📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Essity
🔹 Location: Springvale, Australia (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the growth of the TOM Organic brand across Australia and New Zealand
- Contributing to both local and global marketing efforts for the Period Care portfolio
- Developing and delivering marketing strategies to unlock growth in revenue and profit
- Working in a flat, collaborative structure with a strong focus on purpose and premium positioning
- Partnering with cross-functional teams and agencies to drive projects to completion
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth through consumer insights and category understanding.
📋 Key Responsibilities
✅ Supporting and implementing annual brand plans to drive sales, profit, and market share
✅ Ensuring activities align with brand positioning and identity
✅ Supporting new product development (NPD) from concept to launch within a Stage & Gate framework
✅ Supporting marketing communications across various media channels and post-campaign reviews
✅ Creating engaging social and EDM calendars; coordinating with in-house design
✅ Contributing to brand audits, research, and planning for the 1- and 3-year innovation pipeline
✅ Monitoring trends and identifying opportunities for growth and improvement
✅ Building strong cross-functional and agency partnerships
✅ Managing the A&P budget effectively and looking for ways to improve marketing ROI and minimize write-offs
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, with a strong focus on driving growth through consumer insights and category understanding.
🎯 Required Qualifications
Education: Tertiary qualifications in Marketing, Communications, or a related discipline
Experience: 2+ years of experience in marketing or a related field
Required Skills:
- Strong analytical and strategic thinking with the ability to track and manage brand performance
- Proven project management skills with experience coordinating cross-functional teams and driving projects through to completion
- Excellent communication and influencing skills; ability to build strong internal and external relationships
- Commercial mindset with financial awareness and the ability to prioritize in a fast-paced environment
- Proactive, curious, and hands-on with a can-do attitude
- Resilient and positive approach to challenges; team player with a collaborative style
Preferred Skills:
- Experience using data systems like IRI
- Familiarity with the Stage & Gate process
ASSUMPTION: While experience in the Stage & Gate process and using data systems like IRI would be beneficial, Essity is willing to provide training in these areas for the right candidate.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing role with 2-5 years of experience in Australia, the estimated salary range is AU$75,000 - AU$95,000 per annum. This estimate takes into account the role's responsibilities, required skills, and the company's size and industry.
Benefits:
- Flexible work arrangements (hybrid role)
- Opportunities for professional growth and development
- Competitive salary and benefits package
- Working for a purpose-driven, global leader in health and hygiene
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing industry, with a focus on personal care, baby care, and medical solutions. The company is a global leader in hygiene and health, with a strong commitment to sustainability and innovation.
Company Size: Essity is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Essity was founded in 2017, following the acquisition of the Swedish company Mölnlycke. The company's roots stretch back to 1849, providing a strong foundation for its expertise in hygiene and health.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to breaking barriers to well-being
- The company's purpose is to enable customers and consumers to lead fuller lives at all stages of life
- Essity offers a sustainable work-life balance, based on flexibility for both employees and employers
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- and Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's focus on purpose and well-being creates a unique work environment that prioritizes employee growth and development.
📊 Role Analysis
Career Level: This role is suited for early to mid-career marketing professionals seeking to develop their skills in brand management and marketing strategy.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, product development, and design.
Work Arrangement: This is a hybrid role, with 2 days on-site per week and the remaining days working remotely.
Growth Opportunities:
- Essity offers opportunities for professional development and career progression within the marketing function
- The company's global presence provides opportunities for international assignments and exposure to diverse markets
- Working on a premium brand like TOM Organic offers valuable experience in brand management and marketing strategy
ASSUMPTION: Essity's flat structure and collaborative culture provide ample opportunities for employees to make a meaningful impact and grow their careers.
🌍 Location & Work Environment
Office Type: Essity's Springvale office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 151 Boulevard Victor Hugo, Saint-Ouen, IdF 93400, FR
Geographic Context:
- Springvale is a suburb of Melbourne, Australia, with a population of approximately 15,000 people
- The area offers a mix of residential, commercial, and retail spaces, with easy access to public transportation and major highways
- Melbourne is the capital of the state of Victoria and the second-most populous city in Australia
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement (2 days on-site per week)
ASSUMPTION: Essity's Springvale office provides a modern, collaborative work environment that supports employee productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the Brand Manager and a member of the Marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and influencing abilities
- Commercial mindset and financial awareness
- Project management skills and attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the TOM Organic brand and its position in the market
- Showcase your ability to think strategically and develop marketing plans to drive growth
ATS Keywords: Marketing strategy, brand management, consumer insights, category understanding, project management, cross-functional teams, A&P budget, marketing communications, new product development (NPD), Stage & Gate process
ASSUMPTION: Essity's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Data analysis tools (e.g., IRI, Nielsen)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: Essity provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
- Responsibility
- Respect
Work Style:
- Collaborative and team-oriented
- Focused on driving growth through consumer insights and category understanding
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Essity's values and commitment to sustainability?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proactive, can-do attitude and a strong work ethic?
ASSUMPTION: Essity's culture prioritizes innovation, collaboration, and sustainability, creating an environment that supports employee growth and engagement.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on execution
- Managing multiple projects and priorities in a fast-paced environment
- Working effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and consumer behavior
ASSUMPTION: These challenges can be overcome with strong project management skills, a commercial mindset, and a proactive, can-do attitude.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Brand Manager: The Assistant Brand Manager role focuses more on supporting and executing brand plans, while the Brand Manager role involves strategic decision-making and leadership
- Marketing vs. Product Management: Marketing roles focus on driving brand growth and market share, while Product Management roles involve new product development and launch
- Assistant Brand Manager vs. Marketing Coordinator: The Assistant Brand Manager role requires more strategic thinking and leadership, while the Marketing Coordinator role involves more tactical execution and support
ASSUMPTION: Understanding the differences between these roles can help candidates determine the best fit for their career goals and skill sets.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new product in the TOM Organic portfolio
- Conducting consumer research to identify trends and opportunities in the feminine care category
- Managing the brand audit and research process to inform the 1- and 3-year innovation pipeline
ASSUMPTION: These sample projects provide insight into the types of initiatives the Assistant Brand Manager may work on, highlighting the role's focus on consumer insights, category understanding, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing function?
- How does Essity support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Essity approach innovation and new product development within the TOM Organic brand?
- What are the most challenging aspects of working in a hybrid role, and how does Essity support its employees in this environment?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategy and project management skills
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
