Assistant Director of Marketing - Conrad New York

📌 Core Information

🔹 Job Title: Assistant Director of Marketing - Conrad New York
🔹 Company: Hilton
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Hospitality - Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years

🚀 Job Overview

Key aspects of this role include:

1. Strategic Planning: Developing and implementing annual marketing strategies to drive revenue growth and market share.
2. Brand Management: Establishing and maintaining the hotel's brand positioning and messaging strategy.
3. Cross-Functional Collaboration: Working closely with operations, sales, and other departments to deliver exceptional guest experiences.
4. Data-Driven Decisions: Utilizing performance metrics and market research to optimize marketing efforts and maximize ROI.
5. Team Leadership: Managing and mentoring marketing team members to drive success and foster a positive work environment.

*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

🔑 Branding & Positioning:

- Develop and implement brand positioning and messaging strategy based on the hotel's business mix, customer base, and brand pillars.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.

🌟 On-Property Experiences:

- Ideate and market curated on-property experiences and activations that align with the hotel's positioning and guest preferences.
- Leverage local trends and partnerships to create unique and memorable guest experiences.

📈 B2B Sales & Catering Marketing Support:

- Provide marketing support to sales leaders to drive revenue growth across all market segments.
- Collaborate with sales teams to develop targeted marketing campaigns and materials that resonate with corporate and group clients.

🔎 Market Research:

- Conduct market-level research, including SWOT analysis, competitive set studies, and paid marketing surveys, to inform marketing strategies and tactics.
- Monitor industry trends and competitor activities to identify opportunities and mitigate risks.

📝 Content / Asset Development & Strategy:

- Manage the strategic direction, execution, and regular audits of marketing-specific assets, collateral, and digital content.
- Ensure consistency and accuracy of marketing materials across all channels, including website, 3rd-party sites, social media, and advertising.

📲 Digital Marketing & Media:

- Create and execute digital media strategies, including email campaigns, in alignment with the marketing calendar planning.
- Leverage data analytics to optimize digital marketing performance and maximize engagement.

📢 Public Relations and Social Media Management:

- Develop and execute PR and social media strategies that align with the hotel's brand positioning and marketing objectives.
- Build and maintain relationships with local influencers, media outlets, and industry partners to amplify the hotel's brand and drive awareness.

🤝 Agency Management:

- Manage the agency vetting process, relationship management, and ensure agency alignment to the wider strategic plan and goals.
- Collaborate with agencies to develop and execute creative campaigns that drive results and exceed client expectations.

📈 Campaign Strategy & Optimization:

- Utilize performance data and market insights to inform campaign strategy and optimization.
- Continuously monitor and analyze campaign performance to identify trends, refine tactics, and maximize ROI.

🤝 Partnerships:

- Manage and execute local partnerships for activation and sponsorship opportunities that align with the hotel's positioning and marketing objectives.
- Leverage partnerships to create unique guest experiences, drive revenue growth, and enhance the hotel's brand reputation.

📊 Marketing Performance Storytelling:

- Prepare for and attend strategic hotel commercial meetings and corporate hotel reviews.
- Present marketing activity and performance results, and collaborate with revenue management to optimize marketing efforts and drive revenue growth.

*ASSUMPTION:* This role requires strong communication skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

📚 Education:

- Bachelor's degree in Marketing, Business, Hospitality, or a related field.

🕒 Experience:

- A minimum of 5-7 years of experience in marketing, with at least 3 years in a management or supervisory role.

🔑 Required Skills:

- Proven track record in developing and executing successful marketing strategies.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Office Suite, CRM software, and marketing automation tools.
- Experience with market research and data analysis.
- Knowledge of the hospitality industry and hotel marketing trends.

🔑 Preferred Skills:

- Experience with hotel marketing software (e.g., Opera, Oracle Hospitality).
- Familiarity with hotel revenue management and sales processes.
- Proficiency in Spanish or another foreign language.

*ASSUMPTION:* Candidates with relevant industry experience and a demonstrated ability to drive results in a fast-paced environment will be prioritized.

💰 Compensation & Benefits

💰 Salary Range:

- The annual salary for this role is $125,000.00 and is based on applicable and specialized experience and location. *Assumption:* This salary range is competitive within the hospitality industry for a role of this level and may vary based on the candidate's experience and negotiation.

💰 Benefits:

- Access to pay when you need it through DailyPay.
- Medical insurance coverage for you and your family.
- Mental health resources, including an Employee Assistance Program.
- Best-in-class paid time off (PTO) policy.
- Go Hilton travel program: 100 nights of discounted travel.
- Parental leave to support new parents.
- Debt-free education opportunities through Guild Education.
- 401K plan with company match to help save for retirement.
- Hilton Shares: Employee stock purchase program (ESPP) with a 15% discount.
- Career growth and development opportunities.
- Team Member Resource Groups to foster a diverse and inclusive work environment.
- Recognition and rewards programs to acknowledge employee achievements and contributions.

*ASSUMPTION:* Hilton offers a comprehensive benefits package designed to support the physical, mental, and financial well-being of its team members.

📌 Applicant Insights

🔍 Company Context

🔹 Industry: Hospitality - Hotel Marketing
🔹 Company Size: 5,001-10,000 employees
🔹 Founded: 1919, in Cisco, California, USA
🔹 Company Description:
Hilton is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. With a portfolio of 18 world-class brands and nearly 6,000 properties across 122 countries and territories, Hilton is committed to filling the earth with the light and warmth of hospitality. The company's mission is to be the world's most hospitable company, delivering exceptional experiences to every guest, every time, everywhere.
🔹 Company Specialties:
- Hospitality management and operations
- Hotel development and ownership
- Loyalty programs and customer engagement
- Food and beverage services
- Meetings and events planning

📊 Role Analysis

🔹 Career Level: Mid-level management role with potential for growth into a director-level position or other senior marketing roles within the company.
🔹 Reporting Structure: Reports directly to the Director of Marketing or a similar role, with potential to manage a team of marketing professionals.
🔹 Work Arrangement: On-site, full-time position with the possibility of occasional remote work or flexible hours, depending on the candidate's needs and the company's policies.
🔹 Growth Opportunities:
- Advancement to a director-level role or other senior marketing positions within Hilton or its subsidiaries.
- Opportunities to gain experience in different aspects of hotel marketing, such as brand management, digital marketing, or loyalty programs.
- Potential to work on high-profile projects or events that can enhance the candidate's professional portfolio and network.

*ASSUMPTION:* This role offers a clear career path for motivated and ambitious marketing professionals looking to advance their careers in the hospitality industry.

🌍 Location & Work Environment

🔹 Office Type: Upscale, modern office space in the heart of Lower Manhattan, New York City.
🔹 Office Location: 1 Battery Park Ave, New York, NY 10004, United States
🔹 Geographic Context:
- Located in the Financial District, close to Wall Street, the World Trade Center, and the East River waterfront.
- Surrounded by numerous restaurants, shops, and cultural attractions.
- Easy access to public transportation, including subway, bus, and ferry services.
🔹 Work Schedule:
- Standard full-time work schedule, Monday through Friday, with the possibility of occasional weekend or evening work, depending on the candidate's availability and the company's needs.
- Flexible work arrangements may be available, depending on the candidate's needs and the company's policies.

*ASSUMPTION:* The work environment is dynamic, fast-paced, and often demanding, with a strong focus on teamwork, collaboration, and results-driven performance.

💼 Interview & Application Insights

🔹 Typical Process:

1. Online application submission and resume screening.
2. Phone or video screening interview with the hiring manager or a member of the HR team.
3. In-person or virtual behavioral interview with the hiring manager and a panel of team members.
4. Final interview with the director of marketing or a senior-level executive.
5. Background check and reference check, followed by a job offer.

🔹 Key Assessment Areas:

1. Strategic thinking and problem-solving skills.
2. Analytical and data-driven decision-making abilities.
3. Strong communication and presentation skills.
4. Leadership and team management experience.
5. Cultural fit and alignment with Hilton's core values.

🔹 Application Tips:

1. Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
2. Research Hilton's brand, mission, and values to demonstrate your understanding of the company and its culture.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit.
4. Practice presenting your marketing strategies and ideas to showcase your communication skills and strategic thinking.
5. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.

*ASSUMPTION:* The interview process is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to thrive in a fast-paced, dynamic work environment.

🛠️ Tools & Technologies

- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Google Analytics and other data analysis tools
- Hotel-specific software (e.g., Opera, Oracle Hospitality)
- Project management tools (e.g., Asana, Trello)

*ASSUMPTION:* The required tools and technologies may vary depending on the candidate's role and responsibilities, as well as the company's specific needs and preferences.

👔 Cultural Fit Considerations

🔹 Company Values:

- Hospitality: We're passionate about delivering exceptional guest experiences.
- Integrity: We do the right thing, all the time.
- Leadership: We're leaders in our industry and in our communities.
- Teamwork: We're team players in everything we do.
- Ownership: We're the owners of our actions and decisions.
- Now: We operate with a sense of urgency and discipline.

🔹 Work Style:

- Collaborative and team-oriented, with a strong focus on cross-functional collaboration and stakeholder management.
- Results-driven and data-focused, with a commitment to continuous improvement and optimization.
- Adaptable and resilient, with the ability to thrive in a dynamic, fast-paced environment.
- Strong communication and presentation skills, with the ability to influence and persuade stakeholders at all levels.
- Strategic and innovative, with a passion for creativity and problem-solving.

🔹 Self-Assessment Questions:

1. How do you ensure that your marketing strategies align with Hilton's brand pillars and core values?
2. Can you describe a time when you had to adapt your marketing plan due to a sudden change in the market or competitive landscape?
3. How do you approach building and maintaining relationships with local influencers, media outlets, and industry partners to amplify a brand's message?
4. Can you share an example of a successful marketing campaign you've developed and executed, and what metrics you used to measure its performance?
5. How do you stay up-to-date with industry trends and best practices in hotel marketing, and how do you incorporate this knowledge into your strategies?

*ASSUMPTION:* Hilton values candidates who demonstrate a strong understanding of the company's culture, a commitment to its core values, and a passion for delivering exceptional guest experiences.

⚠️ Potential Challenges

1. Workload and stress: The fast-paced nature of the role and the high expectations for performance can lead to a demanding workload and potential stress.
2. Competition: The hospitality industry is highly competitive, and candidates may face stiff competition for this role and other marketing positions within the company.
3. Travel requirements: The role may require occasional travel to attend industry events, conferences, or to visit other Hilton properties, which can disrupt the candidate's personal and professional schedule.
4. Work-life balance: The dynamic and fast-paced work environment may make it challenging for some candidates to maintain a healthy work-life balance, especially during peak periods or high-priority projects.

*ASSUMPTION:* Candidates should carefully consider these potential challenges and assess their personal and professional priorities before applying for this role.

📈 Similar Roles Comparison

1. Role differences: Unlike other marketing roles within Hilton or the hospitality industry, this role focuses specifically on hotel marketing, with a strong emphasis on brand management, digital marketing, and social media strategy.
2. Industry context: The hotel marketing industry is highly competitive, with a constant need for innovation and adaptation to emerging trends and technologies.
3. Career path comparison: This role offers a clear career path for motivated marketing professionals looking to advance their careers in the hospitality industry, with opportunities for growth into director-level positions or other senior marketing roles within the company.

*ASSUMPTION:* Candidates should research similar marketing roles within the hospitality industry to better understand the unique aspects of this position and how it compares to other career opportunities.

📝 Sample Projects

1. Brand repositioning project: Develop and execute a comprehensive brand repositioning strategy for a Hilton property, including market research, competitive analysis, and the creation of a new brand identity and messaging framework.
2. Digital marketing campaign: Design and implement a targeted digital marketing campaign to drive revenue growth for a specific hotel or resort, leveraging data analytics and optimization strategies to maximize ROI.
3. Social media strategy development: Develop and execute a social media strategy for a Hilton brand, including influencer partnerships, content creation, and community management, to enhance brand awareness and engagement.

*ASSUMPTION:* These sample projects are intended to illustrate the types of marketing initiatives candidates may be expected to lead or contribute to in this role, rather than serving as a comprehensive list of potential responsibilities.

❓ Key Questions to Ask During Interview

1. Role-specific questions:
* What are the key priorities for this role in the first 30-60-90 days?
* How does this role fit into the broader marketing strategy for the Conrad New York brand and Hilton as a whole?
* What are the most significant challenges facing the marketing team currently, and how can this role help address them?
2. Team and culture questions:
* How would you describe the work environment and team dynamics within the marketing department?
* What are the key qualities you look for in a successful marketing team member?
* How does the company support the professional development and growth of its marketing employees?
3. Company and industry questions:
* What are the most exciting trends and innovations happening in hotel marketing, and how is Hilton responding to them?
* How does Hilton differentiate itself from other hospitality companies in its marketing strategies and tactics?
* What are the most important factors driving success in hotel marketing, and how does Hilton measure and optimize for them?

*ASSUMPTION:* Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to the team's success.

📐 Next Steps for Applicants

🔹 To apply for this position:

1. Submit your application through the following link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
3. Prepare for phone or video screening interviews by practicing common interview questions and researching Hilton's brand, mission, and values.
4. For the in-person or virtual behavioral interview, be prepared to discuss your problem-solving skills, leadership experience, and cultural fit using the STAR method (Situation, Task, Action, Result).
5. For the final interview, be ready to present your marketing strategies and ideas, and demonstrate your ability to think critically and creatively about hotel marketing challenges and opportunities.
6. After the interview, follow up with the hiring manager or HR representative to express your interest in the role and reiterate your qualifications.

⚠️ Disclaimer

This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.