π Core Information
π Core Information
πΉ Job Title: Assistant Director, Marketing
πΉ Company: Melco Resorts & Entertainment
πΉ Location: City of Dreams Macau
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 10, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
π Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to drive revenue and enhance brand positioning across the resortβs F&B outlets.
- Overseeing promotional campaigns, activation events, and partnerships to maximize profitability and customer engagement.
- Leading a team of marketing professionals and collaborating with cross-functional teams to align marketing with business goals.
- Managing budgets and tracking ROI for all F&B marketing initiatives.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of F&B trends and luxury hospitality marketing.
π Key Responsibilities
π Key Responsibilities
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Developing and implementing 360-degree marketing strategies for all F&B outlets.
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Enhancing brand positioning through creative storytelling, menu promotions, and chef collaborations.
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Conducting competitor research and analysis to identify trends and opportunities.
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Designing and executing high-impact campaigns to drive foot traffic and increase average spend.
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Managing a team of marketing professionals and agencies to ensure cohesive execution.
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Working closely with F&B operations, culinary, and sales teams to align marketing with business goals.
ASSUMPTION: This role involves a high level of coordination, stakeholder management, and strategic decision-making.
π― Required Qualifications
π― Required Qualifications
Education: Relevant tertiary qualifications in a related area (e.g., Bachelor of Marketing, Communications, Business, or International Studies).
Experience: At least 10 years of solid marketing management and leadership experience, with 7+ years in F&B marketing, preferably in luxury hotels, integrated resorts, or multi-outlet restaurant groups.
Required Skills:
- Strong understanding of F&B trends, mixology, and culinary branding.
- Excellent communication skills with the confidence and professionalism to deal with people on all levels, including senior management.
- Strong negotiation skills and the ability to translate concepts into business opportunities.
- Ability to manage, mentor, and develop a large team by motivating others to achieve business objectives and common goals.
- Ability to manage the full marketing mix, including marketing services, branding, and promotional partnerships.
Preferred Skills:
- MBA studies.
- Strong Mandarin written and verbal skills.
ASSUMPTION: Candidates should have a proven track record of driving revenue growth through innovative marketing strategies and establishing external partnerships.
π° Compensation & Benefits
π° Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Macau, the estimated salary range is HKD 800,000 - 1,200,000 per annum (approximately USD 102,000 - 153,000).
Benefits:
- Competitive benefits package.
- Opportunities for career growth within the Melco Resorts & Entertainment group.
- Working in a dynamic and multicultural environment.
Working Hours: Full-time position with standard working hours, including weekends and public holidays as required.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Applicant Insights
π Company Context
π Company Context
Industry: Hospitality, focusing on integrated resorts and entertainment.
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: Melco Resorts & Entertainment was established in 2004, with a rich history in the Asian gaming and hospitality industry.
Company Description:
- Melco Resorts & Entertainment is a developer, owner, and operator of casino gaming and entertainment casino resort facilities in Asia.
- The company operates several luxury integrated resorts, including City of Dreams Macau, Altira Macau, and City of Dreams Manila.
- Melco Resorts & Entertainment is committed to delivering world-class entertainment experiences and creating memorable moments for its guests.
Company Specialties:
- Gaming and entertainment.
- Hospitality and hotels.
- Food & Beverage.
- Retail and conferences.
Company Website: http://www.melco-resorts.com
ASSUMPTION: Working for Melco Resorts & Entertainment offers a dynamic and multicultural environment, with opportunities for career growth and development.
π Role Analysis
π Role Analysis
Career Level: Senior management, with the opportunity to lead a team and drive strategic initiatives.
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and is responsible for managing a team of marketing professionals.
Work Arrangement: On-site, with the opportunity to work from the City of Dreams Macau location.
Growth Opportunities:
- Progression to a vice president or director-level role within the marketing department.
- Expansion into other Melco Resorts & Entertainment properties, both in Macau and internationally.
- Diversification into related fields, such as public relations, digital marketing, or brand management.
ASSUMPTION: This role offers a clear path for career progression and the opportunity to work in a dynamic and fast-paced environment.
π Location & Work Environment
π Location & Work Environment
Office Type: Luxury integrated resort, offering a vibrant and dynamic work environment.
Office Location(s): City of Dreams Macau, with the opportunity to travel to other Melco Resorts & Entertainment properties as needed.
Geographic Context:
- Macau is a Special Administrative Region (SAR) of China, located across the Pearl River Delta from Hong Kong.
- The City of Dreams Macau resort is situated in the Cotai Strip, a major entertainment and leisure hub.
- Macau offers a multicultural environment, with a blend of Chinese and Portuguese influences.
Work Schedule: Full-time, with the opportunity for flexible working arrangements, such as working from home or adjusting hours to accommodate personal needs.
ASSUMPTION: Working in Macau offers a unique cultural experience, with the opportunity to live and work in a vibrant and dynamic environment.
πΌ Interview & Application Insights
πΌ Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and other senior team members.
- Final interview with the Senior Vice President of Marketing.
Key Assessment Areas:
- Marketing strategy and planning.
- Leadership and team management skills.
- Understanding of F&B trends and luxury hospitality marketing.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in F&B marketing.
- Prepare examples of successful marketing campaigns or initiatives you have led in the past.
- Demonstrate your understanding of the Melco Resorts & Entertainment brand and the City of Dreams Macau property.
ATS Keywords: Marketing Management, F&B Marketing, Brand Development, Revenue Growth, Promotions, Partnership Development, Team Leadership, Budget Management, Negotiation Skills, Culinary Branding, Communication Skills, Attention to Detail, Time Management, Project Management, Computer Literacy, Beverage Marketing
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic thinking, leadership skills, and understanding of the luxury hospitality industry.
π οΈ Tools & Technologies
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Customer Relationship Management (CRM) software, such as Salesforce or Zoho CRM.
- Marketing automation tools, such as Marketo or HubSpot.
- Social media management platforms, such as Hootsuite or Buffer.
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
π Cultural Fit Considerations
π Cultural Fit Considerations
Company Values:
- Integrity.
- Innovation.
- Excellence.
- Teamwork.
- Responsibility.
Work Style:
- Dynamic and fast-paced.
- Collaborative and team-oriented.
- Results-driven and focused on delivering exceptional guest experiences.
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic work environment?
- Are you able to work effectively as part of a team and collaborate with cross-functional stakeholders?
- Do you have a proven track record of driving revenue growth through innovative marketing strategies?
ASSUMPTION: Candidates who are adaptable, results-driven, and able to work effectively in a team-oriented environment are likely to be a good fit for this role.
β οΈ Potential Challenges
β οΈ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role requires a high level of coordination and stakeholder management, which may be challenging for candidates who are not comfortable working in a matrix organization.
- The competitive nature of the luxury hospitality industry may present challenges in driving revenue growth and maintaining market share.
- The need to travel and work on-site at the City of Dreams Macau property may be challenging for candidates who prefer a remote or hybrid work arrangement.
ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating this role, as the potential challenges may impact their ability to succeed in the position.
π Similar Roles Comparison
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Director role in a luxury hospitality setting, but with a specific focus on F&B marketing.
- Compared to other marketing roles in the hospitality industry, this position offers a unique opportunity to work in a dynamic and multicultural environment.
- Career progression in this role may involve expanding into related fields, such as public relations, digital marketing, or brand management.
ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth and development within the Melco Resorts & Entertainment group when evaluating this role.
π Sample Projects
π Sample Projects
- Developing and executing a marketing campaign to launch a new F&B concept within the City of Dreams Macau resort.
- Conducting market research to identify trends and opportunities in the luxury hospitality industry and incorporating the findings into the resort's marketing strategy.
- Managing a team of marketing professionals to execute a large-scale event or promotion, such as a New Year's Eve celebration or a special dining event.
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of initiatives they may be responsible for in this role, but the specific projects may vary depending on the resort's needs and the candidate's areas of expertise.
β Key Questions to Ask During Interview
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the City of Dreams Macau resort?
- What opportunities are there for career growth and development within the Melco Resorts & Entertainment group?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and values.
π Next Steps for Applicants
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://melcoresorts.wd3.myworkdayjobs.com/career_int/job/City-of-Dreams-Macau/Assistant-Director--Marketing_REQ12889
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in F&B marketing.
- Prepare examples of successful marketing campaigns or initiatives you have led in the past.
- Demonstrate your understanding of the Melco Resorts & Entertainment brand and the City of Dreams Macau property.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.