📌 Core Information
🔹 Job Title: Assistant Director of Marketing
🔹 Company: Carver Road Hospitality
🔹 Location: Flanker SLC - Salt Lake City, UT
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing strategy execution across multiple markets and brands
- Managing marketing calendars, content schedules, and activation timelines
- Collaborating with executive teams, operations, and ownership groups
- Staying ahead of local and national market trends in hospitality
- Driving top-line revenue growth through innovative marketing strategies
ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Support the execution of marketing strategies and plans across assigned markets and brands
✅ Collaborate directly with the VP of Marketing and VP of Entertainment for approvals, feedback, and direction
✅ Manage and maintain marketing calendars, content schedules, and activation timelines
✅ Assist with the rollout of brand campaigns, major announcements, new openings, and property initiatives
✅ Stay ahead of local and national market trends in hospitality, food & beverage, nightlife, and entertainment
✅ Work with PR teams on messaging, press releases, and storytelling
✅ Lead the coordination of social media content, digital campaigns, and photo/video asset management
✅ Manage Marketing Team in the dedicated market assigned too and representing
✅ Assist with ideation and execution of marketing stunts, partnerships, influencer programs, and brand collaborations
✅ Manage and monitor assigned marketing budgets, vendor relationships, and invoice tracking
✅ Oversee digital platforms ensuring all content, events, and assets are accurate and updated
✅ Review and negotiate media agreements with direction from leadership
✅ Participate in weekly marketing team meetings across all markets
✅ Continuously ideating with the Marketing & Operations Teams and finding means of driving top line revenue year over year
✅ Lead programs and create systems within the marketing space where opportunities arise and ensuring checks and balances in place
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree preferred in Marketing, Communications, or related field
Experience: 5-7 years of marketing experience in hospitality, entertainment, or lifestyle brands
Required Skills:
- Strong organizational skills with the ability to manage multiple projects across multiple markets
- Skilled in digital marketing, social media, content creation, and brand storytelling
- Experience working with executive teams, operations, and ownership groups
- Familiarity with marketing budgets, media buying, and ROI tracking
- Strong copywriting, presentation, and communication skills
- Proficient in MS Office Suite; Canva, Adobe Suite a plus
- Proficient in F&B reservation platforms (SevenRooms, OpenTable, Resy)
- Proficient in major social platforms (Meta, TikTok, X, Pinterest, Snapchat, LinkedIn)
- A proactive problem solver with the ability to pivot quickly
Preferred Skills:
- Prior Hospitality & Marketing role a plus
ASSUMPTION: Candidates with a proven track record in hospitality marketing and a strong understanding of the industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $125,000 (based on experience and market)
Benefits:
- Health, Dental, Vision, Paid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a marketing role of this level and experience requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Carver Road Hospitality specializes in creating elevated dining, day-life, and nightlife experiences
- The company operates acclaimed venues such as Carversteak, Flanker, and Casa Playa in Las Vegas, Seamark Seafood + Cocktails in Boston, and Rosevale Kitchen & Cocktail Room + Starchild Rooftop in New York City
- Carver Road Hospitality is committed to fostering growth and creating opportunities for hospitality professionals
Company Specialties:
- Pools and Financial Acumen
Company Website: https://linktr.ee/carverroadhospitality
ASSUMPTION: Carver Road Hospitality's focus on creating exceptional experiences and fostering growth makes it an attractive place for hospitality professionals to build their careers.
📊 Role Analysis
Career Level: Management
Reporting Structure: The Assistant Director of Marketing reports directly to the Vice President of Marketing and Vice President of Entertainment & Programming
Work Arrangement: On-site, with the possibility of working across multiple markets
Growth Opportunities:
- Potential to grow within the marketing department or across other departments within the company
- Opportunities to work on high-profile projects and events
- Chance to collaborate with and learn from industry experts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile projects and collaborate with industry experts.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of working across multiple markets
Office Location(s): Las Vegas, NV; Salt Lake City, UT; Boston, MA; New York City, NY
Geographic Context:
- Las Vegas, NV: Known for its vibrant nightlife, entertainment, and hospitality industry
- Salt Lake City, UT: A growing market with a strong economy and emerging hospitality scene
- Boston, MA: A historic city with a thriving food and beverage industry
- New York City, NY: The global hub for hospitality, entertainment, and culture
Work Schedule: Full-time (40 hours per week), with the possibility of working flexible hours to accommodate events and projects
ASSUMPTION: The on-site work arrangement and the possibility of working across multiple markets offer flexibility and opportunities for candidates to gain experience in diverse environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the hospitality industry and Carver Road Hospitality's unique offerings
- Prepare examples of successful marketing campaigns or projects you've led
- Be ready to discuss your familiarity with marketing budgets, media buying, and ROI tracking
ATS Keywords: Marketing strategy, project management, digital marketing, social media, content creation, brand storytelling, marketing budgets, media buying, ROI tracking, hospitality industry, Carver Road Hospitality
ASSUMPTION: Carver Road Hospitality's hiring process is designed to assess candidates' marketing expertise, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- MS Office Suite
- Canva
- Adobe Suite
- F&B reservation platforms (SevenRooms, OpenTable, Resy)
- Major social platforms (Meta, TikTok, X, Pinterest, Snapchat, LinkedIn)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Exceptional service
- Collaboration and teamwork
- Adaptability and continuous learning
Work Style:
- Fast-paced and dynamic
- Results-driven and data-informed
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you results-driven and data-informed in your decision-making?
- Do you have strong communication and presentation skills?
- Are you comfortable working with executive teams, operations, and ownership groups?
- Do you have a proven track record in hospitality marketing?
ASSUMPTION: Carver Road Hospitality values candidates who are adaptable, results-driven, and strong communicators, with a proven track record in hospitality marketing.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to change and pivoting quickly
- Meeting tight deadlines and maintaining high standards
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- Assistant Director of Marketing vs. Marketing Manager: The Assistant Director role focuses more on supporting the execution of marketing strategies, while the Marketing Manager role may involve more strategic planning and leadership
- Hospitality Marketing vs. Corporate Marketing: Hospitality marketing requires a strong understanding of the industry, consumer behavior, and event planning, while corporate marketing may focus more on brand management and communication
- Career Path: The Assistant Director of Marketing role can lead to career advancement in marketing, operations, or general management within the hospitality industry
ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates determine if this role is the right fit for their long-term goals.
📝 Sample Projects
- Launching a new restaurant or lounge concept, including branding, marketing strategy, and grand opening event planning
- Managing a social media campaign for a high-profile event or celebrity appearance
- Collaborating with the PR team to secure media coverage for a new venue or major announcement
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with the operations and ownership teams, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Carver Road Hospitality support the growth and development of its marketing team members?
- What are the most exciting upcoming projects or initiatives for the marketing department?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and allows you to better understand the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Be ready to discuss your familiarity with marketing budgets, media buying, and ROI tracking
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
