📌 Core Information
🔹 Job Title: Assistant Brand Manager - Nutrition
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Nairobi, Kenya
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in brand management and strategy development
- Collaborating with cross-functional teams to implement promotional plans
- Monitoring brand budgets and ensuring financial awareness
- Gathering and interpreting competitor intelligence
- Liaising with internal and external stakeholders to define project requirements
ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in brand management within a multinational FMCG company.
📋 Key Responsibilities
✅ Assist the Brand Manager in implementing short and long-term corporate objectives, policies, and strategies
✅ Assist with product introductions, communication development, and implementation of promotional plans
✅ Act effectively on all matters related to brand management, in keeping with the standards and ideals
✅ Assist with monitoring and controlling of brand budgets
✅ Constantly liaise with sales management to maintain awareness on market situations, potential threats, and opportunities, and undertake regular visits to the market place and sales regions
✅ Assist the Brand Manager with liaising with relevant factory planning, purchasing personnel, and any other relevant departments in order to ensure the development of products in line with marketing objectives, plans, and timetables
✅ Gather and interpret competitor intelligence
✅ Liaise with internal and external stakeholders to identify and define project requirements, scope, and objectives
✅ Assist in preparing project proposals, timeframes, schedules, and budget
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to multitask and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Commercial Degree
Experience: 12-18 months of classical marketing experience in a multinational FMCG or Pharmaceutical environment
Required Skills:
- Strong Project Management skills
- Excellent written and verbal communication skills
- Solid organizational skills including attention to detail and multitasking skills
- Financial awareness and P&L awareness
- Analytical skills
- Data collection, research, analysis, and interpretation
Preferred Skills:
- Experience with marketing software or tools
- Fluency in additional languages
ASSUMPTION: Candidates with relevant internship experience or marketing-related projects may also be considered.
💰 Compensation & Benefits
Salary Range: KES 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for entry-level marketing roles in Kenya)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive international working environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the Food and Beverage Services industry, with a focus on nutrition, health, and wellness.
Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide, offering a dynamic and inclusive working environment.
Founded: Nestlé was founded in 1866 and has since grown to become the world's largest food and beverage company.
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
- Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and progression within the marketing function.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager.
Work Arrangement: This role is on-site, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Progression to a full Brand Manager role
- Expansion into other marketing functions or categories
- International assignments or relocation opportunities
ASSUMPTION: Successful candidates will have the opportunity to work on high-impact projects and contribute to Nestlé's global brands.
🌍 Location & Work Environment
Office Type: Nestlé's Nairobi office is a modern, collaborative workspace with a diverse and multicultural team.
Office Location(s): Nairobi, Kenya
Geographic Context:
- Nairobi is the capital and largest city of Kenya, with a vibrant business environment and a growing economy.
- The city offers a mix of urban and suburban living, with various neighborhoods catering to different lifestyles and preferences.
- Nairobi has a tropical savanna climate, with warm temperatures year-round and significant rainfall during the two rainy seasons.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 5:00 PM, with flexibility for the role's requirements.
ASSUMPTION: The work environment is dynamic, fast-paced, and multicultural, offering a unique opportunity to work on global brands in a diverse and inclusive setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with Nestlé's values
- Marketing acumen and strategic thinking
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the role and Nestlé's brand portfolio in your application materials
- Prepare examples of your marketing projects or campaigns to discuss during the interview
- Research Nestlé's company culture and values to show your fit with the organization
ATS Keywords: Brand Management, Marketing Strategy, Promotional Plans, Budget Monitoring, Competitor Intelligence, Stakeholder Liaison, Project Management, Marketing Software, Data Analysis, Consumer Research, FMCG, Pharmaceutical Industry
ASSUMPTION: Nestlé's recruitment process is thorough and comprehensive, designed to identify the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software and tools (e.g., Google Analytics, Social Media Management Platforms, CRM)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing software and tools is preferred, but not required, as Nestlé provides training and development opportunities.
👔 Cultural Fit Considerations
Company Values:
- Respect: for ourselves, for others, for diversity, and for the future
- Excellence: in our products, our people, and our performance
- Courage: to act boldly and innovate to meet the needs of our changing world
Work Style:
- Collaborative and team-oriented
- Agile and adaptable in a fast-paced environment
- Results-driven and focused on delivering impact
- Comfortable working in a multicultural and diverse team
Self-Assessment Questions:
- How do you demonstrate respect for diversity in your personal and professional life?
- Can you provide an example of a time when you acted courageously to drive innovation or change?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Successful candidates will embody Nestlé's values and demonstrate a strong cultural fit with the organization.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and resilience
- Managing multiple projects and stakeholders may present organizational and time management challenges
- Working in a multicultural team may require cultural sensitivity and adaptability
- Nairobi's traffic congestion and urban environment may present commuting challenges
ASSUMPTION: Nestlé's supportive work environment and professional development opportunities help employees overcome potential challenges and grow in their roles.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Junior Brand Manager: The Assistant Brand Manager role focuses on supporting the Brand Manager, while the Junior Brand Manager role involves more independent decision-making and responsibility.
- FMCG vs. Pharmaceutical Industry: Both industries offer opportunities for brand management, but the pharmaceutical industry may require additional scientific or medical knowledge.
- Career Path: Assistant Brand Manager → Junior Brand Manager → Brand Manager → Senior Brand Manager → Marketing Director
ASSUMPTION: The Assistant Brand Manager role is an entry-level position with clear career progression opportunities within Nestlé's marketing function.
📝 Sample Projects
- Developing and implementing a promotional plan for a new product launch
- Conducting market research and analyzing consumer data to inform brand strategy
- Collaborating with cross-functional teams to create and execute marketing campaigns
ASSUMPTION: Successful candidates will have relevant marketing projects or campaigns to discuss during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall brand strategy and marketing objectives?
- What opportunities are there for professional growth and development within the marketing function?
- How does Nestlé support work-life balance for its employees?
- What is the team structure and dynamic like within the marketing department?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your marketing projects or campaigns to discuss during the interview
- Research Nestlé's company culture and values to show your fit with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
