📌 Core Information
🔹 Job Title: Art Director, Brand Innovation Lab
🔹 Company: Amazon
🔹 Location: London, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Brand Innovation
🔹 Date Posted: 2025-04-13
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating innovative ad campaigns and experiences for global brands across the Amazon canvas (Prime Video, Alexa, Twitch, etc.).
- Leading projects and collaborating with internal teams, clients, and external agency partners.
- Obsessing over understanding customers and making work that delivers both innovation and results.
- Presenting ideas and concepts to clients, agencies, and internally.
- Proven ability to ideate for film, print, digital, out-of-home, experiential, and social media.
ASSUMPTION: This role requires a strong conceptual thinker with a solid design background, capable of leading campaigns from brief to execution.
📋 Key Responsibilities
✅ Concept, design (art), and execute innovative ad campaigns and experiences for global brands.
✅ Partner with copywriters, designers, program managers, developers, strategists, and producers to create customer-focused solutions that deliver on advertiser objectives.
✅ Independently lead campaigns and collaborate with internal teams, clients, and external agency partners.
✅ Obsessed with understanding customers and making work that delivers both innovation and results.
✅ Present ideas and concepts to clients, agencies, and internally.
✅ Proven ability to ideate for film, print, digital, out-of-home, experiential, and social media. Ability to manage multiple projects at once within budget and deadlines.
ASSUMPTION: This role involves working on a variety of brands and media, requiring adaptability and strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience).
Experience: 5-10 years of experience in art direction, campaign strategy, and design for advertising agencies or in-house creative teams.
Required Skills:
- Proficient in Photoshop, Illustrator, InDesign, Powerpoint, and Figma (or interest to learn Figma).
- Strong conceptual, presentation, storytelling, and time management skills.
- Digital media expertise and acute attention to detail.
- Understanding of UX design principles.
Preferred Skills:
- Experience with Amazon's advertising platforms.
- Fluency in multiple languages.
ASSUMPTION: Proficiency in design software and a strong portfolio showcasing insight-driven campaigns are essential for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for Art Directors with 5-10 years of experience in London).
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and sick leave policies.
- Employee discounts on Amazon products and services.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs.
ASSUMPTION: Salary range is estimated based on industry standards for Art Directors with the given experience level in London.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on innovation and customer experience.
Company Size: Amazon is a large corporation with over 10,000 employees, offering extensive resources and growth opportunities.
Founded: 1994, in Bellevue, Washington, USA. Amazon's mission is to be Earth's most customer-centric company.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company offers a wide range of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence.
- Amazon is known for its innovative culture, encouraging employees to take risks, learn from failures, and continuously improve.
Company Specialties:
- E-commerce and retail.
- Cloud computing and infrastructure services (Amazon Web Services).
- Digital content and streaming services (Amazon Prime Video, Music, and Kindle).
- Artificial intelligence and machine learning (Alexa, Echo, and other devices).
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's size and diverse business segments provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into leadership roles.
Reporting Structure: This role reports directly to the Brand Innovation Lab team lead and collaborates with various internal teams, clients, and external agency partners.
Work Arrangement: On-site, with flexibility for remote work when needed.
Growth Opportunities:
- Progression into leadership roles within the creative team or other departments.
- Expanding skills and expertise through working on diverse campaigns and projects.
- Potential to work on high-profile, global brand campaigns.
ASSUMPTION: This role offers opportunities for professional growth and development within Amazon's creative teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.
Office Location(s): London, City of, United Kingdom
Geographic Context:
- London is a major global city with a vibrant creative industry, offering numerous networking and professional development opportunities.
- The city is well-connected by public transportation, with easy access to cultural attractions, restaurants, and entertainment venues.
- London's diverse population and cultural influences provide a rich source of inspiration for creative work.
Work Schedule: Typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs.
ASSUMPTION: The dynamic and multicultural environment of London offers unique opportunities for creative inspiration and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the creative team and/or other stakeholders.
- Portfolio review and presentation (if applicable).
- Final interview with the Brand Innovation Lab team lead or another senior team member.
Key Assessment Areas:
- Portfolio quality and relevance to the role.
- Conceptual thinking and creative problem-solving skills.
- Presentation and communication skills.
- Understanding of Amazon's brand and advertising platforms.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
- Prepare a strong portfolio showcasing insight-driven campaigns across various media channels.
- Research Amazon's brand and advertising platforms to demonstrate your understanding and enthusiasm for the role.
- Practice presenting your ideas and concepts clearly and confidently.
ATS Keywords: Art Direction, Campaign Strategy, Brand Innovation, Advertising, Concept Development, Customer Experience, Collaboration, Presentation Skills, Storytelling, Time Management, Digital Media, Attention to Detail, UX Design, Photoshop, Illustrator, InDesign, Powerpoint, Figma, Amazon, Brand Innovation Lab
ASSUMPTION: A strong portfolio and clear, concise communication skills are crucial for success in the application process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Powerpoint).
- Figma (or willingness to learn).
- Microsoft Office Suite (Word, Excel, Powerpoint).
- Project management tools (e.g., Asana, Trello, JIRA).
- Amazon's advertising platforms (e.g., Amazon Advertising Platform, Amazon Marketing Services).
ASSUMPTION: Proficiency in design software and familiarity with Amazon's advertising platforms are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Passion for invention.
- Commitment to operational excellence.
- Long-term thinking.
Work Style:
- Collaborative and team-oriented.
- Fast-paced and dynamic, with a focus on quick decision-making and continuous improvement.
- Data-driven and customer-centric.
- Innovative and entrepreneurial, with a willingness to take risks and learn from failures.
Self-Assessment Questions:
- How do you demonstrate customer obsession in your creative process?
- Can you provide an example of a time when you took a risk and learned from a failure?
- How do you balance innovation with operational excellence in your work?
ASSUMPTION: Alignment with Amazon's values and work style is crucial for success in this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Working with diverse teams, clients, and stakeholders, each with their own priorities and expectations.
- Keeping up with the fast-paced and ever-evolving nature of Amazon's advertising platforms and campaigns.
- Adapting to the dynamic and sometimes unpredictable nature of the creative industry.
ASSUMPTION: These challenges require strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to traditional advertising agencies, this role offers more direct client contact and the opportunity to work on a wider range of brands and campaigns.
- Amazon's focus on innovation and long-term thinking provides unique opportunities for creative growth and development.
- Career progression in Amazon's creative teams may differ from that in traditional advertising agencies, with more opportunities for vertical and lateral growth.
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing a Prime Video documentary series to showcase a brand's commitment to sustainability and social responsibility.
- Creating an interactive Alexa skill that allows users to engage with a brand's products or services in a fun and innovative way.
- Designing a high-impact, data-driven out-of-home campaign to drive brand awareness and consideration in a major urban market.
ASSUMPTION: These sample projects demonstrate the unique and innovative nature of campaigns developed for brands within Amazon's Brand Innovation Lab.
❓ Key Questions to Ask During Interview
- Can you describe a recent campaign that the Brand Innovation Lab team has worked on, and how it pushed the boundaries of traditional advertising?
- How does the Brand Innovation Lab team collaborate with other departments and stakeholders within Amazon?
- What opportunities are there for professional growth and development within the creative team and Amazon as a whole?
- How does the team approach and incorporate data and insights into the creative process?
- What is the work-life balance like for this role, and how does the team support each other's well-being and personal growth?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role, emphasizing your conceptual thinking, design skills, and understanding of UX design.
- Prepare a strong portfolio showcasing insight-driven campaigns across various media channels, with a focus on innovative and data-driven concepts.
- Research Amazon's brand and advertising platforms to demonstrate your understanding and enthusiasm for the role.
- Practice presenting your ideas and concepts clearly and confidently, focusing on storytelling and attention to detail.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
