A

Art Director, Brand Innovation Lab

Amazon
Full-time
On-site
London, City of, United Kingdom
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Art Director, Brand Innovation Lab

πŸ”Ή Company: Amazon

πŸ”Ή Location: London, England

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Brand & Marketing

πŸ”Ή Date Posted: April 11, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Conceptualizing and executing innovative ad campaigns and experiences for global brands across Amazon's European locales.
  • Collaborating with cross-functional teams, including art directors, copywriters, designers, solutions managers, and producers.
  • Leading projects and owning client relationships, focusing on creating work that benefits the end customer while pushing creative boundaries.
  • Utilizing data and insights to create campaign strategy and concepts, develop designs, and look and feel for experiences across various Amazon touchpoints.
  • Proficient in design software such as Photoshop, Illustrator, InDesign, Powerpoint, and Figma (or willing to learn).

ASSUMPTION: This role requires a strong conceptual thinker with a solid design background and an understanding of UX design principles.

πŸ“‹ Key Responsibilities

βœ… Conceptualize, design, and execute innovative ad campaigns and experiences for global brands.

βœ… Partner with cross-functional teams to create customer-focused solutions that deliver on advertiser objectives.

βœ… Independently lead campaigns and collaborate with internal teams, clients, and external agency partners.

βœ… Obsess over understanding customers and make work that delivers both innovation and results.

βœ… Present ideas and concepts to clients, agencies, and internally.

βœ… Proven ability to ideate for film, print, digital, out-of-home, experiential, and social media.

βœ… Manage multiple projects within budget and deadlines.

ASSUMPTION: This role involves working on a variety of brands and media channels, requiring adaptability and strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Advertising, or a related field.

Experience: 5-10 years of experience in a creative agency or in-house creative team, with a focus on art direction and campaign development.

Required Skills:

  • Proven expertise in art direction and campaign development.
  • Strong conceptual and design skills, with a solid understanding of UX design principles.
  • Proficiency in Photoshop, Illustrator, InDesign, Powerpoint, and Figma (or willingness to learn).
  • Excellent presentation and storytelling skills.
  • Strong time management and attention to detail.

Preferred Skills:

  • Experience working with Amazon's advertising platforms.
  • Fluency in multiple languages.

ASSUMPTION: Candidates with a strong portfolio featuring insight-driven campaigns across various media channels and a proven track record in art direction and campaign development will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£50,000 - Β£70,000 per annum (Based on industry standards for an Art Director role in London with 5-10 years of experience)

Benefits:

  • Competitive benefits package, including health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Generous vacation and sick leave policy.
  • Employee discounts on Amazon products and services.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the London market. Actual compensation may vary based on experience, skills, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Technology

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (Amazon was founded in Bellevue, WA, USA)

Company Description:

  • Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.

Company Specialties:

  • E-commerce platform and services
  • Cloud computing and storage (Amazon Web Services)
  • Digital streaming services (Amazon Prime Video, Amazon Music)
  • Artificial intelligence and machine learning (Alexa, Amazon Go)

Company Website: Amazon.com

ASSUMPTION: Working for a large, established company like Amazon offers opportunities for career growth, exposure to diverse projects, and a comprehensive benefits package.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior (depending on experience)

Reporting Structure: This role reports directly to the Creative Director of the Brand Innovation Lab.

Work Arrangement: On-site, with occasional remote work for meetings and collaboration.

Growth Opportunities:

  • Potential to lead teams and mentor junior creatives.
  • Opportunities to work on high-profile campaigns and gain exposure to senior leadership.
  • possibility to transition into a management role or specialize in a specific area of interest (e.g., video, UX/UI design).

ASSUMPTION: This role offers opportunities for career growth and development within Amazon's creative team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.

Office Location(s): Principal Place of Work: London, England

Geographic Context:

  • London is a major global city with a vibrant creative industry.
  • The office is located in a central area with easy access to public transportation and local amenities.
  • London offers a multicultural environment with a wide range of cultural attractions, restaurants, and entertainment options.

Work Schedule: Standard office hours with flexibility for project demands and meetings with international teams.

ASSUMPTION: Working in a central London office provides ample opportunities for networking and collaboration with other creative professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video screening with the HR team.
  • Creative brief and portfolio review with the Creative Director.
  • Final interview with the Creative Director and a senior member of the Brand Innovation Lab team.

Key Assessment Areas:

  • Portfolio quality and relevance to the role.
  • Conceptual thinking and creative problem-solving skills.
  • Presentation and communication skills.
  • Understanding of Amazon's brand and advertising platforms.

Application Tips:

  • Tailor your resume and portfolio to highlight relevant experience and skills for this role.
  • Prepare a compelling cover letter that demonstrates your understanding of the role and enthusiasm for Amazon's brand.
  • Ensure your portfolio showcases a diverse range of campaigns and demonstrates your ability to work across various media channels.

ATS Keywords: Art Direction, Campaign Development, Brand Innovation, Conceptual Creative, Amazon Advertising, Global Brands, Customer Experience, UX Design, Design Software, Portfolio, Presentation Skills, Storytelling, Time Management, Attention to Detail

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their portfolio and creative process during the interview.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Powerpoint)
  • Figma (or willingness to learn)
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, JIRA, Trello)

ASSUMPTION: Proficiency in the listed design software and project management tools is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsession
  • Passion for Invention
  • Commitment to Operational Excellence
  • Long-Term Thinking

Work Style:

  • Collaborative and cross-functional teamwork
  • Fast-paced and dynamic environment
  • Data-driven decision-making
  • Focus on innovation and continuous improvement

Self-Assessment Questions:

  • Do you share Amazon's customer-centric focus and passion for innovation?
  • Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
  • Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Amazon's values and work style, as well as a passion for customer-centric innovation.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously.
  • Working with diverse teams and stakeholders, including global brands and agency partners.
  • Adapting to a fast-paced, dynamic work environment with changing priorities.
  • Navigating a large, complex organization with multiple layers of approval and decision-making processes.

ASSUMPTION: Applicants should be prepared to manage multiple projects, work effectively in a collaborative environment, and adapt to a dynamic work setting.

πŸ“ˆ Similar Roles Comparison

  • Compared to traditional advertising agencies, this role offers more direct client contact and the opportunity to work on a wide range of brands and campaigns.
  • Unlike in-house creative teams for specific brands, this role provides exposure to a diverse range of industries and advertising channels.
  • Career progression in this role may lead to management or specialization opportunities, similar to those in larger advertising agencies or in-house creative teams.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and preferences.

πŸ“ Sample Projects

  • Developing a cross-channel campaign for a global CPG brand, including video content, user interface designs for voice and screen, interaction models, and prototypes.
  • Creating a brand activation experience for a luxury fashion brand at a major sporting event, utilizing Amazon's AR/VR capabilities.
  • Designing a social media campaign for a consumer electronics brand, leveraging user-generated content and influencer partnerships to drive engagement and sales.

ASSUMPTION: Applicants should be prepared to discuss their portfolio and provide specific examples of their campaign development process and outcomes.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of working on global brand campaigns for Amazon?
  • How does the Brand Innovation Lab collaborate with other internal teams and external agency partners?
  • What opportunities are there for professional development and growth within the Brand Innovation Lab and Amazon more broadly?
  • How does Amazon support work-life balance for its creative team members?
  • What are the most rewarding aspects of working on innovative campaigns for global brands at Amazon?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and engage in a meaningful conversation with their interviewers.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Amazon Jobs portal.
  • Tailor your resume and portfolio to highlight relevant experience and skills for this role.
  • Prepare a compelling cover letter that demonstrates your understanding of the role and enthusiasm for Amazon's brand.
  • If requested, be prepared to present your portfolio and discuss your creative process during the interview.
  • Follow up with the hiring manager one week after your interview to reiterate your interest in the role and ask about next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.