📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: EPS Consultants
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Liaising with brand principals and suppliers
- Assisting in planning, coordinating, and executing trade shows
- Collaborating with the sales team on strategies
- Monitoring market trends and analyzing research data
- Managing promotional collateral and advertising production
- Supporting product development and merchandising efforts
ASSUMPTION: This role requires a strong background in brand management, marketing, and sales, with a focus on driving brand growth and maximizing opportunities.
📋 Key Responsibilities
✅ Commercial:
- Liaise with brand principals and suppliers
- Assist in planning, coordinating, and executing trade shows
- Collaborate with sales team for specific strategies
- Work out annual/quarter/month brand planning and execute day-to-day tasks
- Monitor market trends and analyze consumer markets
- Analyze research data to make projections and decisions related to the brand
- Propose actions to recover risk and maximize opportunities
✅ Marketing:
- Develop brand strategies, including style guides, brand guidelines, brand vision, and value proposition
- Coordinate cross-functional activities related to consumer and marketing programs
- Create and manage promotional collateral to establish and maintain product branding
- Oversee the production of advertising materials and liaise with designers, copywriters, media buyers, and printers
✅ Merchandising:
- Coordinate cross-functional activities related to consumer and marketing programs
- Monitor sell-out dates and manage the range plan in season
- Review the previous season and capture lessons learned for future improvement
- Develop the quarterly plan at category/season level to deliver KPIs
- Assist with product development, pricing, and new product launches
- Handle supply/production problems as and when they arise
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive brand success.
🎯 Required Qualifications
Education: Diploma in Marketing or equivalent
Experience: At least 3 years of working experience in a related field
Required Skills:
- Strong written and spoken English and Bahasa Malaysia
- Proven experience in brand management, marketing, and sales
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
- Willingness to work in Damansara Heights
Preferred Skills:
- Experience in the retail or e-commerce industry
- Familiarity with market research tools and techniques
- Knowledge of the local market and consumer trends
ASSUMPTION: Candidates with relevant industry experience and strong language skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between RM 5,000 and RM 7,000 per month, based on industry standards for a brand manager role with 3-5 years of experience in Kuala Lumpur.
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for trade show events and other business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EPS Consultants is a professional recruitment and outsourcing consultancy specializing in the Asia Pacific region, with a strong presence in Malaysia.
Company Size: EPS Consultants has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: EPS Consultants was founded in 1993 and has since established itself as an award-winning professional recruitment and outsourcing consultancy.
Company Description:
- EPS Consultants offers innovative and cost-effective recruitment and outsourcing solutions
- The company is committed to providing excellent quality, cost-effective, and value-added services
- EPS Consultants has a proven track record of delivering high-value and integrated services
Company Specialties:
- General and professional recruitment
- Executive search
- Recruitment process outsourcing (RPO)
- Managed services
- Human resources services
- Staffing and workforce management
Company Website: www.eps.my
ASSUMPTION: EPS Consultants' extensive experience and commitment to quality make it an attractive employer for job seekers in the recruitment and outsourcing industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand management, marketing, and sales.
Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager and work closely with cross-functional teams, including sales, marketing, and merchandising.
Work Arrangement: This is an on-site position based in Kuala Lumpur, with flexibility for trade show events and other business needs.
Growth Opportunities:
- Progression to a Brand Manager role
- Expansion into other brands or product categories
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within the company's brand management and marketing functions.
🌍 Location & Work Environment
Office Type: EPS Consultants' office is located in Plaza Sentral, a modern and well-equipped office building in the heart of Kuala Lumpur.
Office Location(s): Plaza Sentral, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is a bustling city with a mix of modern and traditional elements
- The city offers a wide range of amenities, including shopping, dining, and entertainment options
- Kuala Lumpur has a tropical climate with high temperatures and humidity throughout the year
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for trade show events and other business needs.
ASSUMPTION: Kuala Lumpur offers a dynamic and vibrant work environment, with a mix of cultural and professional experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the brand principal or other key stakeholders
Key Assessment Areas:
- Brand management and marketing skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management, marketing, and sales experience
- Prepare examples of your past achievements in brand planning, market research, and promotional activities
- Demonstrate your understanding of the local market and consumer trends
ATS Keywords: Brand Management, Marketing, Sales, Trade Shows, Market Research, Consumer Programs, Cross-Functional Coordination, Product Development, Pricing Strategy, KPI Development, Supply Chain Management, Merchandising
ASSUMPTION: EPS Consultants' recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Market research tools (e.g., Google Trends, social media analytics)
ASSUMPTION: Candidates should have proficiency in using Microsoft Office Suite and be willing to learn and adapt to other relevant tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Customer focus
- Innovation
- Collaboration
Work Style:
- Results-driven
- Team-oriented
- Adaptable and flexible
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have a strong commitment to integrity and professionalism in your work?
- Are you able to work effectively in a team and collaborate with cross-functional stakeholders?
- Do you have a proactive and solution-oriented approach to problem-solving?
ASSUMPTION: Candidates who align with EPS Consultants' values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines
- Working in a fast-paced and dynamic environment
- Adapting to changes in the market and consumer trends
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges are common in brand management roles and can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on trade show coordination and cross-functional collaboration
- In the retail and e-commerce industry, this role requires a strong understanding of consumer markets and trends
- Career progression in this role may involve expanding into other brands or product categories or developing leadership and management skills
ASSUMPTION: This role offers unique opportunities for growth and development within the brand management and marketing functions.
📝 Sample Projects
- Developing a brand plan for a new product launch
- Conducting market research to identify consumer needs and spending habits
- Managing the production of advertising materials for a seasonal campaign
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand planning process and how it is executed in this role?
- How does the brand management team collaborate with other departments, such as sales and merchandising?
- What are the key challenges facing the brand in the current market, and how can this role address them?
- What opportunities are there for professional development and growth within the brand management and marketing functions?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable link
- Tailor your resume and cover letter to highlight your relevant brand management, marketing, and sales experience
- Prepare examples of your past achievements in brand planning, market research, and promotional activities
- Demonstrate your understanding of the local market and consumer trends
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
