📌 Core Information
🔹 Job Title: Assistant Director of Marketing and Promotions
🔹 Company: Davidson College
🔹 Location: Davidson, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Higher Education, Athletics
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving game attendance and enhancing game experience through marketing and promotional strategies
- Collaborating on revenue strategies and group ticket sales
- Managing marketing office functions and event management operations
- Ensuring compliance with NCAA, Conference, and College rules and regulations
ASSUMPTION: This role requires a balance of creative and operational skills, with a focus on driving attendance and revenue for Davidson College's 21 varsity sports.
📋 Key Responsibilities
✅ Create and execute marketing plans for specified sports to drive game attendance and enhance the game experience
✅ Collaborate in devising, planning, and executing strategies to increase revenue, including special events, group ticket sales, and corporate partnerships
✅ Manage marketing office functions, including promotional efforts, attendance generation, sponsorship implementation, and fan experience initiatives for all 21 varsity sports
✅ Assist in overall event management for the Athletic Department, serving as Game Administrator for specified events and assisting in scheduling and training of game workers
✅ Other duties as assigned, including updating the athletics website and ensuring compliance with relevant rules and regulations
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and operational management, with a focus on driving attendance and revenue for Davidson College's athletics department.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: At least one year of relevant work experience performing marketing duties in a collegiate athletics environment
Required Skills:
- Proficiency in Microsoft Office software
- Graphic Design Experience
- Valid driver's license
Preferred Skills:
- Degree in marketing or sports promotion
ASSUMPTION: While a degree in marketing or sports promotion is preferred, the required skills and experience make this role accessible to candidates from various backgrounds.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level marketing roles in higher education)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer contribution
- Tuition remission for employees and dependents
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, with occasional evenings and weekends required for events
ASSUMPTION: Salary range is estimated based on industry standards for entry-level marketing roles in higher education. Benefits are typical for a college or university setting.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, Athletics
Company Size: 11-50 employees (Small to mid-sized college department)
Founded: Davidson College was founded in 1837, with the College Crisis Initiative (C2i) established more recently
Company Description:
- Davidson College is a highly selective, independent liberal arts college located in Davidson, North Carolina
- The College Crisis Initiative (C2i) is an initiative of Davidson College that tracks higher education innovation during times of crisis
- C2i focuses on collecting data on college and university responses to crisis situations to help researchers, policymakers, students, and their families
Company Specialties:
- Higher education innovation and crisis response tracking
- Collegiate athletics marketing and promotions
Company Website: collegecrisis.org
ASSUMPTION: Davidson College and the College Crisis Initiative (C2i) are distinct entities, with this role focused on the athletics department of Davidson College.
📊 Role Analysis
Career Level: Entry-level to mid-level (0-2 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing and Promotions for Davidson College's Athletics Department
Work Arrangement: On-site, with occasional remote work possible for certain tasks
Growth Opportunities:
- Potential advancement to Director of Marketing and Promotions role
- Expansion of responsibilities based on performance and department needs
- Opportunities to work on special projects and events
ASSUMPTION: This role offers opportunities for growth and advancement within the athletics department, with potential for increased responsibilities and leadership opportunities.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Davidson, North Carolina
Geographic Context:
- Davidson is a small city located north of Charlotte, North Carolina
- The college is located in the heart of Davidson, with easy access to nearby cities and attractions
- The area offers a mix of urban and rural environments, with a strong sense of community
Work Schedule: Full-time, with occasional evenings and weekends required for events
ASSUMPTION: The work environment is collaborative and team-oriented, with a focus on driving attendance and revenue for Davidson College's athletics department.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-campus interview with the hiring manager and other department members
- Final interview with the Director of Athletics
Key Assessment Areas:
- Creativity and strategic thinking in marketing and promotions
- Operational skills and attention to detail in event management
- Collaboration and communication skills
- Knowledge of NCAA, Conference, and College rules and regulations
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of collegiate athletics and marketing strategies
- Showcase your creativity and strategic thinking in your application materials
- Prepare questions to ask the interviewer about the role and department
ATS Keywords: Marketing, Promotions, Event Management, Graphic Design, Social Media Management, Budget Management, Ticket Sales, Collegiate Athletics, NCAA Compliance
ASSUMPTION: The application process is competitive, with a focus on assessing candidates' creativity, strategic thinking, and operational skills in marketing and promotions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Graphic design software (Adobe Creative Suite, Canva, etc.)
- Social media management tools (Hootsuite, Buffer, etc.)
- Event management software (Eventbrite, Cvent, etc.)
ASSUMPTION: Proficiency in Microsoft Office Suite and graphic design software is required, with other tools and technologies depending on the specific needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Community
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with a focus on driving results
- Attention to detail and strong organizational skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and able to handle multiple tasks and priorities?
- Do you have a strong attention to detail and excellent organizational skills?
ASSUMPTION: Candidates who align with Davidson College's values and work style will be well-suited for this role, with a focus on collaboration, adaptability, and strong organizational skills.
⚠️ Potential Challenges
- Balancing creative and operational responsibilities
- Meeting attendance and revenue targets in a competitive collegiate athletics environment
- Adapting to the unique needs and demands of each sport and event
- Ensuring compliance with NCAA, Conference, and College rules and regulations
ASSUMPTION: This role presents unique challenges and opportunities, with a focus on driving attendance and revenue for Davidson College's athletics department.
📈 Similar Roles Comparison
- Assistant Director of Marketing and Promotions roles in collegiate athletics may vary in terms of the number of sports and events managed, as well as the specific responsibilities and reporting structure
- Industry-specific context may include differences in conference and NCAA regulations, as well as regional variations in collegiate athletics
- Career path comparison may include progression to Director of Marketing and Promotions roles, with potential for further advancement within the athletics department or college administration
ASSUMPTION: This role is similar to other Assistant Director of Marketing and Promotions positions in collegiate athletics, with variations based on the specific institution and department.
📝 Sample Projects
- Developing and executing a marketing plan for a specific sport or event
- Creating promotional materials, such as ticket brochures, schedule posters, and web graphics
- Managing social media accounts and coordinating with the Sports Information department
- Assisting in the scheduling and training of game workers for specific events
ASSUMPTION: Sample projects may vary based on the specific needs and priorities of the athletics department, with a focus on driving attendance and revenue for Davidson College's varsity sports.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments within the athletics department and the college?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- What opportunities are there for professional development and growth within this role?
- How does the college support work-life balance for employees in this role?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, collaborations, challenges, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://employment.davidson.edu
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing, promotions, and event management
- Prepare questions to ask the interviewer about the role and department
- Follow up after your interview to express your appreciation and reiterate your interest in the position
- If selected for the final interview, be prepared to discuss your strategic thinking and creativity in marketing and promotions, as well as your operational skills and attention to detail in event management
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
