📌 Core Information
🔹 Job Title: Assistant Director of Marketing, Christian Publishing Group (Open to Remote)
🔹 Company: Penguin Random House LLC
🔹 Location: Colorado Springs, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Book and Periodical Publishing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Open to Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Developing innovative, end-to-end marketing campaigns for adult Christian books
- Managing title-marketing strategies, advertising campaigns, and budgets
- Collaborating with various teams to implement cohesive campaigns
- Maintaining strong author and agent connections
- Attending publishing meetings and presenting feedback on potential projects and book proposals
ASSUMPTION: This role requires a seasoned book marketer with a wide range of interests and strong communication skills to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales
✅ Manage title-marketing strategies, advertising campaigns, analytics, creative partnerships, and budgets to help maximize ROI on numerous titles per year
✅ Liaise with Publicity, Editorial, and Audience Development teams to implement cohesive campaigns and promotions, while communicating with sales, authors, agents, and other stakeholders as needed
✅ Create launch plans and communicate them to authors and agents
✅ Attend publishing meetings and give pertinent feedback on potential projects and book proposals presented by the editors
✅ Present during key publishing group meetings, including acquisition meetings for potential authors
✅ Develop and maintain strong author and agent connections
ASSUMPTION: This role requires a high level of independence, strong organizational skills, and the ability to multitask and prioritize in a deadline-driven environment.
🎯 Required Qualifications
Education: Not specified
Experience: 7-10 years of experience in book marketing with demonstrated presentation skills and proven ability to create strong integrated campaigns, as well as programmatic, social, and search advertising strategies
Required Skills:
- 5 years of experience managing influencer campaigns, content development, and using data to optimize strategies and messaging
- Ability to set and meet goals under an established timeline and budget
- Strong interpersonal skills, including demonstrated experience working with editorial, publicity, and sales, as well as working with authors and agents
- Ability to communicate effectively with colleagues and other key stakeholders, both in writing and verbally
- Exceptional organizational skills with the ability to multi-task, prioritize, and thrive in a deadline-driven, fast-paced working environment
- Ability to work cross-functionally across the division and within the company
- Results-oriented, motivated, resourceful, and able to work independently
- Interested in developing marketing partnerships, out-of-the-box campaigns, and direct-to-reader outreach
- Proficiency with Microsoft Office Suite required
- Proficiency of Adobe Creative Suite programs and online marketing tools like Canva
Preferred Skills:
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field is typically required for this level of experience.
💰 Compensation & Benefits
Salary Range: $85,000 - $91,000, commensurate with experience
Benefits:
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous Paid Time Off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is a good faith estimate and may vary based on the candidate's relevant experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom, and many other regions around the world. They publish the best books in every genre and subject for all ages, committed to quality, excellence in execution, and innovation throughout the entire publishing process.
Company Size: Penguin Random House has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Penguin Random House was founded in 1930 (Penguin) and 1837 (Random House), merging in 2013.
Company Description:
- Penguin Random House values the array of talents and perspectives that a diverse workforce brings.
- The company is committed to quality, excellence in execution, and innovation throughout the entire publishing process.
- Penguin Random House is an equal opportunity employer, providing employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company Specialties:
- Book and Periodical Publishing
- Adult and Children's Books
- Publishing Services
Company Website: http://www.penguinrandomhouse.com/
ASSUMPTION: Penguin Random House is a well-established and respected publishing house with a strong commitment to diversity, inclusion, and quality in publishing.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in book marketing.
Reporting Structure: The Assistant Director of Marketing reports to the Vice President, Director of Marketing.
Work Arrangement: This position is open to remote candidates who reside in the United States.
Growth Opportunities:
- Potential advancement to a Director-level position within the marketing department.
- Expanding responsibilities and influence across the Christian Publishing Group and other imprints within Penguin Random House.
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Penguin Random House has multiple office locations worldwide, with this position open to remote candidates based in the United States.
Office Location(s): Colorado Springs, Colorado, United States
Geographic Context:
- Colorado Springs is the second most populous city in Colorado, with a population of approximately 465,000 people.
- The city is known for its high quality of life, with a low cost of living compared to other major cities in the United States.
- Colorado Springs offers a mix of urban and outdoor living, with easy access to numerous recreational activities and a vibrant cultural scene.
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work arrangements.
ASSUMPTION: The remote work arrangement for this position offers flexibility and the opportunity to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screen with the HR department to discuss qualifications and fit for the role.
- In-depth interview with the hiring manager and potentially other team members to assess skills and cultural fit.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Marketing and campaign management skills.
- Ability to work cross-functionally and collaborate with various teams.
- Communication and interpersonal skills.
- Problem-solving and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Be prepared to discuss specific marketing campaigns you've led and the results you achieved.
- Demonstrate your understanding of the Christian publishing market and the specific needs of the role.
ATS Keywords: Book Marketing, Campaign Management, Advertising Strategies, Influencer Campaigns, Content Development, Data Analysis, Interpersonal Skills, Communication Skills, Organizational Skills, Multi-tasking, Results-oriented, Marketing Partnerships, Adobe Creative Suite, Online Marketing Tools, Microsoft Office Suite
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications in detail.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Online marketing tools (e.g., Canva)
- Campaign management software (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Quality: Penguin Random House is committed to publishing the best books in every genre and subject for all ages.
- Excellence in Execution: The company strives for excellence in all aspects of the publishing process.
- Innovation: Penguin Random House encourages creativity and innovation in publishing and marketing.
Work Style:
- Collaborative: The company values teamwork and cross-functional collaboration.
- Fast-paced: The publishing industry is dynamic and fast-paced, requiring adaptability and quick decision-making.
- Results-driven: Penguin Random House focuses on delivering results and driving success for its authors and imprints.
Self-Assessment Questions:
- Do you have a strong understanding of the Christian publishing market and the specific needs of this role?
- Are you comfortable working in a fast-paced, collaborative environment and delivering results under tight deadlines?
- Do you have strong communication and interpersonal skills, with the ability to work effectively with various teams and stakeholders?
ASSUMPTION: Candidates who align with Penguin Random House's values and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- The fast-paced nature of the publishing industry may require long hours and quick decision-making.
- Working with multiple teams and stakeholders may present coordination and communication challenges.
- The remote work arrangement may require self-motivation and strong time management skills.
- Managing a large number of titles and campaigns simultaneously may be challenging, requiring strong organizational skills and prioritization.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- Compared to other marketing roles in publishing, this position requires a higher level of experience and more specific industry knowledge.
- The Christian publishing market has unique characteristics and requires a specific understanding of the target audience and their preferences.
- This role offers more responsibility and influence than entry-level or mid-level marketing positions, with the opportunity to shape campaigns and initiatives across the Christian Publishing Group.
ASSUMPTION: Candidates with experience in Christian publishing or a strong understanding of the market will be well-positioned for success in this role.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a high-profile Christian living title, including advertising, influencer partnerships, and social media strategies.
- Managing a team to create and implement a targeted direct-to-consumer marketing campaign for a Christian fiction series, driving pre-orders and launch sales.
- Collaborating with the editorial team to create and execute a launch plan for a debut Christian author, including book trailer production, influencer outreach, and targeted advertising.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of independence required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Christian Publishing Group and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach diversity, equity, and inclusion in its publishing and hiring practices?
- What are the most challenging aspects of working in the Christian publishing market, and how does the company address these challenges?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Penguin Random House careers portal by May 23, 2025.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on book marketing and campaign management.
- Prepare a portfolio or examples of your marketing work, demonstrating your ability to create and execute successful campaigns.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
