Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: JACOBS DOUWE EGBERTS

🔹 Location: Singapore, , Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-13

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Monitoring market trends and consumer behaviors
• Developing and implementing annual brand plans
• Evaluating brand strategy performance and making adjustments
• Managing external communication activities and local product adaptation
• Monitoring and reporting marketing campaign performance

ASSUMPTION: This role requires a strong understanding of market trends, consumer insights, and brand management strategies. The ideal candidate will have experience in developing and executing brand plans and managing marketing campaigns.

📋 Key Responsibilities

✅ Monitor market trends, consumer behaviors, and competitive activities

✅ Leverage consumer/customer trends and insights to build a plan and deliver against business objectives

✅ Lead the development and implementation of annual brand plan with clear outlines of goals, objectives, tactics, metrics of the brand under the guidance of the Head of Marketing

✅ Monitor and evaluate performance and effectiveness of the brand strategy and plan and make adjustments as needed

✅ Monitor and report marketing campaign performance with clear assessment on KPIs and ROIs

✅ Translate brand elements into plans and go-to-market strategies, ensuring consistency across the different deployment touchpoints

✅ Manage local product adaptation, in compliance with global/regional guidelines

✅ Manage external communication activities (including social media) and maintain relationship with local media all in line with the global communication and media strategy guidelines

✅ Manage brand advertising and promotion budget and ensure on-target budget delivery

ASSUMPTION: The role involves a mix of strategic planning, analytical thinking, and hands-on execution. Strong project management skills and the ability to work collaboratively with cross-functional teams are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or related field

Experience: Proven working experience as Assistant Brand Manager, with 2-3 years of relevant experience

Required Skills:

• Proven ability to develop brand and marketing strategies with ability to execute the plans into actions
• Strong analytical skills partnered with strategic reasoning skills partnered with a creative mind
• Strong leadership, collaborative & communication skills
• Solid business acumen with experience of brand P&L responsibilities
• Proven budget management skills

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in local languages (e.g., Mandarin, Malay, Tamil)

ASSUMPTION: Candidates should have a strong academic background in business or marketing, with a proven track record in brand management. Experience in the food and beverage industry is a plus, but not required. Fluency in local languages can be beneficial for this role, but English proficiency is essential.

💰 Compensation & Benefits

Salary Range: Based on industry standards for Assistant Brand Manager roles in Singapore, the estimated salary range is SGD 60,000 - 80,000 per annum. This range takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and includes standard benefits such as health insurance, retirement plans, and paid time off.

📌 Applicant Insights

🔍 Company Context

Industry: JACOBS DOUWE EGBERTS operates in the Food and Beverage Services industry, with a focus on coffee and tea production, distribution, and marketing. The company is a global leader in its industry, with a presence in over 100 countries and a portfolio of over 50 brands.

Company Size: With over 21,000 employees worldwide, JACOBS DOUWE EGBERTS is a large organization that offers numerous opportunities for career growth and development. The company's size allows for a diverse and dynamic work environment, with opportunities to work on various brands and projects.

Founded: The company's origins date back to the 18th century, with roots in the Netherlands, Germany, and the United States. Today, JACOBS DOUWE EGBERTS is headquartered in Amsterdam, the Netherlands, and serves as a global hub for its operations.

Company Description:

• JACOBS DOUWE EGBERTS is the world's leading pure-play coffee and tea company, with local roots dating back over two centuries
• The company serves approximately 4,100 cups of coffee or tea every second and generated total sales of EUR 8.2 billion in 2023
• JACOBS DOUWE EGBERTS is powered by its purpose: We unleash the possibilities of coffee and tea to create a better future, and led by its vision: A coffee & tea for every cup

Company Specialties:

• Coffee and tea production and distribution
• Brand management and marketing
• Global operations and supply chain management

Company Website: https://www.jdepeets.com/

ASSUMPTION: JACOBS DOUWE EGBERTS is a well-established and respected company in the food and beverage industry. Its large size and global presence offer numerous opportunities for career growth and development. The company's focus on sustainability and social responsibility makes it an attractive employer for socially conscious candidates.

📊 Role Analysis

Career Level: The Assistant Brand Manager role is an entry- to mid-level position in the marketing department. This role offers opportunities for career growth and development, with potential progression to a Brand Manager or similar role.

Reporting Structure: The Assistant Brand Manager reports directly to the Head of Marketing and works collaboratively with cross-functional teams, including sales, product development, and communications.

Work Arrangement: This is an on-site position, with standard office hours and occasional flexibility for remote work. The role may require occasional travel for market research, brand events, or other business-related activities.

Growth Opportunities:

• Progression to a Brand Manager or similar role within the marketing department
• Opportunities to work on different brands and projects within the company's diverse portfolio
• Access to professional development and training programs to enhance skills and knowledge

ASSUMPTION: The Assistant Brand Manager role offers numerous opportunities for career growth and development within the marketing department and the broader organization. The company's large size and global presence provide ample opportunities for candidates to expand their skills and knowledge and take on new challenges.

🌍 Location & Work Environment

Office Type: The Singapore office is a modern, collaborative workspace that fosters creativity and innovation. The office is located in the central business district, with easy access to public transportation and amenities.

Office Location(s): 1 North Buona Vista Drive, Tower 2, The Metropolis, Singapore 138589

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• The country is known for its diverse food scene, vibrant nightlife, and numerous shopping and entertainment options
• Singapore is a global hub for finance, technology, and other industries, offering numerous opportunities for career growth and development

Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with occasional flexibility for remote work

ASSUMPTION: The Singapore office provides a dynamic and inclusive work environment that encourages collaboration and innovation. The office's central location and proximity to public transportation and amenities make it an attractive workplace for candidates. Singapore's diverse cultural scene and global opportunities make it an exciting place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Brand management and marketing skills
• Analytical and strategic thinking abilities
• Leadership and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management and marketing experience and skills
• Demonstrate your understanding of the company's brands and products, and how your skills and experience align with the role's requirements
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills

ATS Keywords: Brand Management, Market Analysis, Strategic Planning, Budget Management, Communication Skills, Analytical Skills, Leadership, Collaboration, Creative Thinking, Consumer Insights, Performance Monitoring, Social Media Management, Product Adaptation, Advertising, Promotion, P&L Management

ASSUMPTION: The interview process for the Assistant Brand Manager role is designed to assess the candidate's brand management and marketing skills, as well as their cultural fit and alignment with the company's values. Candidates should prepare for a mix of behavioral and technical interview questions and be ready to demonstrate their problem-solving and leadership skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)

ASSUMPTION: The Assistant Brand Manager role requires proficiency in Microsoft Office Suite and Google Workspace for day-to-day tasks and communications. Familiarity with social media platforms and marketing automation tools is beneficial for managing external communication activities and monitoring campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Discipline: We act with integrity and accountability, delivering on our promises and taking ownership of our results
• Simplicity: We strive for simplicity in our operations and communications, making complex things easy to understand and do
• Accountability: We take responsibility for our actions and their outcomes, continuously improving and learning from our mistakes
• Solidarity: We work together, supporting each other and celebrating our collective successes
• Entrepreneurship: We embrace a spirit of innovation and continuous improvement, always looking for new ways to create value

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to change
• Proactive and solutions-oriented

Self-Assessment Questions:

• How do you align with the company's values, particularly Discipline and Accountability?
• How do you approach working collaboratively with cross-functional teams, and how do you ensure that your work supports the broader organization's goals?
• How do you balance creativity and innovation with the need for disciplined and accountable execution?

ASSUMPTION: JACOBS DOUWE EGBERTS values candidates who demonstrate a strong alignment with the company's core values and a collaborative, results-driven work style. Candidates should be prepared to discuss their fit with the company's values and culture during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment, with frequent changes and updates
• Balancing the need for strategic planning with the need for tactical execution
• Navigating a large and complex organization, with numerous stakeholders and competing priorities

ASSUMPTION: The Assistant Brand Manager role presents numerous challenges, including managing multiple projects and priorities, working in a fast-paced environment, and balancing strategic planning with tactical execution. Candidates should be prepared to discuss their ability to manage these challenges and thrive in a dynamic and complex work environment.

📈 Similar Roles Comparison

• Assistant Brand Manager vs. Junior Brand Manager: Assistant Brand Manager roles typically have less experience and responsibility than Junior Brand Manager roles, with a focus on supporting the development and implementation of brand plans and managing external communication activities
• Brand Management in the food and beverage industry vs. other industries: Brand management in the food and beverage industry requires a strong understanding of consumer behavior, market trends, and competitive activities, as well as the ability to manage product adaptation and external communication activities
• Assistant Brand Manager vs. Marketing Coordinator: Assistant Brand Manager roles have more strategic and analytical responsibilities than Marketing Coordinator roles, with a focus on developing and implementing brand plans and managing external communication activities, while Marketing Coordinators typically have more tactical and operational responsibilities

ASSUMPTION: The Assistant Brand Manager role is an entry- to mid-level position in the marketing department, with a focus on supporting the development and implementation of brand plans and managing external communication activities. The role requires a strong understanding of consumer behavior, market trends, and competitive activities, as well as the ability to manage product adaptation and external communication activities. Candidates should be prepared to discuss their fit for the role and their career goals within the marketing department and the broader organization.

📝 Sample Projects

• Developing and implementing a brand plan for a new product launch, including market research, consumer insights, and go-to-market strategy
• Managing external communication activities for a brand rebranding campaign, including social media management, media relations, and event planning
• Conducting a competitive analysis and market trend assessment to inform brand strategy and positioning

ASSUMPTION: The Assistant Brand Manager role involves a mix of strategic planning, analytical thinking, and hands-on execution. Candidates should be prepared to discuss their experience with similar projects and their ability to apply their skills and knowledge to the role's requirements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing department and the organization's goals?
• What opportunities are there for professional growth and development within the role and the broader organization?
• How does the company support work-life balance for employees in this role?
• What are the key challenges facing the brand and the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their interest in the role and their understanding of the company's goals and challenges. Candidates should focus on asking questions that will help them better understand the role's priorities, opportunities for growth and development, and the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management and marketing experience and skills, and demonstrate your understanding of the company's brands and products
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills, and be ready to discuss your fit with the company's values and culture
• If selected for an interview, be prepared to present a portfolio or examples of your brand management and marketing work, if applicable
• Follow up with the HR department or the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.