S

Assistant Brand Manager

Saputo Inc.
Full-time
On-site
Australia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Assistant Brand Manager

πŸ”Ή Company: Saputo Inc.

πŸ”Ή Location: Melbourne, VIC, Australia

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 11, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the planning and execution of marketing strategies for the Specialty Cheese portfolio
  • Managing budgets and raising purchase orders
  • Collaborating with agency partners to deliver impactful creative work
  • Contributing to innovation strategies and NPD projects
  • Driving channel and customer plans and executing strategic BTL activities

ASSUMPTION: This role requires a strong commercial acumen and a passion for consumer marketing. It offers opportunities to work on well-known brands and contribute to their growth.

πŸ“‹ Key Responsibilities

βœ… Commercial Acumen: Understand P&L and pricing, manage budgets to maximize ROI, raise purchase orders, invoice, and track budgets, and report monthly across key metrics.

βœ… Strategic Development: Support annual planning processes, execute strategy and brand plans, and track and report brand and marketing performance.

βœ… Mental Availability / Communications: Collaborate with agency partners to deliver impactful creative work, lead shopper marketing and e-commerce initiatives, and manage sponsorship and partnership initiatives.

βœ… Physical Availability / Channel & Customer Development: Execute strategic BTL in-store and online activities, develop measurable communication objectives, and drive channel and customer plans.

βœ… Innovation: Contribute to innovation strategy and pipeline, lead NPD and product improvement projects, and work closely with commercialisation project managers.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Tertiary and/or postgraduate qualifications in Commerce or Marketing.

Experience: 2-3 years in FMCG, successful end-to-end delivery of NPD/Innovation, working with external agencies, and digital & social management.

Required Skills:

  • Strong analytical and commercial acumen
  • Exceptional communication skills
  • Keen eye for detail
  • Sales data software (preferable)
  • Passion for brands and consumer marketing

Preferred Skills:

  • Experience in the food and beverage industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant industry experience and a proven track record of delivering successful NPD projects will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: AUD 75,000 - 90,000 per annum (based on industry standards for a Marketing role with 2-5 years of experience in Australia)

Benefits:

  • Learning and development opportunities
  • Flexible working options where operationally achievable

Working Hours: Full-time, 40 hours per week. Flexible working options may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing role with 2-5 years of experience in Australia. Actual salary may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Saputo is a leading dairy processor in Australia, producing, marketing, and distributing a variety of products under well-known brands such as Devondale, Liddells, CHEER, Mersey Valley, and Tasmanian Heritage.

Company Size: Saputo has over 10,000 employees globally, offering a large and diverse work environment.

Founded: Saputo was founded in 1954 and has since grown into a multinational company with operations in Canada, the USA, Argentina, Australia, and the United Kingdom.

Company Description:

  • Saputo is a top 10 global dairy processor, producing a wide array of dairy products, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products, and dairy ingredients.
  • The company is committed to bringing good to the table by making high-quality products, investing in its people, and supporting communities around the world.
  • Saputo's people bring popular brands to life while servicing farming communities and through its AG Warehouse network.

Company Specialties:

  • Dairy processing
  • Consumer goods
  • Cheese production
  • Milk and cream products
  • Ingredients and dairy

Company Website: http://www.saputo.com

ASSUMPTION: Saputo's large size and global presence offer opportunities for career growth and development. The company's focus on quality and community involvement makes it an attractive employer for those passionate about the dairy industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in FMCG.

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager and work closely with cross-functional teams, including sales, operations, and commercialisation.

Work Arrangement: This role is on-site, with flexible working options available where operationally achievable.

Growth Opportunities:

  • Progression to a Brand Manager role within the Specialty Cheese portfolio or other Saputo brands
  • Expansion into different product categories or markets within the Saputo group
  • Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: Successful candidates will have the opportunity to grow within the company, taking on increased responsibilities and moving into more senior roles as they develop their skills and demonstrate their value.

🌍 Location & Work Environment

Office Type: Saputo's Melbourne office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): Freshwater Place, Melbourne, VIC

Geographic Context:

  • Melbourne is the second-most populous city in Australia, offering a vibrant cultural scene, diverse neighborhoods, and a high quality of life.
  • The city is known for its coffee culture, street art, and world-class dining options.
  • Melbourne's climate is temperate, with warm summers and mild winters, making it an enjoyable place to live year-round.

Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with flexible working options available where operationally achievable.

ASSUMPTION: Melbourne's diverse and dynamic environment offers a wealth of opportunities for personal and professional growth, as well as a high quality of life for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with the Brand Manager or another senior leader

Key Assessment Areas:

  • Commercial acumen and analytical skills
  • Communication and presentation skills
  • Cultural fit and alignment with Saputo's values
  • Problem-solving and project management abilities

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your passion for consumer marketing and brands
  • Showcase your ability to manage multiple projects and meet deadlines
  • Prepare examples of your past achievements in NPD, innovation, and brand management

ATS Keywords: FMCG, NPD, Innovation, Brand Management, Commercial Acumen, Shopper Marketing, E-commerce, P&L, Pricing, Budget Management, Agency Collaboration, Sponsorship, Partnerships

ASSUMPTION: Saputo's recruitment process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Sales data software (preferable)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)

ASSUMPTION: Successful candidates will be comfortable using relevant software and tools to manage projects, analyze data, and drive marketing campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion: We are passionate about our business and the products we make
  • Craftsmanship: We take pride in our work and strive for excellence
  • Responsibility: We act with integrity and respect for our colleagues, customers, and communities

Work Style:

  • Collaborative: We work together to achieve our goals
  • Adaptable: We embrace change and continuously learn and improve
  • Results-driven: We focus on delivering outcomes and driving business growth

Self-Assessment Questions:

  • How do you demonstrate your passion for consumer marketing and brands in your daily work?
  • Can you provide an example of a time when you successfully managed a cross-functional team to deliver a marketing project?
  • How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Successful candidates will align with Saputo's values and work style, demonstrating a strong cultural fit for the company.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with external agencies and stakeholders to deliver impactful creative work
  • Adapting to a dynamic and fast-paced work environment
  • Navigating a large and diverse organization with multiple brands and product categories

ASSUMPTION: Successful candidates will be able to manage these challenges effectively, leveraging their skills and experience to drive results and contribute to Saputo's growth.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Assistant Brand Manager roles, this position offers a unique opportunity to work on a portfolio of well-known specialty cheese brands
  • Saputo's large size and global presence provide opportunities for career growth and development not typically available in smaller organizations
  • This role requires a strong commercial acumen and a passion for consumer marketing, making it an excellent fit for candidates looking to build a career in FMCG marketing

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new specialty cheese product
  • Conducting market research to identify consumer trends and preferences in the specialty cheese category
  • Managing a sponsorship or partnership initiative to increase brand awareness and drive sales

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Assistant Brand Manager role at Saputo. Actual projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

  • How does this role contribute to Saputo's overall marketing strategy and business goals?
  • What opportunities are there for professional development and growth within the Specialty Cheese portfolio or other Saputo brands?
  • How does Saputo support work-life balance for its employees, particularly in this role?
  • What are the key priorities for this role in the first 90 days?
  • How does Saputo measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should feel free to ask additional questions based on their specific interests and concerns.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Saputo careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past achievements in NPD, innovation, and brand management
  • Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.