📌 Core Information
🔹 Job Title: Assistant.e Marketing - Alternance (H/F)
🔹 Company: ADI
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Part time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the development of the e-shop’s commercial strategy
- Writing SEO-optimized product descriptions and creating email campaigns
- Conducting digital prospecting and lead qualification
- Reporting on performance metrics and improving customer adoption
- Enhancing quote conversion rates by analyzing and optimizing sales processes
ASSUMPTION: This role is focused on driving e-commerce growth and improving customer experience through targeted marketing strategies and data-driven decision making.
📋 Key Responsibilities
✅ Contribute to the development of the e-shop’s commercial strategy (campaigns, promotional planning)
✅ Write SEO-optimized product descriptions, create email campaigns, and optimize performance using Google Analytics
✅ Conduct digital prospecting: lead scraping, qualification, and follow-up
✅ Report on performance metrics
✅ Take a proactive approach: follow up with certain clients to assist them in creating their profiles
✅ Increase existing online sales through targeted marketing strategies
✅ Improve customer adoption by developing and implementing effective onboarding processes
✅ Enhance quote conversion rates by analyzing and optimizing sales processes
✅ Conduct market research to identify new opportunities and trends
✅ Segment customers to tailor marketing efforts and boost engagement
✅ Call potential and new clients to help them create accounts
✅ Support new clients during their first experience by helping them place their first order
ASSUMPTION: This role requires a strong commercial mindset, excellent communication skills, and a good understanding of customer segmentation.
🎯 Required Qualifications
Education: Currently pursuing a Bac+3/4 degree in business school or equivalent
Experience: No specific experience required
Required Skills:
- Excellent communication and interpersonal skills
- Strong analytical skills and ability to interpret data for decision-making
- Proficient in Excel, Google Analytics, and CMS (e.g., Prestashop) is a plus
Preferred Skills:
- Dynamic, detail-oriented, proactive
- Ability to work independently and as part of a team
- Enjoys challenges and direct customer interaction
ASSUMPTION: While specific industry experience is not required, a strong commercial mindset and excellent communication skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (industry standard for alternance contracts in France)
Benefits:
- Meal Vouchers
- Comprehensive Health Insurance
Working Hours: 35 hours per week (part-time)
ASSUMPTION: The salary range is based on industry standards for alternance contracts in France, which typically offer lower compensation than full-time positions.
📌 Applicant Insights
🔍 Company Context
Industry: Security Systems Services
Company Size: 1,001-5,000 employees (global presence with a local office in Alfortville, France)
Founded: 1981 (headquarters in Melville, NY, USA)
Company Description:
- ADI Global Distribution is a leading distributor of security, audiovisual, and smart living solutions
- The company offers a comprehensive product portfolio, end-to-end support, and flexible purchasing solutions
- ADI serves 110,000+ customers worldwide and has over three decades of industry expertise
Company Specialties:
- Security Systems Services
- Hardware Distribution
- Power Supply
- Wholesale Distribution
- Site Surveys
- Product Demo
- System Design
- Pre-Build & Configuration
- Commissioning
- Troubleshooting
- Training
- Events
- Spray Painting
- Project Support
- Wholesale
- Access Control
- Securtiy and Fire
Company Website: ADI Global Distribution
ASSUMPTION: ADI Global Distribution is a well-established company with a strong global presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Entry-level (alternance contract)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Dual mentorship in marketing & e-commerce
- Global environment and growing market: join an international company, a leader in a promising sector, offering visibility and growth opportunities
- Attractive benefits from day one: meal vouchers and comprehensive health insurance
- A professional development environment: collaborative atmosphere, continuous training, and active participation in strategic projects
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a focus on professional development and mentorship.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Alfortville, France
Geographic Context:
- Alfortville is located in the eastern suburbs of Paris
- The area offers a mix of urban and suburban living, with easy access to the city center
- Alfortville is well-connected by public transportation, with several metro and RER stations nearby
Work Schedule: Part-time (35 hours per week)
ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical skills and data interpretation
- Proactivity and initiative
- Customer focus and segmentation understanding
- Technical skills (Excel, Google Analytics, CMS)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company and the specific requirements of the position
- Showcase your ability to work independently and as part of a team
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer focus
ATS Keywords: Marketing Assistant, Alternance, Part-time, Paris, Customer Segmentation, Data Analysis, Google Analytics, CMS, Proactive, Detail-Oriented
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, analytical abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Excel
- Google Analytics
- CMS (e.g., Prestashop)
- Email marketing platforms
- CRM software
- Project management tools
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and adaptability
Work Style:
- Dynamic and fast-paced
- Results-driven and data-focused
- Customer-focused and customer-centric
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have excellent communication and interpersonal skills?
- Are you comfortable working independently and as part of a team?
- Do you enjoy challenges and direct customer interaction?
- Are you proactive, detail-oriented, and dynamic?
- Do you have strong analytical skills and the ability to interpret data for decision-making?
- Are you comfortable working in a fast-paced, results-driven environment?
ASSUMPTION: Candidates who align with ADI's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Candidates may face competition from other applicants with relevant marketing experience
- The role may involve cold calling and prospecting, which can be challenging and time-consuming
- The hybrid work arrangement may require candidates to commute to the office periodically
- The role may require working with diverse teams and stakeholders, which can present unique communication challenges
ASSUMPTION: While this role offers excellent growth opportunities, it also presents several challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Specialist position, with a focus on e-commerce and digital marketing
- Unlike other marketing roles, this position requires a strong commercial mindset and a good understanding of customer segmentation
- This role offers a unique opportunity for a student to gain practical experience in marketing and e-commerce while working in a global environment
ASSUMPTION: This role is well-suited for a student looking to gain practical experience in marketing and e-commerce, with a focus on driving online sales and improving customer adoption.
📝 Sample Projects
- Developing and implementing a targeted email marketing campaign to increase open rates and click-through rates
- Conducting market research to identify new opportunities and trends in the security industry
- Analyzing sales data to optimize the quote-to-conversion rate and improve overall sales performance
- Creating and executing a social media marketing strategy to increase brand awareness and engagement
- Developing and implementing a customer onboarding process to improve customer adoption and reduce churn
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Assistant may be involved in during their alternance contract.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer focus
- Research the company and the specific requirements of the position to demonstrate your understanding and commitment
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
