🔹 Job Title: Assistant Manager - Brand
🔹 Company: Dare Foods Limited
🔹 Location: Cambridge, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving brand growth and managing projects.
✅ Recommending brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives
✅ Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies
✅ Leading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materials
✅ Identifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignment
✅ Managing the P&L to deliver against growth and profit targets
✅ Working with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trends
✅ Leading cross-functional teams to bring product and packaging innovations and renovations to market
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to drive brand success.
Education: A post-secondary degree in business/marketing or related field
Experience: 1-3 years of assistant brand management or related marketing experience, preferably at a CPG company (inclusive of co-op and intern positions)
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working in a fast-paced environment.
Salary Range: $60,000 - $75,000 CAD per year (Based on industry standards for entry-level to mid-level marketing roles in Ontario)
Benefits:
Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Dare Foods Limited operates in the manufacturing industry, specifically in the production of snack foods, cookies, and crackers. The company is known for its popular brands such as Bear Paws cookies, REALFRUIT gummies, Breton crackers, and Melba Toast.
Company Size: Dare Foods Limited has 1,001-5,000 employees, making it a mid-sized company. This size allows for a mix of structured processes and opportunities for growth and innovation.
Founded: Dare Foods Limited was founded in 1892 and has been a proudly Canadian, family-owned company since then. The company is headquartered in Cambridge, Ontario, with eight manufacturing plants across Canada.
Company Description:
Company Specialties:
Company Website: http://www.darefoods.com
ASSUMPTION: Dare Foods Limited is a well-established company with a strong brand presence in the Canadian market. The company's commitment to quality and innovation makes it an attractive employer for marketing professionals.
Career Level: This role is an entry-level to mid-level marketing position, providing an excellent opportunity for career growth and development.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including R&D, Innovation, and Sales.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements in the future, depending on the company's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: This role offers a strong foundation in marketing principles and provides opportunities for career growth and development within the company.
Office Type: Dare Foods Limited's headquarters is a modern, state-of-the-art facility that utilizes advanced technology to ensure consistency and quality in its operations.
Office Location(s): 25 Cherry Blossom Rd, Cambridge, Ontario N3H 4R7, CA
Geographic Context:
Work Schedule: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment at Dare Foods Limited is collaborative and fast-paced, with a focus on driving brand success and meeting the evolving needs of consumers and customers.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, brand management, consumer insights, integrated marketing, project management, cross-functional teams, innovation pipeline, product and packaging innovations, annual business plan, P&L management, Nielsen experience
ASSUMPTION: The application process at Dare Foods Limited is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the company.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Dare Foods Limited values candidates who are adaptable, collaborative, and committed to driving brand success through innovative marketing strategies.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
ASSUMPTION: This role offers a strong foundation in marketing principles and provides opportunities for career growth and development within the company.
ASSUMPTION: These projects are representative of the types of initiatives an Assistant Brand Manager might work on at Dare Foods Limited.
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the brand, as well as their ability to contribute to the team's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.