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Assistant Brand Manager

EPS Consultants
Full-time
On-site
Kuala Lumpur, Kuala Lumpur, Malaysia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Assistant Brand Manager

πŸ”Ή Company: EPS Consultants

πŸ”Ή Location: Kuala Lumpur, Malaysia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Liaising with brand principals and suppliers
  • Assisting in planning, coordinating, and executing trade shows
  • Collaborating with the sales team on strategies
  • Monitoring market trends and analyzing research data
  • Managing promotional collateral and advertising production
  • Supporting product development and merchandising efforts

ASSUMPTION: This role requires a strong background in brand management, marketing, and sales, with a focus on driving brand growth and maximizing opportunities.

πŸ“‹ Key Responsibilities

βœ… Commercial:

  • Liaise with brand principals and suppliers
  • Assist in planning, coordinating, and executing trade shows
  • Collaborate with sales team for specific strategies
  • Work out annual/quarter/month brand planning and execute day-to-day tasks
  • Monitor market trends and analyze consumer markets
  • Analyze research data to make projections and decisions related to the brand
  • Propose actions to recover risk and maximize opportunities

βœ… Marketing:

  • Develop brand strategies, including style guides, brand guidelines, brand vision, and value proposition
  • Coordinate cross-functional activities related to consumer and marketing programs
  • Create and manage promotional collateral to establish and maintain product branding
  • Oversee the production of advertising materials and liaise with designers, copywriters, media buyers, and printers

βœ… Merchandising:

  • Coordinate cross-functional activities related to consumer and marketing programs
  • Monitor sell-out dates and manage the range plan in season
  • Review the previous season and capture lessons learned for future improvement
  • Develop the quarterly plan at category/season level to deliver KPIs
  • Assist with product development, pricing, and new product launches
  • Handle supply/production problems as and when they arise

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive brand success.

🎯 Required Qualifications

Education: Diploma in Marketing or equivalent

Experience: At least 3 years of working experience in a related field

Required Skills:

  • Strong written and spoken English and Bahasa Malaysia
  • Proven experience in brand management, marketing, and sales
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Ability to work independently and in a team environment
  • Willingness to work in Damansara Heights

Preferred Skills:

  • Experience in the retail or e-commerce industry
  • Familiarity with market research tools and techniques
  • Knowledge of the local market and consumer trends

ASSUMPTION: Candidates with relevant industry experience and strong language skills will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between RM 5,000 and RM 7,000 per month, based on industry standards for a brand manager role with 3-5 years of experience in Kuala Lumpur.

Benefits:

  • Medical insurance
  • Retirement benefits
  • Employee discounts
  • Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for trade show events and other business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: EPS Consultants is a professional recruitment and outsourcing consultancy specializing in the Asia Pacific region, with a strong presence in Malaysia.

Company Size: EPS Consultants has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: EPS Consultants was founded in 1993 and has since established itself as an award-winning professional recruitment and outsourcing consultancy.

Company Description:

  • EPS Consultants offers innovative and cost-effective recruitment and outsourcing solutions
  • The company is committed to providing excellent quality, cost-effective, and value-added services
  • EPS Consultants has a proven track record of delivering high-value and integrated services

Company Specialties:

  • General and professional recruitment
  • Executive search
  • Recruitment process outsourcing (RPO)
  • Managed services
  • Human resources services
  • Staffing and workforce management

Company Website: www.eps.my

ASSUMPTION: EPS Consultants' extensive experience and commitment to quality make it an attractive employer for job seekers in the recruitment and outsourcing industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand management, marketing, and sales.

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager and work closely with cross-functional teams, including sales, marketing, and merchandising.

Work Arrangement: This is an on-site position based in Kuala Lumpur, with flexibility for trade show events and other business needs.

Growth Opportunities:

  • Progression to a Brand Manager role
  • Expansion into other brands or product categories
  • Development of leadership and management skills

ASSUMPTION: This role offers opportunities for career growth and development within the company's brand management and marketing functions.

🌍 Location & Work Environment

Office Type: EPS Consultants' office is located in Plaza Sentral, a modern and well-equipped office building in the heart of Kuala Lumpur.

Office Location(s): Plaza Sentral, Kuala Lumpur

Geographic Context:

  • Kuala Lumpur is a bustling city with a mix of modern and traditional elements
  • The city offers a wide range of amenities, including shopping, dining, and entertainment options
  • Kuala Lumpur has a tropical climate with high temperatures and humidity throughout the year

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for trade show events and other business needs.

ASSUMPTION: Kuala Lumpur offers a dynamic and vibrant work environment, with a mix of cultural and professional experiences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the brand principal or other key stakeholders

Key Assessment Areas:

  • Brand management and marketing skills
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant brand management, marketing, and sales experience
  • Prepare examples of your past achievements in brand planning, market research, and promotional activities
  • Demonstrate your understanding of the local market and consumer trends

ATS Keywords: Brand Management, Marketing, Sales, Trade Shows, Market Research, Consumer Programs, Cross-Functional Coordination, Product Development, Pricing Strategy, KPI Development, Supply Chain Management, Merchandising

ASSUMPTION: EPS Consultants' recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Marketing automation tools (e.g., Mailchimp, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Market research tools (e.g., Google Trends, social media analytics)

ASSUMPTION: Candidates should have proficiency in using Microsoft Office Suite and be willing to learn and adapt to other relevant tools and technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Professionalism
  • Customer focus
  • Innovation
  • Collaboration

Work Style:

  • Results-driven
  • Team-oriented
  • Adaptable and flexible
  • Proactive and solution-oriented

Self-Assessment Questions:

  • Do you have a strong commitment to integrity and professionalism in your work?
  • Are you able to work effectively in a team and collaborate with cross-functional stakeholders?
  • Do you have a proactive and solution-oriented approach to problem-solving?

ASSUMPTION: Candidates who align with EPS Consultants' values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines
  • Working in a fast-paced and dynamic environment
  • Adapting to changes in the market and consumer trends
  • Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges are common in brand management roles and can be overcome with strong organizational skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other brand management positions in its focus on trade show coordination and cross-functional collaboration
  • In the retail and e-commerce industry, this role requires a strong understanding of consumer markets and trends
  • Career progression in this role may involve expanding into other brands or product categories or developing leadership and management skills

ASSUMPTION: This role offers unique opportunities for growth and development within the brand management and marketing functions.

πŸ“ Sample Projects

  • Developing a brand plan for a new product launch
  • Conducting market research to identify consumer needs and spending habits
  • Managing the production of advertising materials for a seasonal campaign

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the brand planning process and how it is executed in this role?
  • How does the brand management team collaborate with other departments, such as sales and merchandising?
  • What are the key challenges facing the brand in the current market, and how can this role address them?
  • What opportunities are there for professional development and growth within the brand management and marketing functions?
  • How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Workable link
  • Tailor your resume and cover letter to highlight your relevant brand management, marketing, and sales experience
  • Prepare examples of your past achievements in brand planning, market research, and promotional activities
  • Demonstrate your understanding of the local market and consumer trends
  • Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.