📌 Core Information
🔹 Job Title: Assistant Trade Marketing Manager
🔹 Company: Hoya
🔹 Location: Taipei City, Taiwan
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing trade marketing plans to drive sales and brand awareness
- Collaborating with internal and external stakeholders to create and execute marketing strategies
- Analyzing market data to identify growth opportunities and optimize marketing efforts
- Managing marketing budgets and promotional materials
- Monitoring and evaluating the success of trade marketing activities
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on cross-functional collaboration and data-driven decision making.
📋 Key Responsibilities
✅ Develop short and long term trade marketing plans to drive sales and brand awareness, including consumer acquisition/retention and customer engagement programs.
✅ Increase brand awareness at trade and consumer levels.
✅ Work with regional/global marketing team and lens expert to create and develop marketing promotional materials.
✅ Assist the marketing manager in implementing the annual plan and controlling the marketing budget.
✅ Analyze market and sales data to identify opportunities for growth and optimization.
✅ Land our company products in optical shops and support ECPs in driving sales; play a key role in building the patient journey, and monitor and ensure successful implementation of trade marketing activities.
✅ Keep up-to-date with competitive intelligence/market information and design appropriate actions as required.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, with a strong emphasis on data analysis and market understanding.
🎯 Required Qualifications
Education: Bachelor’s degree.
Experience: At least 5-7 years of marketing related experience, preferably in FMCG or healthcare.
Required Skills:
- Good communication, interpersonal, and consultative skills.
- Up-to-date knowledge with solid execution ability.
- Positive mindset and willingness to learn and adapt.
- Independence and willingness to take on challenges and achieve results.
- Good English proficiency is required.
Preferred Skills:
- Experience in the medical device or healthcare industry.
- Familiarity with optical products and the eyecare market.
ASSUMPTION: While not explicitly stated, experience in the medical device or healthcare industry, and familiarity with optical products, would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: NT$700,000 - NT$1,000,000 per year (Based on industry standards for a marketing manager with 5-10 years of experience in Taiwan)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Hoya products
- Opportunities for professional development and training
Working Hours: Full-time, with occasional travel required. Flexible work arrangements may be available, subject to manager approval and company policies.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in Taiwan. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hoya operates in the medical device industry, specifically focusing on ophthalmic products and services. The global ophthalmic devices market is expected to reach USD 44.8 billion by 2026, growing at a CAGR of 5.5% during the forecast period (2019-2026).
Company Size: Hoya is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse business areas.
Founded: Hoya was founded in 1941 in Japan and has since expanded globally, becoming a leading manufacturer of optical products and services.
Company Description:
- Hoya is a global technology company and a leading supplier of innovative products and services in the fields of optical lenses, medical technology, and information technology.
- The company's ophthalmic business unit focuses on the development, manufacture, and sale of ophthalmic lenses, including single vision and progressive lenses.
- Hoya is committed to innovation, quality, and customer satisfaction, with a strong presence in both developed and emerging markets.
Company Specialties:
- Optical lenses
- Medical technology
- Information technology
Company Website: http://www.hoya.co.jp/english/index.html
ASSUMPTION: Hoya's extensive global presence and diverse business portfolio provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions within the marketing function or related areas.
Reporting Structure: The Assistant Trade Marketing Manager reports directly to the Marketing Manager and works closely with various internal and external stakeholders.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. Occasional travel may be required to attend meetings, conferences, or visit clients.
Growth Opportunities:
- Progression to a Trade Marketing Manager or similar role within the marketing function.
- Expansion into related areas, such as product management, market research, or business development.
- International assignments or expatriate opportunities, given Hoya's global presence.
ASSUMPTION: With Hoya's extensive global footprint and diverse business portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Hoya's Taipei office is a modern, professional environment with a mix of open-plan and private workspaces.
Office Location(s): Zhongshan District, Taipei City, Taiwan
Geographic Context:
- Taipei is the capital and largest city of Taiwan, with a population of over 2.7 million people.
- The city is a major hub for the technology and healthcare industries, offering ample opportunities for networking and professional growth.
- Taipei has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines or attend events.
ASSUMPTION: Taipei's vibrant business environment and cultural diversity offer a stimulating work environment for professionals in the technology and healthcare industries.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and/or team members
- Final interview with senior management or the department head
- Background check and offer extension
Key Assessment Areas:
- Marketing and trade marketing experience
- Stakeholder management and communication skills
- Data analysis and market research skills
- Cultural fit and alignment with Hoya's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
- Research Hoya's products, target markets, and competitors to demonstrate your understanding of the industry and the role.
- Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement.
ATS Keywords: Trade marketing, marketing strategy, brand awareness, sales growth, market analysis, stakeholder management, promotional materials, budget management, competitive intelligence, English proficiency
ASSUMPTION: Hoya's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department's and company's preferences and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Integrity
- Collaboration
- Sustainability
Work Style:
- Results-driven
- Adaptable and flexible
- Team-oriented
- Data-driven
- Innovative and creative
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in the market or your role?
- How do you approach data analysis and interpretation to inform your marketing decisions?
ASSUMPTION: Hoya values candidates who align with their core values and demonstrate a strong work ethic, adaptability, and a customer-centric mindset.
⚠️ Potential Challenges
- The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote work arrangement.
- Hoya's global presence may result in some time zone differences and communication challenges when working with international teams.
- The role involves managing multiple stakeholders, which can be complex and time-consuming at times.
- The competitive landscape in the ophthalmic devices market may present challenges in driving brand awareness and sales growth.
ASSUMPTION: While these challenges exist, they also present opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to a Brand Manager role, this position has a stronger focus on trade marketing and sales growth, with less emphasis on brand strategy and positioning.
- In contrast to a Market Research Analyst role, this role requires a more strategic and tactical approach to marketing, with a greater emphasis on execution and stakeholder management.
- Compared to a Product Manager role, this position focuses more on marketing and sales strategies, while a Product Manager role involves product development, lifecycle management, and go-to-market strategies.
ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements, making them distinct from one another.
📝 Sample Projects
- Developing a trade marketing plan to launch a new product line in the Taiwanese market
- Conducting market research to identify opportunities for brand expansion in Southeast Asia
- Creating and executing a promotional campaign to increase brand awareness among ophthalmologists and optometrists
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Assistant Trade Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the regional and global marketing teams?
- What are the most significant challenges facing the ophthalmic devices market in Taiwan?
- How does Hoya support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it enforced in this role?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Hoya's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
- Research Hoya's products, target markets, and competitors to demonstrate your understanding of the industry and the role.
- Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
