortable balancing multiple projects and deadlines?
• Do you have a strong portfolio showcasing your creative problem-solving skills and experience working with brands?

ASSUMPTION: Candidates who align with The Washington Post’s values and work style, and who can demonstrate a strong portfolio and relevant work experience, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a dynamic environment
• Balancing creativity and brand consistency across various touchpoints
• Collaborating effectively with internal partners and stakeholders
• Keeping up with current design trends and industry best practices

ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to balance multiple projects and deadlines.

📈 Similar Roles Comparison

• This role is unique to The Washington Post, as it combines brand creative leadership with a focus on enterprise campaigns and initiatives
• Compared to similar roles in the industry, this position offers a unique opportunity to work with a well-established news organization and contribute to its visual identity
• Career progression in this role may lead to increased leadership responsibilities within the Brand Creative Studio or other creative departments within The Post

ASSUMPTION: This role offers a unique blend of creative leadership, collaboration, and adaptability, with opportunities for professional growth and development within a dynamic and innovative organization.

📝 Sample Projects

• Developing and executing a comprehensive rebranding campaign for The Post’s digital platforms
• Creating a series of engaging and on-brand social media graphics to promote a new Post+ subscription initiative
• Designing and art directing a series of promotional videos for The Post’s events and initiatives

ASSUMPTION: The projects listed above are examples of the types of creative challenges this role may involve, and are not intended to be exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

• How does this role contribute to The Post’s overall brand strategy and visual identity?
• What are the key priorities for this role in the first 90 days?
• How does the Brand Creative Studio collaborate with other creative departments within The Post?
• What opportunities are there for professional growth and development within the Brand Creative Studio and The Post as a whole?
• How does The Post support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and well-researched questions during the interview process demonstrates your interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experience for this role
• Prepare a portfolio showcasing your creative problem-solving skills and experience working with brands
• Prepare thoughtful questions about the role, team, and company to ask during the interview
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.