🔹 Job Title: Assistant Director, Strategic Communications
🔹 Company: Public Service Division, Singapore
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Public Relations & Communications
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills. It involves working closely with various stakeholders and managing multiple projects simultaneously.
✅ Assist in the development and implementation of the cluster’s work plan aligned to whole-of-MUIS strategic plans
✅ Ensure effective and efficient implementation of the cluster’s work plan within the allocated budget and according to the set target and timeline
✅ Contribute to the corporate planning and branding process
✅ Manage public relations, including accurate and timely information and messaging dissemination via various channels
✅ Aid in the preparation of speeches and/or presentations to public and stakeholders
✅ Maintain a quality, consistent, and respected media management service that balances the needs of internal and external stakeholders and encourages transparency of information and process
✅ Ensure the engagement of and effective media relations is maintained at all times to benefit the organization
✅ Prepare press releases in a timely manner
✅ Guide and support subordinates in driving marketing efforts to promote the organization’s programs to key stakeholders
✅ Work with the Communications team to determine a comprehensive marketing and public relations strategy and plan that will increase the awareness and stimulate involvement of the wider public
✅ Support subordinates in managing the social media platforms and making sense of data trends
✅ Work with the team in ensuring the organization’s image is protected at all times when managing crisis
✅ Aid in the preparation of crisis communication materials at times of crisis
✅ Provide comms support prior to, during, and after events to ensure extensive and accurate coverage of the events
✅ Work with the relevant departments to ensure the organization’s reputation and image is maintained in the conduct of the event
✅ Seek and develop new partnerships with strategic partners and enhance relationships with existing partners to enhance the organization’s work and image
✅ Mentor subordinates to enhance their potential and work performance
✅ Identify areas of development for subordinates and ensure they receive at least 60 hours of training per year
✅ Encourage a healthy and productive working environment within the team
✅ Perform any other duties as assigned by the Head of Cluster/Director
ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills. It involves managing multiple projects and working with various stakeholders, including the public, media, and internal teams.
Education: Tertiary education in Mass Communications, public relations, or any related subject
Experience: 5-7 years of relevant professional experience preferred
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in strategic communications, public relations, and marketing within the government or non-profit sectors may have an advantage. Familiarity with the Malay/Muslim community in Singapore is also beneficial.
Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break). Occasional work on weekends and public holidays may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Singapore. The actual salary may vary depending on the candidate's qualifications and experience.
Industry: The Public Service Division (PSD) is the human resource agency of the Singapore government. It plays a critical role in developing and implementing human resource strategies and policies to support the public sector in delivering quality public services.
Company Size: The PSD is a mid-sized government agency with approximately 4,000 employees.
Founded: The PSD was established in 2001 as the Public Service Department and renamed the Public Service Division in 2012.
Company Description:
Company Specialties:
Company Website: http://www.tech.gov.sg
ASSUMPTION: The PSD is a mid-sized government agency with a focus on human resource management and development. It plays a critical role in supporting the public sector in delivering quality public services.
Career Level: This role is at the senior management level, reporting directly to the Head of Cluster/Director.
Reporting Structure: The Assistant Director, Strategic Communications will oversee a team of communications professionals, including officers and executives.
Work Arrangement: This role is on-site, with occasional work from home or other locations as required.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within the public sector. It also provides the chance to work on high-profile projects and initiatives that have a significant impact on the Malay/Muslim community in Singapore.
Office Type: The PSD's office is located in a modern, high-rise building in the central business district of Singapore.
Office Location(s): 10 Pasir Panjang Road, #01-01, Mapletree Business City, Singapore 117438
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, from 8:30 AM to 5:30 PM, with a 1-hour lunch break. Occasional work on weekends and public holidays may be required.
ASSUMPTION: The PSD's office offers a modern and comfortable work environment, with easy access to amenities and recreational facilities. The work schedule is generally regular, with some flexibility for occasional work on weekends and public holidays.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic Communications, Public Relations, Media Relations, Marketing, Crisis Management, Event Planning, Staff Development, Leadership, Communication, Interpersonal Skills, Problem Solving, Flexibility, Resourcefulness, Networking, Training
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's communication, leadership, and strategic thinking skills. Demonstrating a strong understanding of the organization and its mission will also be important.
ASSUMPTION: The tools and technologies required for this role are standard for communications professionals. Familiarity with crisis communication and event planning software is an advantage but not a requirement.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The PSD values candidates who are committed to public service, collaborative, and results-driven. Strong communication, leadership, and interpersonal skills are also essential for cultural fit.
ASSUMPTION: This role presents significant challenges, including managing multiple projects and priorities, working with various stakeholders, and dealing with crisis situations. Candidates should be adaptable, resilient, and able to thrive in high-pressure environments.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of strategic communications, public relations, and marketing within the public sector. It requires a strong understanding of the Malay/Muslim community in Singapore and the ability to communicate effectively with diverse stakeholders.
ASSUMPTION: These sample projects reflect the broad range of responsibilities and skills required for this role, including strategic planning, marketing, public relations, and crisis management.
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, organizational priorities, and professional development opportunities for this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.