Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: LUXASIA

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Hybrid (On-site)

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing P&L and budgets for own brands
• Leading and developing the marketing division
• Strengthening brands' market presence
• Collaborating with cross-functional teams and brand partners

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the beauty industry and luxury market.

📋 Key Responsibilities

✅ Responsible for P&L and budgets for own brands

✅ Manage the marketing division and ensure effective training for Marketing Executives

✅ Provide leadership direction to the team and strengthen brands' market presence

✅ Develop brand-specific marketing calendars and implement launches, promotions, and events

✅ Accountable for inventory levels and stock forecasting for brands

✅ Collaborate with sales teams to support entry into alternative distribution channels

✅ Build and maintain strong relationships with media journalists and brand partners

✅ Provide leadership, guidance, and direction for team members to build and strengthen internal department structure

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills, multitasking, and the ability to work under pressure.

🎯 Required Qualifications

Education: Bachelor's degree or higher in Marketing, or a related field

Experience: At least 5 years of experience in product/brand management, with a minimum of 2 years at a management level

Required Skills:

• P&L management and budget planning
• Brand management and marketing strategy
• Sales analysis and inventory management
• Distribution channels and public relations
• Team leadership and communication skills
• Problem-solving and customer recruitment/retention
• Computer literacy and interpersonal skills
• Fluency in English

Preferred Skills:

• Retail background or experience working in companies with retail counters in department stores
• Exposure in multinational companies
• Good relationship with media and KOLs

ASSUMPTION: Candidates with relevant industry experience and a proven track record in brand management will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: THB 150,000 - 250,000 per month (Estimated based on market research and experience level)

Benefits:

• Allowance (AL), Provident Fund, Group Insurance, and Dental Claims

Working Hours: 40 hours per week, with flexibility for the role's demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry, with a focus on luxury beauty brands

Company Size: 1,001-5,000 employees, providing a large and diverse work environment

Founded: 1986, with a rich history and established reputation in the luxury market

Company Description:

• LUXASIA is the leading beauty omnichannel brand-builder in Asia Pacific
• Enables market entry and brand growth for over 100 luxury beauty brands
• Offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management

Company Specialties:

• Luxury Beauty
• Omnichannel
• Brand-building
• Luxury Retail
• Online Commerce
• Distribution
• Skincare
• Cosmetics
• Makeup
• Fragrances
• Luxury Lifestyle
• Consumer Marketing
• Consumer Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA's extensive portfolio and diverse team provide ample opportunities for professional growth and exposure to various luxury brands.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth into a Brand Manager or similar role

Reporting Structure: This role reports directly to the Brand Manager or Marketing Director

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential advancement to Brand Manager or similar roles
• Expansion of responsibilities as the company grows and enters new markets
• Learning opportunities through working with a diverse team and exposure to various luxury brands

ASSUMPTION: This role offers a clear path for career progression and the opportunity to work with a wide range of luxury beauty brands.

🌍 Location & Work Environment

Office Type: Modern office space with a collaborative work environment

Office Location(s): 63 Athenee Tower, 34th Floor, Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand

Geographic Context:

• Bangkok is a bustling city with a vibrant culture and a thriving luxury market
• The office is located in the heart of the city, providing easy access to amenities and public transportation
• The city offers a mix of traditional and modern experiences, with a wide range of dining, entertainment, and cultural options

Work Schedule: Monday to Friday, with flexibility for the role's demands

ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between work and personal life, while also offering opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Brand management and marketing strategy
• Leadership and team management skills
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your brand management and marketing achievements
• Research LUXASIA and the luxury beauty industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: P&L management, brand management, marketing strategy, sales analysis, inventory management, distribution channels, public relations, team leadership, problem-solving, customer recruitment, computer literacy, interpersonal skills, English language proficiency

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, as well as their cultural fit with LUXASIA's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Collaborative and team-oriented
• Results-driven and entrepreneurial
• Adaptable and open to change
• Passionate about luxury beauty and brand-building

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about luxury beauty and brand-building?
• Do you have strong leadership skills and the ability to inspire and motivate a team?
• Are you comfortable working with a diverse team and adapting to change?

ASSUMPTION: Candidates who align with LUXASIA's values and work style will be a strong fit for the company's culture and work environment.

⚠️ Potential Challenges

• Managing a team and providing effective training and guidance
• Balancing multiple responsibilities and priorities
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to change and embracing new initiatives
• Building and maintaining strong relationships with brand partners and media journalists

ASSUMPTION: These challenges can be overcome by candidates with strong leadership skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Brand Manager vs. Assistant Brand Manager: Brand Manager roles have more strategic responsibilities and oversee a larger team, while Assistant Brand Manager roles focus on day-to-day management and execution
• Marketing Manager vs. Assistant Brand Manager: Marketing Manager roles have a broader scope, overseeing multiple brands and marketing channels, while Assistant Brand Manager roles focus on a specific brand or product line
• Career Path: Assistant Brand Manager roles can lead to Brand Manager, Marketing Manager, or other senior marketing positions within the company

ASSUMPTION: This role offers a clear path for career progression and the opportunity to work with a wide range of luxury beauty brands.

📝 Sample Projects

• Developing and implementing a marketing calendar for a new product launch
• Conducting market research and analyzing sales data to inform brand strategy
• Managing a team to execute a large-scale event or promotion
• Negotiating with media outlets and influencers to secure brand coverage
• Collaborating with cross-functional teams to develop and launch a new product line

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role and provide insight into the day-to-day tasks and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LUXASIA support the professional growth and development of its employees?
• What are the key challenges facing the brand(s) I would be managing, and how can I contribute to addressing them?
• How does LUXASIA foster a culture of innovation and adaptability?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, their understanding of the company and industry, and their ability to think strategically and plan for the future.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your brand management and marketing achievements
• Research LUXASIA and the luxury beauty industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.