Assistant(e) Consultant(e) SEO-SEA - Stage

📌 Core Information

🔹 Job Title: Assistant(e) Consultant(e) SEO-SEA - Stage

🔹 Company: Invox

🔹 Location: Lyon, Auvergne-Rhône-Alpes, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (2 days in-office, 3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting SEO/SEA consultants in managing B2B clients
• Implementing SEO strategies, including technical, semantic, and netlinking aspects
• Managing paid advertising campaigns and optimizing them
• Creating and optimizing content for both SEO and SEA purposes
• Analyzing performance and creating reports using tools like Looker Studio

ASSUMPTION: This role is ideal for students in communication or commerce, preparing for a BAC +4/5, with an interest in SEO/SEA and familiarity with relevant tools.

📋 Key Responsibilities

✅ Formulating SEO recommendations on the 3 pillars: technical, semantic, and netlinking

✅ Participating in the creation of audits and constructing a plan of action

✅ Redacting texts optimized for search engines using dedicated tools

✅ Constructing SEO devices: semantic cocoons, glossaries, FAQs, articles of blog...

✅ Implementing internal linking and managing netlinking campaigns

✅ Creating, implementing, and following up on paid advertising campaigns

✅ Analyzing campaign performance and creating reports

✅ Participating in client training and team skill development

✅ Conducting market research and contributing to Invox's thought leadership on SEO/SEA topics

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work both independently and in a team.

🎯 Required Qualifications

Education: Pursuing a Bachelor's or Master's degree in communication, commerce, or a related field

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• Interest in SEO and/or SEA
• Familiarity with tools such as Semrush, Ahref, Google Ads, ScreamingFrog, Google Search Console, Semji, OnCrawl
• Strong organizational skills
• Ability to work independently and in a team
• Good communication skills in French

Preferred Skills:

• Fluency in English
• Experience with Looker Studio
• Knowledge of Google Analytics

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office or equivalent software is likely required for this role.

💰 Compensation & Benefits

Salary Range: As this is an internship, the role may not offer a salary. However, Invox does provide a 100% transport card coverage and other benefits.

Benefits:

• 100% Transport Card Coverage
• Partnership with Gym (15€ covered by Invox)
• Team Building Activities
• 5 days of remote work per month

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of working remotely 3 days a week

ASSUMPTION: While not explicitly stated, the role may require occasional overtime to meet project deadlines.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on B2B demand generation

Company Size: Small (11-50 employees), allowing for close collaboration and growth opportunities

Founded: 2013, with a history of steady growth and expansion in the B2B marketing sector

Company Description:

• Invox is a B2B marketing agency specializing in content marketing, SEO, social media, and marketing automation
• The company focuses on creating high-quality content and implementing effective strategies to generate demand for its clients
• Invox prides itself on its expertise, creativity, and commitment to delivering results

Company Specialties:

• Content Marketing
• Blog
• Newsletters
• Inbound Marketing
• Blogging
• Web Magazines
• Ebooks
• Stratégie de contenus
• Marketing de contenus
• Marketing Automation
• Agence Editoriale
• Agence de Contenus
• Demand Generation
• Social Media
• B2B
• inbound
• automation
• web marketing
• and video

Company Website: http://www.invox.fr

ASSUMPTION: Invox's focus on B2B demand generation sets it apart from other marketing agencies, offering unique opportunities for growth and learning in this specific field.

📊 Role Analysis

Career Level: Entry-level (Stage/Intern)

Reporting Structure: The assistant will report directly to the SEO/SEA consultants within the Audiences team

Work Arrangement: Hybrid (2 days in-office, 3 days remote), with flexible hours and the possibility of working from home

Growth Opportunities:

• Learning and developing skills in SEO, SEA, and content marketing
• Gaining hands-on experience working with B2B clients
• Potential full-time employment opportunities after the internship

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in the B2B marketing sector and potentially launch their careers in this field.

🌍 Location & Work Environment

Office Type: Modern, spacious, and well-equipped offices located in Lyon

Office Location(s): 37 rue du Sergent Michel Berthet, Lyon, Rhone-Alpes 69009, FR

Geographic Context:

• Lyon is the third-largest city in France, offering a vibrant cultural scene and a high quality of life
• The city is known for its gastronomy, history, and architecture
• Lyon is easily accessible by public transportation, with the office located near a major transport hub

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of working remotely 3 days a week

ASSUMPTION: Lyon's central location and vibrant culture make it an attractive place to live and work, offering numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Technical skills in SEO and/or SEA
• Problem-solving abilities
• Communication and teamwork skills
• Adaptability and eagerness to learn

Application Tips:

• Highlight relevant coursework, projects, or internships that demonstrate your skills in SEO, SEA, or content marketing
• Tailor your resume and cover letter to emphasize your interest in B2B marketing and demand generation
• Prepare for interview questions that assess your technical skills, problem-solving abilities, and cultural fit

ATS Keywords: SEO, SEA, content marketing, B2B, demand generation, marketing automation, Invox, Lyon, internship, stage

ASSUMPTION: Invox's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Semrush
• Ahref
• Google Ads
• ScreamingFrog
• Google Search Console
• Semji
• OnCrawl
• Looker Studio
• Microsoft Office (or equivalent)

ASSUMPTION: Familiarity with these tools is not strictly required, as Invox provides training and support to help new hires develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Creativity
• Commitment

Work Style:

• Collaborative and supportive team environment
• Focus on continuous learning and improvement
• Flexible and adaptable to changing priorities and projects

Self-Assessment Questions:

• Do you have a strong interest in SEO, SEA, and content marketing?
• Are you comfortable working in a collaborative and supportive team environment?
• Do you have a growth mindset and a commitment to continuous learning?

ASSUMPTION: Invox values candidates who are passionate about B2B marketing, eager to learn, and committed to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the fast-paced and dynamic nature of the B2B marketing industry
• Working in a bilingual environment, with English as the primary language for many tools and resources
• Balancing the demands of an internship with academic responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role focuses specifically on B2B demand generation
• Invox's expertise in content marketing sets it apart from other agencies, offering unique opportunities for learning and growth
• This internship provides a clear career path for students interested in launching their careers in B2B marketing

ASSUMPTION: While there may be other marketing internships available, Invox's focus on B2B demand generation and content marketing makes it a unique and attractive opportunity for students in the field.

📝 Sample Projects

• Conducting keyword research and on-page optimization for a B2B client's website
• Managing a paid advertising campaign for a B2B client, including creation, implementation, and optimization
• Creating a content strategy and editorial calendar for a B2B client's blog

ASSUMPTION: These projects are designed to provide interns with hands-on experience in SEO, SEA, and content marketing, while also contributing to the success of Invox's B2B clients.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of working in B2B demand generation?
• How does Invox support the professional development of its interns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Invox foster a collaborative and supportive work environment?
• What are the opportunities for growth and advancement within the company?

ASSUMPTION: These questions are designed to assess the company's commitment to supporting the professional development of its interns, as well as the opportunities for growth and advancement within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in SEO, SEA, or content marketing
• Prepare for interview questions that assess your technical skills, problem-solving abilities, and cultural fit
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.