📌 Core Information
🔹 Job Title: Assistant Brand Manager Bud France
🔹 Company: AB InBev
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media communications for Bud France
- Supporting the preparation and presentation of annual marketing plans
- Analyzing market data and conducting competitive analysis
- Executing consumer events and managing event budgets
- Collaborating with cross-functional teams to drive brand success
ASSUMPTION: This role is designed for students in their final year of studies, seeking to gain practical experience in brand management within the beverage industry.
📋 Key Responsibilities
✅ Manage and implement social media strategy for Bud France
✅ Support the preparation and presentation of annual marketing plans to the direction and all internal stakeholders
✅ Analyze market data from distributors and consumers, and synthesize findings
✅ Conduct competitive analysis and market research
✅ Support the execution of consumer events and manage event budgets
✅ Collaborate with cross-functional teams to drive brand success
ASSUMPTION: The responsibilities listed are specific to an internship role and may not reflect the full scope of work for a permanent Assistant Brand Manager position.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or a related field
Experience: Previous experience in the consumer goods industry is required
Required Skills:
- Proficient in Microsoft PowerPoint and Excel
- Strong analytical and organizational skills
- Excellent communication and teamwork skills
- Fluency in English and French
Preferred Skills:
- Previous marketing experience
- Knowledge of the beer industry
ASSUMPTION: Given the internship nature of this role, candidates are expected to be in their final year of studies and may not have extensive work experience.
💰 Compensation & Benefits
Salary Range: €1,300 per month (gross)
Benefits:
- Tickets Restaurants: €11.97 per day worked
- Transport Reimbursement: 50% of transport costs
- Potential bonus of up to €1,000 based on final performance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internship roles in France. The final compensation may vary based on the candidate's qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage manufacturing and distribution
Company Size: 10,001+ employees (global), with a significant presence in France
Founded: 1366 (as the Den Hoorn brewery in Leuven, Belgium)
Company Description:
- AB InBev is a global leader in the beverage industry, producing and distributing over 500 beer brands worldwide
- The company is committed to building great brands, brewing high-quality beers, and making a meaningful impact in the world
- AB InBev's portfolio includes global brands such as Budweiser, Corona, and Stella Artois, as well as local champions like Bud Light, Brahma, and Castle
Company Specialties:
- Beer production and sales
- Premium drinks
- Marketing and innovation
- Sustainability and social responsibility
- Brand management
- E-commerce
Company Website: http://www.ab-inbev.com/
ASSUMPTION: AB InBev's extensive global presence and diverse brand portfolio offer interns unique opportunities to gain experience in various aspects of brand management.
📊 Role Analysis
Career Level: Entry-level (internship)
Reporting Structure: The intern will report directly to the Brand Manager for Bud France
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential full-time employment upon successful completion of the internship
- Exposure to various aspects of brand management and cross-functional teams
- Opportunities to present to senior leadership and internal stakeholders
ASSUMPTION: This internship is designed to provide students with practical experience and a pathway to full-time employment within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Paris, France
Geographic Context:
- Paris is a major global city with a vibrant culture and a significant business hub for the beverage industry
- The city offers numerous networking opportunities and access to industry events
- Paris is home to AB InBev's regional headquarters for Western Europe
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
- Previous experience and relevant skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the beer industry and AB InBev's brand portfolio
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
ATS Keywords: Social media management, market analysis, event execution, brand management, marketing strategy, consumer events, budget management, team collaboration, communication, analytical skills, Microsoft PowerPoint, Microsoft Excel
ASSUMPTION: The application process may vary based on the specific hiring manager and the volume of applications received.
🛠️ Tools & Technologies
- Microsoft PowerPoint
- Microsoft Excel
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Market research and analysis tools (e.g., Nielsen, IRI, Kantar)
ASSUMPTION: The tools and technologies required for this role are standard for the beverage industry and can be easily learned by candidates with relevant educational backgrounds.
👔 Cultural Fit Considerations
Company Values:
- Dream Big
- Win Together
- One Team, One Dream
- Be Personal
- Brew Responsibly
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the beverage industry and eager to learn?
- Do you possess strong communication and presentation skills?
ASSUMPTION: AB InBev values diversity and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple responsibilities and priorities
- Adapting to a fast-paced, dynamic work environment
- Balancing academic responsibilities with internship demands
- Developing a strong understanding of the beer industry and AB InBev's brand portfolio
ASSUMPTION: These challenges are common for internship roles and can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing or brand management positions in the beverage industry
- However, this internship offers unique exposure to global brands and a large, multinational corporation
- Compared to other internships, this role offers a competitive salary and potential growth opportunities
ASSUMPTION: The specific responsibilities and growth opportunities may vary depending on the company and industry.
📝 Sample Projects
- Developing a social media campaign to promote a new Bud France product launch
- Conducting a competitive analysis of the French beer market and presenting findings to the marketing team
- Supporting the execution of a consumer event, such as a beer festival or tasting
ASSUMPTION: These sample projects are designed to provide interns with practical experience in various aspects of brand management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's long-term growth plans for the Bud France brand?
- What opportunities are there for professional development and growth within the company?
- How does AB InBev support work-life balance for its employees?
- What is the company's approach to sustainability and social responsibility in the beverage industry?
ASSUMPTION: These questions are designed to provide candidates with a better understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Research AB InBev's brand portfolio and the French beer market to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
