Assistant Brand Manager Masterbrand

📌 Core Information

🔹 Job Title: Assistant Brand Manager Masterbrand

🔹 Company: Convatec

🔹 Location: Deeside, Wales (with remote flexibility)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Sales

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Hybrid (1 day per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Embedding Convatec's new brand promise, Forever Caring, across the organization and with customers
• Partnering with marketers to equip them with tools and inspire them to communicate the brand effectively
• Acting as a brand guardian and governance lead, ensuring consistent delivery of brand standards
• Creating onboarding materials, social content, and managing brand assets
• Monitoring and reporting on brand performance, and sharing best practices

ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong project management and stakeholder management skills. It is ideal for someone who thrives in a dynamic, change-driven environment.

📋 Key Responsibilities

✅ Embed Convatec's brand promise, Forever Caring, across the organization and with customers

✅ Partner with marketers to equip them with tools and inspire them to communicate the brand effectively

✅ Act as a brand guardian and governance lead, ensuring consistent delivery of brand standards across all marketing platforms

✅ Create onboarding materials, always-on social content, and manage brand assets

✅ Monitor and report on brand performance, and share best practices

✅ Collaborate with CoE team members and BUs to ensure workstreams consistently represent the brand

✅ Manage budgets, raise POs, and complete monthly reconciliations

✅ Lead GMS CoE newsletter development and completion of content from CoE subject matter experts

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and day-to-day project management. It requires strong communication skills and the ability to influence others.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 3-5 years of brand marketing experience, preferably in a medium-large matrix organization

Required Skills:

• Proven track record in brand marketing and communications
• Strong project management skills
• Ability to build relationships and influence others, including with Senior Leadership
• Experience delivering capability content to upskill and educate marketers
• Demonstrates customer-centricity and business understanding
• Solid change management understanding
• Result-focused experience delivering both sales and equity results

Preferred Skills:

• Experience working in a global organization
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a degree in Marketing, Business, or a related field would be beneficial for this role. Additionally, experience in the medical or healthcare industry could be advantageous but is not required.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a role of this level in the UK)

Benefits:

• Competitive benefits package
• Flexible working arrangements
• Opportunities for professional development and growth

Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing. Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions.

Company Size: Large (5,001-10,000 employees). This means there are ample opportunities for career growth and development, but also a larger, more complex organizational structure to navigate.

Founded: Convatec was founded in 1977, and it has since grown into a publicly-traded company with revenues of over $2 billion in 2023.

Company Description:

• Convatec provides pioneering trusted medical solutions to improve the lives of patients and healthcare professionals
• It operates in over 100 countries and has around 10,000 colleagues worldwide
• Convatec's solutions provide benefits such as infection prevention, protection of at-risk skin, improved patient outcomes, and reduced care costs

Company Specialties:

• Advanced wound care
• Ostomy care
• Continence care
• Infusion care
• Medical devices
• Healthcare
• Engineering
• Commercial
• Research & Development

Company Website: http://www.convatecgroup.com

ASSUMPTION: Convatec is a well-established company with a strong global presence. It is likely that the company culture values experience, professionalism, and a commitment to patient care.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for someone with 3-5 years of brand marketing experience, looking to take on more responsibility and make a significant impact on the organization's brand.

Reporting Structure: This role reports directly to the Senior Director, Embed Forever Caring. It is likely that the Assistant Brand Manager will work closely with the Senior Brand Manager and other members of the Global Marketing and Sales Centre of Excellence (GMS CoE) team.

Work Arrangement: Hybrid. This role offers the flexibility of working remotely with travel to the office once a week. This arrangement allows for a good work-life balance while still facilitating collaboration and communication with colleagues.

Growth Opportunities:

• As Convatec continues to grow and expand, there may be opportunities for the Assistant Brand Manager to take on more responsibility or move into a different role within the organization
• The GMS CoE team works closely with business units, providing opportunities to build relationships and gain exposure to different aspects of the business
• Convatec offers opportunities for professional development and training, allowing employees to grow and advance their careers

ASSUMPTION: This role offers significant opportunities for growth and development, both within the GMS CoE team and across the wider organization. It is an excellent fit for someone looking to take on more responsibility and make a meaningful impact on the company's brand.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Deeside, Wales, with the option to work remotely for the majority of the week.

Office Location(s): Deeside, Wales (with the option to work remotely)

Geographic Context:

• The Deeside office is located in North Wales, offering a mix of urban and rural living options
• The area is known for its natural beauty, with easy access to outdoor activities such as hiking, cycling, and water sports
• The office is conveniently located near major transportation links, making it easily accessible from other parts of the UK

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and communication with colleagues in the office while also providing the flexibility to work from home for the majority of the week.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager and/or other team members
• Final interview with senior leadership

Key Assessment Areas:

• Brand marketing expertise and strategic thinking
• Project management skills and ability to deliver results
• Communication and stakeholder management skills
• Cultural fit and alignment with Convatec's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Be prepared to discuss your experience with brand governance, content creation, and performance monitoring
• Demonstrate your understanding of Convatec's brand promise, Forever Caring, and how you would embed it within the organization
• Showcase your ability to work collaboratively and influence others

ATS Keywords: Brand Marketing, Marketing Communications, Project Management, Relationship Building, Change Management, Customer-Centricity, Communication Skills, Influencing Skills, Strategic Thinking, Content Creation, Performance Monitoring, Budget Management, Social Media Management, Stakeholder Management, Team Collaboration, Problem Solving

ASSUMPTION: The application process is likely to be competitive, so it is essential to tailor your application materials to highlight your relevant experience and skills. Additionally, being prepared to discuss your approach to brand marketing and your understanding of Convatec's brand promise will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media management tools (e.g., Hootsuite, Buffer)
• Brand management tools (e.g., Brandfolder, Frontify)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: While not explicitly stated, it is likely that Convatec uses industry-standard tools and technologies for brand management, project management, and communication. Familiarity with these tools will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Putting patients first in all that we do
• Integrity: Acting with honesty and transparency in all our actions
• Respect: Valuing and appreciating the diversity of our colleagues and partners
• Innovation: Pushing the boundaries of what's possible to improve patient outcomes
• Collaboration: Working together to achieve more

Work Style:

• Dynamic and fast-paced, with a focus on delivering results
• Collaborative and team-oriented, with a strong emphasis on working together to achieve common goals
• Focused on continuous improvement and learning
• Adaptable and resilient, with a willingness to pivot and adapt to changing situations

Self-Assessment Questions:

• How do you demonstrate Convatec's value of patient-centricity in your work?
• Can you provide an example of a time when you had to work collaboratively with a diverse team to achieve a common goal?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Convatec's values and work style are likely to be important considerations for candidates, as they provide insight into the company's culture and what it expects from its employees.

⚠️ Potential Challenges

• The role requires a strong understanding of brand marketing and the ability to influence others, which may be challenging for candidates without relevant experience
• The role involves working with a diverse range of stakeholders, including marketers, business units, and external partners, which may require strong communication and interpersonal skills
• The role requires a willingness to work in a dynamic, change-driven environment, which may be challenging for candidates who prefer a more stable and predictable work environment
• The role may require travel to the office once a week, which may be challenging for candidates who prefer to work remotely full-time

ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be aware of and prepared to address.

📈 Similar Roles Comparison

• Compared to other brand manager roles, this role places a greater emphasis on embedding a new brand promise within the organization and requires strong project management and stakeholder management skills
• Compared to other roles within the medical or healthcare industry, this role requires a strong understanding of brand marketing and the ability to work collaboratively with a diverse range of stakeholders
• Compared to other roles within Convatec, this role offers significant opportunities for growth and development within the GMS CoE team and across the wider organization

ASSUMPTION: This role is unique in its focus on embedding a new brand promise within the organization and requires a specific set of skills and experiences that may not be required in other brand manager roles or within the medical or healthcare industry more broadly.

📝 Sample Projects

• Developing and implementing a brand governance process to ensure consistent delivery of brand standards across all marketing platforms
• Creating onboarding materials to immerse new starters in the world of Forever Caring
• Developing and executing a social media strategy to bring Convatec's brand promise to life externally
• Managing the Masterbrand asset library and ensuring materials are refreshed and up-to-date
• Tracking and reporting on brand performance, and sharing best practices with the wider marketing community

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities that the Assistant Brand Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure within the GMS CoE and how this role fits into it?
• How does the GMS CoE team collaborate with business units to drive customer-centric marketing activities?
• What opportunities are there for professional development and growth within the GMS CoE team and across the wider organization?
• How does Convatec support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process is an excellent way to demonstrate your interest in the role and your understanding of the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare examples of your experience with brand governance, content creation, and performance monitoring
• Research Convatec's brand promise, Forever Caring, and be prepared to discuss how you would embed it within the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.