📌 Core Information
🔹 Job Title: Assistant Director/Senior Manager/Manager (Marketing & Outreach)
🔹 Company: Public Service Division
🔹 Location: CAA-Changi Airport Terminal 2, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing & Outreach
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic projects and new initiatives to elevate SAA's capabilities and standing
- Marketing and outreach efforts to promote SAA to local and international trainees
- Developing and implementing projects and events to amplify SAA's presence in the community
- Curation of an aviation gallery to profile Singapore as a leading global aviation hub
- Conducting a brand study to create a compelling brand proposition for SAA
ASSUMPTION: This role requires a balance of strategic thinking, marketing expertise, and project management skills to successfully drive SAA's transformation and growth.
📋 Key Responsibilities
✅ Implement marketing and outreach initiatives and engagement activities
✅ Manage and coordinate cross-functional teams to deliver projects and events
✅ Develop and execute strategic plans to promote SAA's capabilities and standing
✅ Collaborate with senior management to drive SAA's transformation and growth
✅ Conduct research and analysis to inform marketing strategies and brand development
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring a versatile and adaptable individual.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven track record of implementing marketing and outreach initiatives in an organization, academy, or institution of higher learning
Required Skills:
- Excellent interpersonal, verbal, and written communication skills
- Strong leadership qualities and cross-functional management skills
- Strong strategic mindset, analytical, and problem-solving skills
- Proficiency in marketing and social media platforms
Preferred Skills:
- Experience in event management
- Familiarity with the aviation industry
ASSUMPTION: Candidates with experience in marketing, outreach, and event management in an academic or related setting will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on experience level and industry standards)
Benefits:
- Government pension scheme
- Medical benefits
- Leave entitlements
- Training and development opportunities
Working Hours: Monday to Friday, 8:30 AM to 5:30 PM (37.5 hours/week)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Civil Aviation Authority of Singapore (CAAS) is responsible for providing safe and secure air travel for passengers, as well as efficient air traffic management for the aviation industry.
Company Size: CAAS is a government agency with approximately 4,000 employees, providing a structured and stable work environment.
Founded: CAAS was established in 1988, with a rich history in aviation safety and management.
Company Description:
- CAAS is committed to driving Singapore's aviation industry forward through innovation and collaboration
- The organization values safety, security, and efficiency in all its operations
- CAAS offers opportunities for career growth and development within the aviation sector
Company Specialties:
- Aviation safety and regulation
- Air traffic management
- Airport operations and management
- Civil aviation policy and planning
Company Website: http://www.caas.gov.sg
ASSUMPTION: CAAS is a well-established government agency with a strong focus on safety, security, and efficiency in the aviation industry.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking and leadership skills.
Reporting Structure: The role reports directly to the Deputy Director (SAA) and may oversee cross-functional teams.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks.
Growth Opportunities:
- Potential career progression within CAAS or the broader public sector
- Opportunities to gain experience in various aspects of aviation management
- Chances to work on high-impact projects that contribute to Singapore's aviation industry
ASSUMPTION: This role offers opportunities for career growth and development within the aviation sector, as well as the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: The office is located at CAA-Changi Airport Terminal 2, providing a modern and dynamic work environment.
Office Location(s): CAA-Changi Airport Terminal 2, Singapore
Geographic Context:
- Singapore is a global aviation hub, with a strong focus on safety, security, and efficiency
- The Changi Airport area is a bustling and vibrant location, with easy access to amenities and public transportation
- The office is located in a secure and well-maintained airport facility
Work Schedule: The work schedule is generally Monday to Friday, with the possibility of occasional weekend work for events or projects.
ASSUMPTION: The office location at CAA-Changi Airport Terminal 2 provides a modern and dynamic work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with senior management
Key Assessment Areas:
- Marketing and outreach strategies
- Project management skills
- Leadership and team management abilities
- Understanding of the aviation industry
Application Tips:
- Highlight relevant marketing and outreach experience in your resume
- Tailor your cover letter to demonstrate your understanding of the aviation industry and SAA's mission
- Prepare examples of successful marketing campaigns or projects you've led
ATS Keywords: Marketing, Outreach, Engagement Activities, Social Media, Leadership, Strategic Mindset, Analytical Skills, Problem-Solving Skills, Interpersonal Skills, Communication Skills, Presentation Skills, Aviation Industry, Singapore Aviation Academy
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, LinkedIn, Twitter)
- Project management tools (Asana, Trello, Microsoft Project)
- Design tools (Canva, Adobe Creative Suite)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the projects and events.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Security
- Efficiency
- Collaboration
- Innovation
Work Style:
- Results-driven
- Team-oriented
- Adaptable and flexible
- Strategic and forward-thinking
- Attention to detail
Self-Assessment Questions:
- Do you have a proven track record of implementing successful marketing and outreach initiatives?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you possess strong leadership qualities and the ability to manage cross-functional teams?
- Are you passionate about the aviation industry and committed to driving its growth and development?
ASSUMPTION: CAAS values candidates who are results-driven, team-oriented, and adaptable, with a strong commitment to safety, security, and efficiency.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a dynamic and fast-paced environment
- Adapting to changes in priorities and resources
- Navigating a large and complex organization
ASSUMPTION: This role may present challenges in managing multiple projects and adapting to changes in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing and outreach for the Singapore Aviation Academy, but shares similarities with marketing and communications roles in other government agencies or educational institutions
- Compared to other marketing and outreach roles, this position offers the opportunity to work in the aviation industry and contribute to Singapore's aviation hub
- Career progression may involve moving into senior management or leadership roles within CAAS or the broader public sector
ASSUMPTION: This role is unique in its focus on marketing and outreach for the Singapore Aviation Academy, but shares similarities with marketing and communications roles in other government agencies or educational institutions.
📝 Sample Projects
- Developing and executing a marketing campaign to promote SAA's training programs to international trainees
- Organizing and managing an aviation industry event to showcase Singapore's aviation capabilities
- Conducting market research to inform the development of a compelling brand proposition for SAA
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may be involved in, but the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to SAA's overall mission and goals?
- What opportunities are there for professional development and growth within CAAS?
- How does the organization support work-life balance for its employees?
- What is the team structure and dynamic for this role?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the organization, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and outreach experience, as well as any relevant experience in the aviation industry
- Write a cover letter that demonstrates your understanding of SAA's mission and your enthusiasm for the role
- Prepare examples of successful marketing campaigns or projects you've led
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
