Assistant Director of Digital Marketing

📌 Core Information

🔹 Job Title: Assistant Director of Digital Marketing

🔹 Company: AccorHotel

🔹 Location: Doha, Ad Dawḩah, Qatar

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing digital strategy for Raffles & Fairmont Doha
• Driving online visibility, brand awareness, and revenue through digital initiatives
• Collaborating with brand, sales, PR, and revenue teams
• Overseeing performance marketing, content strategy, social media, CRM, SEO/SEM, and website optimization

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and tools.

📋 Key Responsibilities

✅ Develop and implement a comprehensive digital marketing strategy to support business goals

✅ Oversee all digital campaigns across performance channels, ensuring ROI and KPIs are met

✅ Lead website optimization efforts for both Raffles and Fairmont Doha pages, focusing on UX, content, and SEO performance

✅ Supervise the content calendar and manage social media presence across platforms, aligning tone with each brand’s identity

✅ Guide photo, video, and editorial content production to ensure alignment with luxury brand standards and digital storytelling best practices

✅ Work closely with Accor’s CRM team to execute personalized email campaigns and drive loyalty engagement through ALL – Accor Live Limitless

✅ Collaborate with the Revenue and E-commerce teams to optimize rate visibility, packages, and conversion across direct and third-party channels

✅ Analyze booking data and online performance to inform future strategies and tactical campaigns

✅ Track and report on all digital KPIs, using data insights to adjust campaigns and improve performance continuously

✅ Lead and mentor the Digital Marketing Executive and external agency partners

✅ Act as a digital advisor to F&B, Spa, and Events departments to support campaigns and activations

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field; Master’s degree a plus

Experience: Minimum of 5 years’ experience in digital marketing, preferably in luxury hospitality or lifestyle brands

Required Skills:

• Strong knowledge of performance marketing, SEO/SEM, web analytics tools (Google Analytics, Adobe, etc.), and CMS systems
• Experience with CRM platforms and luxury brand social media management
• Excellent communication, analytical, and project management skills
• Creative eye with a results-driven mindset
• Experience managing teams and working in fast-paced, high-profile environments

Preferred Skills:

• Experience with Accor tools and platforms
• Fluency in Arabic

ASSUMPTION: Candidates with experience in luxury hospitality or lifestyle brands may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Manager role in Doha, Qatar is QAR 25,000 - 40,000 per month (USD 6,840 - 10,940). This role may offer a higher salary range due to its seniority and the specific industry experience required.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for career growth and development within Accor
• Employee discounts on hotel stays and food & beverage

Working Hours: Full-time position, typically working 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 100 countries. The company operates in the competitive hospitality industry, offering a wide range of hotel brands and services to cater to different market segments.

Company Size: Accor has over 96,000 employees worldwide, making it a large organization with significant resources and opportunities for career growth.

Founded: Accor was founded in 1967 and has since grown to become one of the world's leading hospitality companies.

Company Description:

• Accor is a world-leading travel & lifestyle group with over 5,600 properties across 110 countries
• The company offers a diverse portfolio of brands, ranging from luxury to economy, catering to various market segments
• Accor is committed to sustainable development and responsible business practices

Company Specialties:

• Hotel operations and management
• Food & beverage services
• Loyalty programs and customer engagement
• Digital innovation and technology

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's size and global presence provide applicants with opportunities to work on diverse projects and advance their careers within the organization.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing.

Reporting Structure: The Assistant Director of Digital Marketing will report directly to the Director of Marketing and work closely with various departments, including Brand, Sales, PR, Revenue, F&B, Spa, and Events.

Work Arrangement: This is an on-site position, requiring the incumbent to work from Accor's offices in Doha, Qatar.

Growth Opportunities:

• Progression to a Director-level role within Accor's marketing department
• Expanding responsibilities to include additional properties or regions
• Transitioning to a strategic or leadership role within Accor's global marketing organization

ASSUMPTION: Given Accor's size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Accor's offices in Doha, Qatar are modern and professional, reflecting the company's commitment to excellence and innovation.

Office Location(s): Accor's offices are located in the West Bay area of Doha, offering easy access to public transportation and amenities.

Geographic Context:

• Doha is the capital and most populous city of Qatar, with a population of over 1.5 million
• The city is known for its modern architecture, cultural attractions, and vibrant arts scene
• Doha offers a high standard of living, with excellent healthcare, education, and infrastructure

Work Schedule: The work schedule for this role is Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: Doha offers a multicultural and dynamic work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Marketing Director and relevant department heads
• Final interview with the General Manager or a member of Accor's senior leadership team

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and team management skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Accor's business and the luxury hospitality industry
• Prepare examples of your digital marketing achievements and how you've driven results in previous roles

ATS Keywords: Digital Marketing, Performance Marketing, SEO, SEM, Web Analytics, CRM, Social Media Management, Content Strategy, Email Marketing, E-Commerce, Luxury Branding, Hospitality, Qatar, Doha

ASSUMPTION: Accor's recruitment process is competitive, and candidates should be prepared to demonstrate their expertise and fit for the role through multiple interview rounds.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• CRM platforms (e.g., Salesforce, Zoho CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO and SEM tools (e.g., SEMrush, Google Ads)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change
• Culturally sensitive and respectful of diversity

Self-Assessment Questions:

• How do you embody Accor's values in your daily work?
• Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
• How do you stay up-to-date with digital marketing trends and best practices in the luxury hospitality industry?

ASSUMPTION: Accor places a strong emphasis on cultural fit and values-driven behavior in its hiring process.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Adapting to cultural differences and working with diverse teams
• Keeping up with the latest digital marketing trends and technologies
• Balancing the need for creativity and innovation with adherence to Accor's brand guidelines

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on luxury hospitality brands and requires a deep understanding of the luxury market
• This role offers the opportunity to work on high-profile campaigns and initiatives for iconic luxury brands
• Career progression in this role may lead to senior leadership positions within Accor's global marketing organization

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions in the hospitality industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive bookings and brand engagement for the reopening of a luxury hotel
• Managing a team to create and implement a social media campaign celebrating a hotel's anniversary, featuring user-generated content and influencer partnerships
• Analyzing website performance data to identify areas for improvement and implementing optimization strategies to increase conversions

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Assistant Director of Digital Marketing may be involved in.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing strategy for Raffles and Fairmont Doha, and how this role will contribute to its evolution?
• How does Accor support the professional development and growth of its marketing team members?
• Can you provide an example of a successful digital marketing campaign implemented by Accor, and what made it effective?
• How does Accor balance the need for consistency across its luxury brands with the desire to tailor marketing efforts to local markets?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing efforts at Accor, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your digital marketing achievements and how you've driven results in previous roles
• Follow up with Accor's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.