Assistant Digital Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Digital Marketing Manager

🔹 Company: Vita Green Health Product Company Limited

🔹 Location: Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative digital marketing strategies for Vita Green's beauty & personal care brands
• Mentoring a team to elevate digital marketing efforts across multiple online platforms
• Conducting market research to uncover target audiences, trends, and competitors
• Monitoring and analyzing key performance indicators (KPIs) to optimize campaign effectiveness
• Staying updated on industry trends and emerging technologies to bring innovation to digital marketing strategies

ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing, preferably within the beauty or personal care sector. The ideal candidate will be comfortable leading a team and driving data-driven creativity in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement captivating digital marketing strategies across multiple online platforms

✅ Conduct market research to uncover target audiences, market trends, and competitors

✅ Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business objectives

✅ Monitor and analyze key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and ROI

✅ Stay ahead of industry trends, emerging technologies, and best practices to bring innovation to digital marketing strategies

✅ Embrace the power of A/B testing and data analysis to optimize digital marketing campaigns

✅ Support the Senior Manager in guiding a team of digital marketing professionals and inspiring them to achieve exceptional results

✅ Keep stakeholders informed by tracking and reporting on digital marketing performance, and presenting findings and recommendations that drive success

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will be comfortable wearing multiple hats and adapting to a dynamic work environment.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: Over 7 years of experience in digital marketing, ideally within the beauty or personal care sector

Required Skills:

• Profound understanding of various digital marketing channels, platforms, and tools, including Meta/Google advertising platforms and SEO/SEM principles
• Proficiency in data analysis and reporting through the utilization of web analytics tools, such as Google Analytics, Shopify, Tableau, HubSpot
• Tech-savvy attitude with a firm grasp of social media platforms, content management systems, and the latest trends in marketing software
• Creative flair and keen eye for compelling content to craft engaging digital marketing materials
• Effective communication and collaboration skills within cross-functional teams
• Robust analytical skills and adept problem-solving capabilities
• Ability to thrive in a dynamic, fast-paced environment and manage multiple projects concurrently

Preferred Skills:

• Experience with specific marketing automation tools or CRM platforms
• Fluency in multiple languages

ASSUMPTION: Given the specific industry and role requirements, candidates with relevant experience in the beauty or personal care sector are strongly preferred. Familiarity with marketing automation tools and multiple languages can provide a competitive edge.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - HKD 800,000 per annum (Based on industry standards for a senior digital marketing role in Hong Kong with 7+ years of experience)

Benefits:

• Professional growth opportunities
• Flexible working schedule
• Casual wear every day
• Employee discounts on products
• And more!

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in Hong Kong with 7+ years of experience. Actual compensation may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Vita Green operates in the retail sector, specializing in health supplements, pharmaceuticals, consumer goods, FMCG, and personal care products. The company is a significant player in the global healthcare industry, with a strong presence in Asia and expanding reach in Europe and the USA.

Company Size: Vita Green has around 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: 1993, in Hong Kong

Company Description:

• Vita Green is a forward-thinking company dedicated to health and wellness, with a mission to enhance global public health through high-quality products
• The company operates three GMP-certified pharmaceutical factories and six international offices, showcasing a comprehensive global footprint
• Vita Green maintains a strong commitment to PICS/GMP standards, ensuring the quality, safety, and efficacy of its products

Company Specialties:

• Health Supplements
• Pharmaceutical
• Consumer Goods
• FMCG
• Retail
• Personal Care
• Food & Beverages
• Manufacturing

Company Website: www.vitagreen.com

ASSUMPTION: Vita Green's extensive experience and global presence provide a stable and supportive work environment for employees. The company's commitment to quality and innovation makes it an attractive choice for professionals seeking to grow within the healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals seeking to advance their careers in a senior-level position with team leadership responsibilities.

Reporting Structure: The Assistant Digital Marketing Manager reports directly to the Senior Manager, Digital Marketing.

Work Arrangement: This role is on-site, with the primary office located in Tai Po District, Hong Kong. However, Vita Green offers flexible working schedules to promote work-life harmony.

Growth Opportunities:

• Progression to a Senior Digital Marketing Manager or similar leadership role within the marketing department
• Expansion into regional or global marketing roles as Vita Green continues to grow internationally
• Cross-functional collaboration opportunities with other departments, such as sales, product development, or customer service

ASSUMPTION: Given Vita Green's growth trajectory and international presence, there are ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Vita Green's primary office in Hong Kong is a modern, professional workspace with a casual dress code.

Office Location(s): 18 Dai Hei St, Vita Green Tower, Tai Po District, HK; 30 Canton Road, Silvercord Tower 1, Hong Kong, HK

Geographic Context:

• Hong Kong is a vibrant, multicultural city with a strong business environment and extensive infrastructure
• The Tai Po District offers a mix of urban and suburban living, with easy access to public transportation and amenities
• Hong Kong's strategic location in Asia makes it an ideal base for regional and international business operations

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, Vita Green offers flexible working schedules to accommodate employees' needs.

ASSUMPTION: Vita Green's Hong Kong offices provide a modern and collaborative work environment, with ample opportunities for professional growth and development. The company's flexible work arrangements cater to employees' needs, promoting work-life harmony.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the senior management team
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Team leadership and mentoring skills
• Data analysis and problem-solving capabilities
• Cultural fit and alignment with Vita Green's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to, focusing on results and data-driven insights
• Research Vita Green's products, mission, and values to demonstrate your enthusiasm for the role and alignment with the company's goals

ATS Keywords: Digital Marketing, Marketing Strategy, Campaign Creation, KPI Tracking, A/B Testing, Team Leadership, Data Analysis, SEO, SEM, Social Media, Web Analytics, Market Research, Beauty & Personal Care

ASSUMPTION: Vita Green's recruitment process is designed to assess candidates' technical skills, leadership potential, and cultural fit. Applicants should be prepared to discuss their marketing expertise, team leadership experience, and alignment with Vita Green's mission and values.

🛠️ Tools & Technologies

• Meta advertising platforms (Facebook, Instagram, etc.)
• Google advertising platforms (Google Ads, Google Analytics, etc.)
• SEO and SEM tools (SEMrush, Ahrefs, etc.)
• Web analytics tools (Google Analytics, Tableau, etc.)
• Marketing automation tools (HubSpot, Marketo, etc.)
• Content management systems (WordPress, etc.)

ASSUMPTION: Vita Green uses industry-standard digital marketing tools and platforms. Candidates should be familiar with these tools and demonstrate proficiency in their use.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Integrity
• Collaboration

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Creative and strategic in approach

Self-Assessment Questions:

• How do you stay updated on the latest digital marketing trends and technologies?
• Can you provide an example of a time when you led a team to achieve exceptional results in a digital marketing campaign?
• How do you approach A/B testing and data analysis to optimize digital marketing campaigns?

ASSUMPTION: Vita Green values innovation, quality, and customer focus. Candidates should demonstrate a strong alignment with these values and be prepared to discuss their approach to data-driven marketing, team leadership, and adaptability in a dynamic work environment.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Keeping up with the latest digital marketing trends and technologies
• Balancing multiple projects and priorities
• Adapting to a multicultural work environment

ASSUMPTION: Vita Green's fast-paced environment and multicultural work setting may present challenges for some candidates. However, the company's commitment to professional development and growth opportunities helps employees overcome these obstacles.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on Vita Green's beauty & personal care brands, requiring industry-specific knowledge and experience
• Vita Green's global presence and commitment to quality set it apart from other retail companies in the region
• This role offers opportunities for career advancement within Vita Green's marketing department or across other departments as the company continues to grow internationally

ASSUMPTION: Vita Green's unique focus on health and wellness, combined with its global presence and commitment to quality, makes it an attractive choice for digital marketing professionals seeking to advance their careers in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for Vita Green's flagship beauty brand, Dr. Choice
• Conducting market research to identify target audiences and trends in the personal care sector, and using these insights to inform digital marketing campaigns
• Optimizing Vita Green's website and e-commerce platforms to improve user experience and drive conversions

ASSUMPTION: Vita Green's diverse product portfolio and global presence provide ample opportunities for digital marketing professionals to work on engaging and impactful projects that drive business growth and enhance the company's reputation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does Vita Green support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Vita Green measure the success of its digital marketing campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Vita Green values open communication and transparency. Candidates should feel comfortable asking questions about the company's culture, team dynamics, and growth opportunities during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, using the ATS keywords provided
• Prepare examples of successful digital marketing campaigns you've led or contributed to, focusing on results and data-driven insights
• Follow up with Vita Green's HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.