📌 Core Information
🔹 Job Title: Assistant Brand Manager/Brand Manager
🔹 Company: Haleon
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Consumer Goods and Consumer Health
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand/portfolio growth through insights-based strategy planning
- Leading cross-functional teams and agency partners to deliver breakthrough results
- Managing brand equity and executing marketing programs
- Collaborating with trade marketing partners to drive channel growth
- Working in a fast-paced, entrepreneurial environment with strong financial acumen
ASSUMPTION: This role requires a balance of strategic thinking, cross-functional leadership, and adaptability to thrive in a dynamic, matrixed organization.
📋 Key Responsibilities
✅ Lead and support the development of market activation planning, demonstrating strong ownership of consumer-centric cross-functional teams and agency partners.
✅ Manage brand equity through successful deployment and localization of area toolkits.
✅ Manage agency and cross-functional relationships at both local and above-the-market levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix.
✅ Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs.
✅ Lead the brand growth in channels by successful go-to-market plan with trade marketing partners.
ASSUMPTION: This role requires a high level of cross-functional collaboration and stakeholder management to ensure successful brand growth and execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-7 years of brand marketing experience in Consumer Products /personal care product marketing
Required Skills:
- Proven track record of delivering insights-based consumer communications and media plans to drive brand share growth
- Fluent English
- Strong financial/logical thinking capabilities and business acumen
- Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
Preferred Skills:
- Experience working with regional teams
- Experience working in a fast-paced, entrepreneurial environment
ASSUMPTION: Candidates with experience in consumer goods or consumer health industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level brand manager role in Taiwan, typically ranging from TWD 1,200,000 to TWD 1,800,000 per year (USD 40,000 to USD 60,000).
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work arrangements as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Consumer Goods and Consumer Health
Company Size: Haleon is a large, global organization with over 10,000 employees, providing a diverse and dynamic work environment
Founded: 2022, as a spin-off from GlaxoSmithKline
Company Description:
- Haleon is a global leader in consumer health and well-being, with a portfolio of trusted brands including Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
- The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
- Haleon is committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for all employees
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being provides opportunities for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the organization
Reporting Structure: This role reports directly to the Brand Director and may oversee junior brand managers or brand assistants
Work Arrangement: On-site, with flexibility for remote work arrangements as needed
Growth Opportunities:
- Progression to senior brand manager or brand director roles
- Expansion into new markets or product categories
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in brand management.
🌍 Location & Work Environment
Office Type: Haleon's Taipei office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a vibrant, multicultural city with a rich history and a thriving economy
- The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
- Taiwan is known for its strong work ethic and emphasis on education, providing a supportive environment for professional growth
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work arrangements as needed
ASSUMPTION: Taipei's dynamic business environment and high quality of life make it an attractive location for professionals seeking international experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the brand director and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Brand management experience and achievements
- Cross-functional leadership and stakeholder management skills
- Adaptability and resilience in a fast-paced environment
- Alignment with Haleon's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and achievements
- Prepare examples of successful brand campaigns or initiatives you've led, focusing on consumer insights and market activation
- Demonstrate your ability to work effectively in a matrixed organization and collaborate with cross-functional teams
ATS Keywords: Brand Management, Consumer Products, Market Activation, Cross-Functional Leadership, Agency Management, Trade Marketing, P&L Management, Strategic Planning, Consumer Centricity, Financial Acumen, Digital Programs, Creative Development, Communication Skills, Adaptability, Entrepreneurial Mindset, Team Collaboration
ASSUMPTION: Haleon's application process is designed to assess candidates' relevant experience, skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Brand management and creative development tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient focused
- Inclusive and collaborative
- Curious and courageous
- Accountable and responsible
Work Style:
- Dynamic and fast-paced
- Matrixed organization with cross-functional collaboration
- Focus on consumer-centricity and insights-driven decision-making
- Emphasis on personal and professional growth and development
Self-Assessment Questions:
- How do you embody Haleon's values in your daily work?
- Can you provide an example of a time when you successfully led a cross-functional team to deliver breakthrough results?
- How do you stay curious and adaptable in a fast-paced, changing environment?
ASSUMPTION: Haleon's company culture emphasizes inclusivity, collaboration, and a consumer-centric approach to brand management.
⚠️ Potential Challenges
- Navigating a matrixed organization with multiple stakeholders
- Balancing strategic planning with day-to-day execution and problem-solving
- Managing agency relationships and ensuring alignment with brand objectives
- Adapting to a fast-paced, entrepreneurial environment with a strong focus on results
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a consumer-centric approach to brand management.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position places a stronger emphasis on cross-functional leadership and agency management
- Haleon's focus on consumer health and well-being sets it apart from other consumer goods companies, offering unique opportunities for candidates interested in making a positive impact on people's lives
- This role offers strong growth potential, with opportunities for progression to senior brand manager or brand director positions within the organization
ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing and executing a market activation plan for a new product launch, including consumer research, media planning, and creative development
- Managing agency relationships to deliver breakthrough creative campaigns that drive brand share growth
- Collaborating with trade marketing partners to develop and implement go-to-market strategies that maximize channel growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by brand managers at Haleon.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy for the region?
- What are the key priorities for the brand in the first 90 days, and how can I contribute to driving success in these areas?
- How does Haleon support the professional development and growth of its brand managers?
- What is the typical career path for brand managers at Haleon, and what opportunities exist for progression within the organization?
- How does Haleon foster a culture of inclusivity and collaboration, and what steps are taken to ensure that diverse perspectives are valued and considered?
ASSUMPTION: These questions are designed to provide insight into the role, the brand, and the company culture, helping candidates make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand management experience and achievements
- Prepare examples of successful brand campaigns or initiatives you've led, focusing on consumer insights and market activation
- Demonstrate your ability to work effectively in a matrixed organization and collaborate with cross-functional teams
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
