📌 Core Information
🔹 Job Title: Associate Director, US Customer Marketing - Pediatrics
🔹 Company: CSL Seqirus
🔹 Location: Seqirus USA - Summit (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing - Customer Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with on-site collaboration as needed)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer segment strategies for the pediatric business
- Conducting market research and analysis to understand customer pain points and needs
- Collaborating with cross-functional teams to drive sales, pull-through, and retention
- Creating compelling narratives and messages to differentiate CSL Seqirus in the evolving flu vaccine landscape
- Managing budgets and ensuring effective operation within approved budget limits
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective cross-functional relationships.
📋 Key Responsibilities
✅ Develop, lead, and execute the CSL Seqirus Pediatric Segment strategy
✅ Conduct extensive investigation and analysis to understand customer pain points and identify solutions
✅ Collaborate with key internal and external stakeholders to ensure strategies and tactics are linked to the achievement of customer segment objectives
✅ Own specified customer segment message and solution development that will advance the CSL Seqirus differentiation strategy
✅ Monitor the external environment and respond to changing market dynamics in an appropriate and timely manner
✅ Drive overall channel and customer strategy based on situational analysis and measure progress to goal to meet our 2030 strategies
✅ Lead pediatric segment tactical execution with the help of ad agencies and other vendors
✅ Drive budget discussions with agencies, determine cost-efficiencies
ASSUMPTION: This role requires a strong understanding of the pediatric customer segment, healthcare marketing, compliance, and US regulatory requirements.
🎯 Required Qualifications
Education: Bachelor's Degree in business/marketing, life sciences, or healthcare discipline; MBA or other graduate degree preferred
Experience: 8+ years of healthcare experience with 5+ years of commercial marketing experience in pharmaceutical/biotech or relevant industry
Required Skills:
- Deep understanding of the flu market and competitive landscape
- Knowledge of the Vaccine's for Children's landscape and Physician Buying Groups
- Ability to build strong partnerships with external and internal stakeholders
- Ability to understand and market into a broad range of customer channels and segments
- Demonstrated ability to think strategically and make sound strategic and tactical recommendations
- Good understanding of the pediatric customer segment, healthcare marketing, compliance, and US regulatory requirements
- Outstanding written and oral communication skills
- Basic project management skills
Preferred Skills:
- Experience in a range of sales, marketing, sales training, and commercial roles in the life sciences businesses
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the pediatric customer segment and a strong understanding of the Vaccine's for Children's landscape and Physician Buying Groups will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Estimated, based on industry standards for similar roles and experience levels)
Benefits:
- Health Care
- Financial Protection
- Mental Health Resources
- Emergency Backup Care
- Summer Camp Support
- Charity Matching Contributions
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing, specifically focused on influenza vaccines and pandemic preparedness
Company Size: 10,001+ employees (Global), with a significant presence in the US
Founded: 1916 (CSL Limited), with the Seqirus business established in 2015
Company Description:
- CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness
- As part of CSL Limited (ASX: CSL), CSL Seqirus is committed to excellence and innovation in everything it does
- The company is dedicated to ensuring that tens of thousands of people with rare and serious diseases are able to live normal, healthy lives
Company Specialties:
- Influenza vaccine manufacturing and distribution
- Pandemic preparedness and response
- Plasma protein biotherapeutics
Company Website: seqirus.us
ASSUMPTION: CSL Seqirus is a global organization with a strong commitment to diversity, inclusion, and employee wellbeing.
📊 Role Analysis
Career Level: Mid-level to senior-level management role, with potential for growth and advancement within the organization
Reporting Structure: Reports directly to the Director of US Customer Marketing, with cross-functional collaboration across various teams within the Commercial Operations - North America organization
Work Arrangement: Remote work with on-site collaboration as needed, with a flexible work schedule
Growth Opportunities:
- Potential for advancement within the Customer Marketing team or related functions
- Opportunities to work on high-impact projects and initiatives that drive business growth and customer satisfaction
- Exposure to a broad range of customer segments and channels, enabling the development of a well-rounded skill set
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and evolving industry.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site collaboration and travel as needed
Office Location(s): Seqirus USA - Summit (Remote)
Geographic Context:
- The role is based in the US, with a remote work arrangement that allows for flexibility and work-life balance
- The company has a strong presence in the US, with multiple office locations and a significant customer base
- The role may require occasional travel to attend meetings, conferences, or customer sites
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the ability to attract and retain top talent from across the US.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Director of US Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Market research and analysis skills
- Ability to develop and execute customer segment strategies
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in customer marketing, market research, and strategic planning
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your ability to develop and execute customer segment strategies, as well as your experience with market research and analysis
- Be ready to discuss your understanding of the pediatric customer segment, the Vaccine's for Children's landscape, and Physician Buying Groups
ATS Keywords: Customer Marketing, Pediatrics, Influenza Vaccines, Market Research, Strategic Planning, Cross-Functional Collaboration, Healthcare Marketing, US Customer Marketing, CSL Seqirus
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Market research and analysis tools (e.g., SPSS, R, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in Microsoft Office Suite, CRM software, and market research tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient Focus
- Integrity
- Innovation
- Performance
- One CSL
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
- Committed to diversity, inclusion, and employee wellbeing
Self-Assessment Questions:
- How do you align with CSL Seqirus' commitment to patient focus and integrity?
- Describe your experience working with cross-functional teams and managing stakeholder relationships
- How do you approach market research and analysis to drive strategic decision-making?
- How do you ensure the effective execution of customer segment strategies, and how do you measure their success?
ASSUMPTION: CSL Seqirus values candidates who demonstrate a strong fit with the company's values and work style, as well as a commitment to patient focus and integrity.
⚠️ Potential Challenges
- Managing a broad range of customer segments and channels, each with its own unique needs and dynamics
- Navigating a complex and evolving regulatory environment for influenza vaccines
- Balancing the need for strategic planning with the demands of a dynamic and unpredictable flu season
- Managing a remote work arrangement and balancing the needs of on-site collaboration with the desire for work-life balance
ASSUMPTION: These challenges require a strategic and adaptable mindset, as well as strong communication and collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the pediatric customer segment and the Vaccine's for Children's landscape
- Compared to other customer marketing roles, this position requires a deeper understanding of the pediatric customer segment and the specific needs of pediatricians, family practice physicians, and retail pharmacies
- Career progression in this role may lead to opportunities in related functions, such as sales, market access, or medical affairs, as well as potential advancement within the customer marketing team
ASSUMPTION: This role offers a unique opportunity to specialize in pediatric customer marketing and develop a deep understanding of the Vaccine's for Children's landscape and Physician Buying Groups.
📝 Sample Projects
- Developing and executing a customer segment strategy for the pediatric business, including objectives, tactics, and key performance indicators (KPIs)
- Conducting market research and analysis to understand the needs and pain points of pediatric customers, and developing targeted solutions to address these issues
- Collaborating with cross-functional teams to develop and execute marketing campaigns that drive sales, pull-through, and retention for the pediatric business
- Managing the budget for customer marketing initiatives and ensuring effective operation within approved budget limits
ASSUMPTION: These projects require a strong understanding of the pediatric customer segment, as well as excellent communication, collaboration, and project management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader customer marketing strategy for CSL Seqirus, and how does it contribute to the company's overall mission and goals?
- What are the key priorities for this role in the first 90 days, and how can I best prepare to address these challenges?
- How does CSL Seqirus support the professional development and growth of its employees, particularly in the customer marketing function?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does CSL Seqirus foster a culture of diversity, inclusion, and employee wellbeing, and what initiatives are in place to support these values?
ASSUMPTION: These questions will help you better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare examples of your ability to develop and execute customer segment strategies, as well as your experience with market research and analysis
- Be ready to discuss your understanding of the pediatric customer segment, the Vaccine's for Children's landscape, and Physician Buying Groups
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
