📌 Core Information
🔹 Job Title: Assistant(e) Marketing Produit en Alternance
🔹 Company: Kia France
🔹 Location: Rueil-Malmaison, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (2 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Conducting market analysis and product positioning for Kia products in France
- Assisting product managers during product launches
- Synthesizing competitor product developments
- Supporting marketing efforts and creating tools for the dealer network
ASSUMPTION: This role is part of a 24-month internship program with a rhythm of 2 to 3 weeks in the company and 1 week at school.
📋 Key Responsibilities
✅ Conduct market analysis and monitor Kia's sales performance in France
✅ Update product identity cards with key performance information
✅ Analyze competitor product launches and market trends
✅ Assist product managers in preparing dealer training and sales tools
✅ Contribute to the continuous improvement of analysis tools and methodologies
ASSUMPTION: The role may involve occasional travel to attend industry events or meetings with dealers.
🎯 Required Qualifications
Education: Pursuing higher education in Marketing (Bac+5)
Experience: Entry-level (0-2 years)
Required Skills:
- Strong analytical skills and proficiency in Office Suite, especially Excel
- Advanced English language skills (CECRL minimum C1)
- Valid driver's license (B)
Preferred Skills:
- Familiarity with the automotive industry
- Strong interpersonal skills and ability to work autonomously
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a good understanding of market research principles and be comfortable working with data.
💰 Compensation & Benefits
Salary Range: As an internship, this role may not offer a salary. However, interns may receive a stipend or compensation for their work.
Benefits:
- Inclusive and multicultural environment
- 1 to 2 days of remote work per week with compensation
- Quality of life at work, including certification as a Great Place to Work, events, and access to a company gym
- Access to the LinkedIn Learning training portal
- Company restaurant and concierge service
- Preferential vehicle rental policy
- CSE benefits, including cultural vouchers and discounted transport subscriptions
- 64% coverage of health insurance and generous prevention coverage
Working Hours: Full-time (35 hours/week) with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in France. Actual compensation may vary depending on the specific agreement between the candidate and the company.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. Kia is a global automaker known for its innovative and eco-friendly vehicles.
Company Size: Medium (51-200 employees). This size allows for a more personal work environment and closer collaboration with team members.
Founded: Kia was founded in 1944 and has since grown into a major player in the automotive industry.
Company Description:
- Kia is committed to creating new experiences and finding inspiration through movement
- The company values innovation, sustainability, and customer satisfaction
- Kia France offers a dynamic and inclusive work environment with opportunities for professional growth
Company Specialties:
- Design and manufacturing of eco-friendly vehicles
- Global marketing and sales strategies
- After-sales services and customer support
Company Website: http://www.kia.com/fr/
ASSUMPTION: Kia France is part of the global Kia Motors Corporation, which operates in over 180 countries and territories worldwide.
📊 Role Analysis
Career Level: Entry-level (0-2 years). This role is an excellent opportunity for students pursuing a degree in Marketing to gain practical experience in the automotive industry.
Reporting Structure: The intern will report directly to the Head of the Product Service and work closely with the Product Managers.
Work Arrangement: Hybrid (2 days in-office). This arrangement allows for a balance between on-site collaboration and remote work.
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment within the company
- The role offers exposure to various aspects of marketing and product management, providing a strong foundation for a career in the automotive industry
- Kia France encourages internal mobility and offers opportunities for professional development
ASSUMPTION: While not explicitly stated, it is assumed that the internship may lead to a permanent position within the company, depending on the candidate's performance and the company's needs.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space with access to amenities such as a company gym and a babyfoot table.
Office Location(s): 2, Rue des Martinets, Rueil-Malmaison, Île-de-France 92500, France
Geographic Context:
- Rueil-Malmaison is a suburban commune located west of Paris, offering a mix of urban and natural environments
- The area is well-connected by public transportation, making it easily accessible from other parts of the Île-de-France region
- The commune is home to several multinational companies and offers a dynamic business ecosystem
Work Schedule: Full-time (35 hours/week) with flexible hours and the possibility of remote work
ASSUMPTION: While the job posting does not mention any specific work hours, it is assumed that the intern will work standard business hours, with the possibility of occasional overtime or weekend work, depending on project demands.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the HireHive platform
- Phone or video screening to assess language skills and cultural fit
- On-site or virtual interview with the hiring manager and team members to discuss the role and company culture
- Background check and reference verification
Key Assessment Areas:
- Language skills (English and French)
- Analytical skills and problem-solving abilities
- Cultural fit and adaptability
- Motivation and enthusiasm for the role and the company
Application Tips:
- Highlight relevant coursework and projects that demonstrate analytical skills and market research experience
- Tailor your resume and cover letter to emphasize your interest in the automotive industry and Kia France
- Prepare for the interview by researching the company's values and mission, as well as recent industry trends and developments
ATS Keywords: Market analysis, product positioning, sales tracking, data analysis, Office Suite proficiency, advanced Excel skills, English proficiency, automotive affinity, curiosity, attention to detail, interpersonal skills, autonomy, organization, proactivity
ASSUMPTION: The application process may include additional steps or assessments, depending on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Sustainability and responsibility
- Customer focus and satisfaction
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you stay updated on industry trends and developments?
- Can you describe a time when you had to adapt to a significant change in your work environment?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Kia France values diversity and inclusion, and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- The role may require occasional travel, which could be challenging for candidates who prefer to work remotely
- The internship may involve working with large datasets, which could be overwhelming for candidates with limited experience in data analysis
- The automotive industry is highly competitive, and the role may require candidates to work under tight deadlines
- The company's focus on innovation and sustainability may require candidates to adapt to new tools and technologies quickly
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work in the automotive industry and gain experience in product management
- The role may involve more data analysis and less focus on social media or content creation compared to other marketing internships
- As an entry-level position, this role offers a strong foundation for a career in marketing or product management within the automotive industry
ASSUMPTION: While this role may share similarities with other marketing internships, its focus on the automotive industry and product management sets it apart.
📝 Sample Projects
- Conducting a comprehensive analysis of the French automotive market and identifying trends and opportunities for Kia products
- Developing a competitive analysis of a new vehicle launch by a rival automaker and recommending strategies to counter its impact on Kia's sales
- Creating a sales tool for Kia dealers that highlights the unique features and benefits of Kia's product lineup compared to competitors
ASSUMPTION: These sample projects are intended to illustrate the types of tasks the intern may be responsible for, but the actual projects may vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Kia France support the professional development of its interns?
- What are the key priorities for this role in the first 30 days?
- How does Kia France approach sustainability and innovation in its products and business practices?
- What are the most rewarding aspects of working at Kia France, according to current employees?
ASSUMPTION: These questions are intended to help candidates better understand the role and the company culture, but candidates should also prepare questions specific to their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HireHive platform
- Tailor your resume and cover letter to highlight your relevant skills and experiences, as well as your enthusiasm for the role and the company
- Prepare for the interview by researching the company's values and mission, as well as recent industry trends and developments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
