🔹 Job Title: Assistant Analyst, Programmatic
🔹 Company: Omnicom Media Group US (OMG23)
🔹 Location: Burbank, California
🔹 Job Type: Hybrid (3 days in-office, 2 days remote)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 6, 2025
🚀 Job Overview
Key aspects of this role include:
1. Campaign Management: Hands-on learning of programmatic campaign execution across multiple DSPs, co-managing live campaigns, and ensuring campaigns run smoothly by troubleshooting technical issues and delivering reports.
2. Client and Account Management: Managing internal and client deliverables, day-to-day communication, and campaign documentation, while maintaining a current understanding of the account vertical and relevant industry news and updates.
3. Analytics and Insights: Executing basic reporting analysis based on identified campaign KPIs and collaborating with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions, and trafficking processes are followed.
4. Agile and Adaptable: Ability to be agile and adaptable within a quick turnaround business environment, with a proactive approach to problem-solving and critical thinking.
*ASSUMPTION:* This role requires a strong understanding of programmatic advertising, campaign management, and data analysis. Previous experience in a similar role or relevant internships would be beneficial.
📋 Key Responsibilities
Campaign Management
- Hands-on learning of programmatic campaign execution across multiple DSPs
- Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
- Development of pacing documents to keep track of multiple campaign flights and budgets
- Completion of trafficking workbooks and maintenance of internal resource documents, including pacing charts, optimization logs, and 3rd party vendor collateral
*ASSUMPTION:* This role involves a significant amount of campaign management tasks, requiring strong organizational skills and attention to detail.
Client and Account Management
- Manage internal and client deliverables, day-to-day communication, and campaign documentation
- Maintain a current understanding of the account vertical and relevant industry news and updates
- Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies employed, including DSPs, DMP, data providers, and inventory suppliers
*ASSUMPTION:* This role requires strong communication and project management skills to effectively manage client relationships and internal deliverables.
Analytics and Insights
- Execute basic reporting analysis based on identified campaign KPIs
- Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions, and trafficking processes are followed
*ASSUMPTION:* This role involves basic data analysis tasks, with the opportunity to develop more advanced analytics skills over time.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Advertising, Statistics, or a related field
Experience:
- 0-2 years of experience in programmatic advertising, campaign management, or a related field
Required Skills:
- Proficient in Microsoft Excel, including Pivot Tables, V-Lookups, and basic math formulas
- Excellent communication skills, both written and verbal
- Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
- Ability to be agile and adaptable within a quick turnaround business environment
- Demonstrated proactive approach to problem-solving and critical thinking
- Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
- Ability to work both independently and cross-functionally
Preferred Skills:
- Familiarity with programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Knowledge of SQL or other database management systems
- Experience with data visualization tools (e.g., Tableau, Power BI, etc.)
*ASSUMPTION:* Candidates with relevant experience in programmatic advertising or campaign management will be given preference.
💰 Compensation & Benefits
Salary Range: $40,000 - $45,000 per year (based on experience and performance)
Benefits:
- Health Insurance (Medical, Dental, Vision)
- 401(k) with company match
- Healthcare Flexible Spending Account (FSA) and Dependent Care FSA
- Vacation, sick, and personal days
- Paid parental leave and paid medical leave
- STD/LTD insurance benefits
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on experience, performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: Medium (201-500 employees)
Founded: 2014
Company Description: OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying, and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands.
Company Specialties: Media planning, buying, and strategy; creative services; data analytics and insights; and digital transformation.
*ASSUMPTION:* OMG23's focus on the entertainment industry provides unique opportunities for candidates interested in working on high-profile campaigns for iconic brands.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: This role reports directly to the Programmatic Manager and works closely with the Programmatic, Ad Operations, and Analytics teams.
Work Arrangement: Hybrid (3 days in-office, 2 days remote) with flexibility to align with team needs. The number of required in-office days may be adjusted over time based on business needs.
*ASSUMPTION:* This role offers opportunities for career growth within the programmatic team and the broader advertising and marketing industry.
Growth Opportunities:
- Develop a strong understanding of programmatic advertising and campaign management
- Gain experience working with high-profile clients and iconic brands
- Collaborate with cross-functional teams to develop a well-rounded skill set in advertising and marketing
- Potential opportunities for advancement within the programmatic team or related roles within the company
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office, 2 days remote)
Office Location: 4000 W Alameda Ave, Burbank, California 91505, US
Geographic Context: Burbank is a city in Los Angeles County, California, with a population of approximately 100,000 people. It is known for its media and entertainment industry, with many production studios and television networks based in the area.
Work Schedule: The work schedule is typically Monday-Friday, with flexible hours based on campaign needs and team collaboration.
*ASSUMPTION:* The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both work environments.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR team
3. In-depth phone or video interview with the hiring manager and/or team members
4. Final in-person or virtual interview with senior leadership
Key Assessment Areas:
1. Technical skills in programmatic advertising and campaign management
2. Problem-solving and critical thinking abilities
3. Communication and interpersonal skills
4. Cultural fit and alignment with company values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork skills
3. Research OMG23 and the entertainment industry to demonstrate your enthusiasm and understanding of the role and company
*ASSUMPTION:* The interview process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI, etc.)
- SQL or other database management systems
- Project management tools (e.g., Asana, Trello, etc.)
*ASSUMPTION:* Familiarity with these tools and technologies will be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve our services and processes.
- Collaboration: We work together, sharing knowledge and resources to achieve common goals.
- Integrity: We act with honesty and integrity in all our interactions, both internally and externally.
- Excellence: We strive for excellence in all aspects of our work, continuously seeking to improve and exceed expectations.
Work Style:
- Team-oriented: We value collaboration and work together to achieve common goals.
- Adaptable: We embrace change and are open to learning and growing in our roles.
- Results-driven: We focus on delivering results and achieving our objectives, both individually and as a team.
Self-Assessment Questions:
1. How do you align with OMG23's value of innovation in your approach to problem-solving and campaign management?
2. How do you ensure effective communication and collaboration with team members and clients, given OMG23's team-oriented work environment?
3. Describe a situation where you demonstrated excellence in your previous role, and how you can apply that same level of commitment to this position at OMG23?
*ASSUMPTION:* Candidates who can demonstrate a strong fit with OMG23's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
1. Workload fluctuations: Campaign management tasks can be unpredictable, requiring candidates to be adaptable and able to manage shifting priorities.
2. Client demands: Working with high-profile clients may require candidates to manage expectations and navigate complex stakeholder relationships.
3. Technical learning curve: Candidates may face a steep learning curve in programmatic advertising platforms and tools, requiring a strong commitment to continuous learning and development.
*ASSUMPTION:* Candidates who can effectively manage workload fluctuations, navigate client demands, and commit to continuous learning will be better equipped to succeed in this role.
📈 Similar Roles Comparison
1. Assistant Media Planner/Buyer: This role focuses more on traditional media planning and buying, while the Assistant Analyst, Programmatic role is centered around digital advertising and campaign management.
2. Junior Data Analyst: This role involves more advanced data analysis and reporting, while the Assistant Analyst, Programmatic role requires basic reporting analysis and a focus on campaign management.
3. Campaign Manager: This role may involve more strategic decision-making and client relationship management, while the Assistant Analyst, Programmatic role focuses on day-to-day campaign management and technical troubleshooting.
*ASSUMPTION:* Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.
📝 Sample Projects
1. Campaign Optimization: Develop and implement strategies to optimize campaign performance, based on data analysis and industry best practices.
2. Client Reporting: Create and maintain client-facing reports, highlighting campaign performance metrics and insights tailored to each client's unique needs.
3. Process Improvement: Identify inefficiencies in campaign management processes and propose solutions to streamline workflows and enhance overall campaign performance.
*ASSUMPTION:* Candidates should be prepared to discuss their experience with similar projects and how they can apply their skills to this role at OMG23.
❓ Key Questions to Ask During Interview
1. What are the most important qualities you look for in a candidate for this role?
2. How does this role fit into the broader programmatic team and the company's overall structure?
3. What are the most challenging aspects of this role, and how can I best prepare to tackle them?
4. How does OMG23 support the professional development and growth of its employees?
5. What are the next steps for career growth within the programmatic team or related roles within the company?
*ASSUMPTION:* Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that showcase their understanding of the industry and the specific requirements of the position.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://omg.com/careers/us/omg23?gh_jid=4722027007).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for phone or video screening with the HR team, focusing on your communication and problem-solving skills.
4. Research OMG23 and the entertainment industry to demonstrate your enthusiasm and understanding of the role and company.
5. Follow up with the hiring manager or HR team after your interview, expressing your interest in the role and addressing any concerns or questions that may have arisen during the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
