📌 Core Information
🔹 Job Title: Artist Marketing Consultant (Latin Music)
🔹 Company: UnitedMasters | Translation
🔹 Location: Miami, FL
🔹 Job Type: Full-time, Hybrid
🔹 Category: Music Industry
🔹 Date Posted: 2025-06-09
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing artist marketing campaigns tailored to the Latin music audience
- Collaborating with artists, managers, and partners to craft strategies that drive growth and engagement
- Identifying opportunities for artist collaborations, brand partnerships, press, lifestyle, and live events
- Leveraging digital platforms and relationships with key stakeholders to maximize audience reach
- Managing project budgets and analyzing performance metrics to optimize campaigns
ASSUMPTION: This role requires a deep understanding of the Latin music industry and trends, as well as strong relationships with key stakeholders.
📋 Key Responsibilities
✅ Develop and execute artist marketing campaigns tailored to the Latin music audience locally in Miami and globally in LATAM markets
✅ Collaborate with artists, managers, and partners to craft strategies that drive growth and engagement
✅ Identify opportunities for artist collaborations, brand partnerships, press, lifestyle, and live events that enhance visibility
✅ Leverage digital platforms (streaming, social media, influencer marketing) and relationships with key Latin stakeholders to maximize audience reach
✅ Proactively engage the Latin creative community (videographers, photographers, etc.) to develop compelling visual content for artists
✅ Participate in artist meetings to provide updates, strategic recommendations, and campaign insights
✅ Analyze performance metrics to optimize campaigns and inform future marketing strategies
✅ Develop structured marketing plans, one-sheets, and pitches for music releases, ensuring alignment with long-term career goals
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 8-10 years of experience in music industry marketing, artist management, or related fields
Required Skills:
- Proven track record in developing and executing successful artist marketing campaigns
- Strong network within the Latin music industry, including artists, managers, DSPs, press, lifestyle, and brand partners
- Expertise in digital marketing, social media strategies, and audience growth tactics
- Experience leading marketing campaigns with digital retailers (Spotify, Apple Music, YouTube) and social platforms (Instagram, TikTok, Snapchat)
- Knowledge of key Latin music markets, trends, and consumer behavior
- Bilingual (English/Spanish) preferred
Preferred Skills:
- Experience working with artists and managing their careers
- Strong project management skills
- Excellent communication and presentation skills
ASSUMPTION: Candidates with experience in the Latin music industry and a strong understanding of its unique dynamics will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Bonus
- Stock Options
- 401(k) Match
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the music industry and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: UnitedMasters is a music distribution and marketing platform that empowers independent artists to maintain ownership of their master recording rights and earn royalties directly from streaming services. They also provide opportunities for unique partnerships with brands.
Company Size: UnitedMasters has 201-500 employees, making it a mid-sized company with a collaborative and dynamic work environment.
Founded: UnitedMasters was founded in 2017 and has since grown rapidly, with over 1.5 million artists on its platform.
Company Description:
- UnitedMasters is a record company that puts artists first, allowing them to maintain ownership of their master recording rights and up to 100% of royalties.
- The company combines a music distribution platform with deep ties to brands, enabling independent artists and change-makers to grow and earn unlike any other platform.
- UnitedMasters works hand in hand with award-winning creative teams at Translation, their in-house creative advertising agency.
Company Specialties:
- Music Distribution
- Artist Marketing
- Brand Partnerships
- Creative Advertising
Company Website: instapage.unitedmasters.com/en/careers
ASSUMPTION: UnitedMasters' unique business model and focus on empowering independent artists set it apart from traditional record labels.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in the music industry.
Reporting Structure: The Artist Marketing Consultant (Latin Music) will report directly to the Head of Latin Marketing or a similar role.
Work Arrangement: This role follows a hybrid work arrangement, with employees working 2-3 days per week in the office and the rest of the time remotely.
Growth Opportunities:
- As UnitedMasters continues to grow, there may be opportunities for the right candidate to take on more responsibilities or move into a management role.
- The company's focus on artist empowerment and unique partnerships with brands may present unique growth opportunities for the right candidate.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to gain exposure to the Latin music industry and work with a diverse range of artists and brands.
🌍 Location & Work Environment
Office Type: UnitedMasters has offices in Brooklyn, New York, and San Francisco, California, with a hybrid work arrangement for most employees.
Office Location(s): 10 Jay St, Brooklyn, New York 11201, US and 2360 3rd Street, San Francisco, CA 94107, US
Geographic Context:
- Miami, Florida, is a vibrant and culturally diverse city with a thriving Latin music scene.
- The city's tropical climate and coastal location make it an attractive place to live and work.
- Miami's status as a major hub for the Latin music industry provides unique opportunities for networking and collaboration.
Work Schedule: The work schedule for this role is full-time, with flexible hours and a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement for this role allows for a better work-life balance and the opportunity to work closely with artists and partners in the Latin music industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Latin Marketing or a similar role
Key Assessment Areas:
- Cultural awareness and understanding of the Latin music industry
- Strategic thinking and campaign development skills
- Communication and presentation skills
- Project management and organizational skills
Application Tips:
- Highlight relevant experience and achievements in the Latin music industry
- Tailor your resume and cover letter to emphasize your understanding of the Latin music market and your ability to develop and execute successful marketing campaigns
- Prepare examples of successful marketing campaigns you've led in the past, with a focus on the Latin music industry
ATS Keywords: Latin Music, Artist Marketing, Campaign Strategy, Digital Marketing, Social Media, Brand Partnerships, LATAM, Miami, Hybrid Work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's cultural awareness, strategic thinking, and communication skills, as well as their understanding of the Latin music industry.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Spotify for Artists)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard for the music industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Artist Empowerment
- Cultural Relevance
- Innovation
- Collaboration
Work Style:
- Creative and strategic thinking
- Strong communication and presentation skills
- Ability to work independently and manage multiple projects simultaneously
- Adaptability and flexibility in a fast-paced environment
Self-Assessment Questions:
- How do you stay up-to-date with trends and developments in the Latin music industry?
- Can you provide an example of a successful marketing campaign you've led in the Latin music industry?
- How do you approach building and maintaining relationships with artists, managers, and partners in the Latin music industry?
ASSUMPTION: UnitedMasters values candidates who are passionate about the Latin music industry, have a strong understanding of its unique dynamics, and are able to think creatively and strategically about artist marketing campaigns.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the music industry can be challenging for candidates who prefer a more structured work environment.
- Building and maintaining relationships with artists, managers, and partners in the Latin music industry can be time-consuming and require a high level of cultural awareness and sensitivity.
- The hybrid work arrangement may present challenges for candidates who prefer a more traditional office environment.
- The competitive nature of the music industry can be challenging for candidates who are not comfortable working in a fast-paced and dynamic environment.
ASSUMPTION: Candidates who are passionate about the Latin music industry, have a strong understanding of its unique dynamics, and are able to think creatively and strategically about artist marketing campaigns will be most successful in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the Latin music industry and the opportunity to work with a diverse range of artists and brands.
- Similar roles in the music industry may have a broader focus or be more focused on a specific genre or region.
- Career paths in the music industry can vary widely depending on the candidate's interests, skills, and the specific opportunities available at their company.
ASSUMPTION: Candidates who are interested in a career in the music industry should research the unique dynamics of the Latin music industry and consider how their skills and experiences align with the specific requirements of this role.
📝 Sample Projects
- Developing and executing a marketing campaign for a Latin artist's album release, including collaborations with brands, press, and lifestyle partners
- Creating a marketing plan for a Latin artist's upcoming tour, including strategies for maximizing ticket sales and audience engagement
- Managing a project budget for a Latin artist's music video production, including negotiations with vendors and tracking expenses
ASSUMPTION: The specific projects required for this role will vary depending on the needs of the artists and the opportunities available at UnitedMasters.
❓ Key Questions to Ask During Interview
- How does UnitedMasters support its artists in maintaining ownership of their master recording rights and earning royalties directly from streaming services?
- Can you describe the company's approach to brand partnerships and how they benefit artists?
- How does UnitedMasters approach working with artists and managing their careers?
- What opportunities are there for growth and advancement within the company?
- How does the hybrid work arrangement work in practice, and what are the expectations for employees working remotely?
ASSUMPTION: Candidates should use the interview process to gain a better understanding of UnitedMasters' unique business model and approach to artist empowerment, as well as the specific expectations and opportunities for growth in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in the Latin music industry
- Prepare examples of successful marketing campaigns you've led in the past, with a focus on the Latin music industry
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
