📌 Core Information
🔹 Job Title: Assistant Director of Marketing
🔹 Company: Carver Road Hospitality
🔹 Location: Open - Las Vegas, Salt Lake City, Boston, or New York City
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving top-line revenue growth across markets
- Supporting marketing strategy execution
- Managing content calendars and activations
- Collaborating with cross-functional teams
- Staying ahead of market trends in hospitality, food & beverage, nightlife, and entertainment
ASSUMPTION: This role requires a proactive, organized individual with a strong background in hospitality marketing and a passion for driving growth and innovation.
📋 Key Responsibilities
✅ Support the execution of marketing strategies and plans across assigned markets and brands
✅ Collaborate directly with the VP of Marketing and VP of Entertainment for approvals, feedback, and direction
✅ Manage and maintain marketing calendars, content schedules, and activation timelines
✅ Assist with the rollout of brand campaigns, major announcements, new openings, and property initiatives
✅ Stay ahead of local and national market trends in hospitality, food & beverage, nightlife, and entertainment
✅ Work with PR teams on messaging, press releases, and storytelling
✅ Lead the coordination of social media content, digital campaigns, and photo/video asset management
✅ Manage Marketing Team in the dedicated market assigned to and representing
✅ Assist with ideation and execution of marketing stunts, partnerships, influencer programs, and brand collaborations
✅ Manage and monitor assigned marketing budgets, vendor relationships, and invoice tracking
✅ Oversee digital platforms ensuring all content, events, and assets are accurate and updated
✅ Review and negotiate media agreements with direction from leadership
✅ Participate in weekly marketing team meetings across all markets
✅ Continuously ideate with the Marketing & Operations Teams to drive top-line revenue year over year
✅ Lead programs and create systems within the marketing space where opportunities arise, ensuring checks and balances are in place
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects across multiple markets.
🎯 Required Qualifications
Education: Bachelor's degree preferred in Marketing, Communications, or related field
Experience: 5-7 years of marketing experience in hospitality, entertainment, or lifestyle brands
Required Skills:
- Proven track record in marketing, brand positioning, and digital marketing
- Strong organizational skills and ability to manage multiple projects
- Excellent communication and presentation skills
- Familiarity with marketing budgets, media buying, and ROI tracking
- Proficient in MS Office Suite; Canva, Adobe Suite a plus
- Proficient in F&B reservation platforms (SevenRooms, OpenTable, Resy)
- Proficient in major social platforms (Meta, TikTok, X, Pinterest, Snapchat, LinkedIn)
- Proactive problem solver with the ability to pivot quickly
Preferred Skills:
- Prior hospitality and marketing role experience
- Fluency in additional languages
ASSUMPTION: Candidates with prior hospitality marketing experience and a strong portfolio will be given preference.
💰 Compensation & Benefits
Salary Range: $85,000 - $125,000 (based on experience and market)
Benefits:
- Health, Dental, Vision, Paid Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the hospitality industry. Actual compensation may vary based on experience and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 51-200 employees (mid-size company)
Founded: 2020 (relatively new company)
Company Description:
- Carver Road Hospitality specializes in creating elevated dining, day-life, and nightlife experiences
- The company operates award-winning venues across Las Vegas, New York City, Boston, and Salt Lake City
- Carver Road Hospitality is known for delivering innovative concepts and exceptional service
- The company is committed to fostering growth and creating opportunities for hospitality professionals
Company Specialties:
- Pools and Financial Acumen
Company Website: https://linktr.ee/carverroadhospitality
ASSUMPTION: Carver Road Hospitality is a growing company with a strong focus on innovation and exceptional service. This role offers opportunities for growth and career development within the hospitality industry.
📊 Role Analysis
Career Level: Management
Reporting Structure: The Assistant Director of Marketing reports directly to the Vice President of Marketing and collaborates closely with the Vice President of Entertainment & Programming and local operating teams
Work Arrangement: On-site (with potential for hybrid or remote work in the future)
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work across multiple markets and concepts
- Chance to gain experience in a fast-paced, growing hospitality company
ASSUMPTION: This role offers strong growth potential for the right candidate with a passion for hospitality marketing and a drive to succeed.
🌍 Location & Work Environment
Office Type: Upscale, modern office environments in Las Vegas, New York City, Boston, and Salt Lake City
Office Location(s): Las Vegas, NV 89158, US; Miami, Florida 33139, US
Geographic Context:
- Las Vegas, NV: A major entertainment hub with a diverse range of dining, nightlife, and hospitality options
- New York City, NY: A global city with a vibrant dining and entertainment scene
- Boston, MA: A historic city with a thriving food and beverage industry
- Salt Lake City, UT: A growing city with a diverse economy and a strong dining scene
Work Schedule: Full-time (40 hours per week) with potential for flexible scheduling based on market needs
ASSUMPTION: The work environment is fast-paced, dynamic, and focused on delivering exceptional experiences for guests, partners, and communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand strategy knowledge
- Digital marketing and social media proficiency
- Project management and organizational skills
- Communication and presentation skills
- Problem-solving abilities and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Carver Road Hospitality's venues and marketing strategies to demonstrate your understanding of the company
- Be prepared to discuss your familiarity with the hospitality industry and local market trends
ATS Keywords: Marketing, Brand Positioning, Digital Marketing, Social Media, Content Creation, Project Management, Marketing Strategy, Hospitality Industry, Market Trends, Brand Collaboration, Influencer Programs
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and passion for the hospitality industry during the interview process.
🛠️ Tools & Technologies
- MS Office Suite
- Canva
- Adobe Suite
- F&B reservation platforms (SevenRooms, OpenTable, Resy)
- Major social platforms (Meta, TikTok, X, Pinterest, Snapchat, LinkedIn)
ASSUMPTION: Proficiency in these tools is required for the role, and candidates should be prepared to discuss their experience with each platform during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Exceptional service
- Collaboration and teamwork
- Passion for hospitality
Work Style:
- Fast-paced and dynamic
- Focused on delivering exceptional experiences
- Collaborative and team-oriented
- Adaptable and proactive
Self-Assessment Questions:
- How do you stay ahead of local and national market trends in hospitality, food & beverage, nightlife, and entertainment?
- Can you provide an example of a successful marketing campaign or project you've led, and how you adapted to changes or challenges?
- How do you balance managing multiple projects and priorities across multiple markets?
ASSUMPTION: Applicants should reflect on their personal work style and cultural fit with Carver Road Hospitality's values and work environment before applying.
⚠️ Potential Challenges
- Managing multiple projects and priorities across multiple markets can be demanding
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Balancing marketing strategy execution with day-to-day tasks can be challenging
- Collaborating with various teams and stakeholders may require strong communication and project management skills
ASSUMPTION: Applicants should be prepared to discuss how they overcome challenges and maintain a strong work-life balance in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing positions in the hospitality industry due to its focus on driving top-line revenue growth across multiple markets and brands
- Carver Road Hospitality's portfolio spans multiple major markets, offering unique growth and career development opportunities
- This role requires a higher level of strategic thinking and project management skills compared to entry-level marketing positions
ASSUMPTION: Applicants should research similar marketing roles in the hospitality industry to understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a marketing strategy for a new venue opening in a major market
- Managing a rebranding campaign for an existing concept to refresh its image and appeal to a new target audience
- Coordinating a large-scale event or promotion to drive revenue and increase brand awareness
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Carver Road Hospitality support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Carver Road Hospitality measure the success of its marketing campaigns and initiatives?
- What opportunities are there for collaboration with other departments, such as operations or entertainment programming?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role's responsibilities, the company's culture, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Carver Road Hospitality's venues and marketing strategies to demonstrate your understanding of the company
- Be prepared to discuss your familiarity with the hospitality industry and local market trends
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
