Assistant Manager – Business Marketing and Digital Content

📌 Core Information

🔹 Job Title: Assistant Manager – Business Marketing and Digital Content

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Regular

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting holistic business marketing objectives for BMO Insurance
• Executing social media and digital marketing strategies
• Managing cross-functional relationships across business groups
• Developing marketing solutions for campaigns and events

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on digital marketing and cross-functional collaboration.

📋 Key Responsibilities

✅ Manage and organize short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans

✅ Monitor progress against milestones, recommend and implement adjustments as necessary to meet business objectives

✅ Oversee/coordinate the development and distribution of marketing solutions per assigned channels/media for campaigns, partnerships and special events/conferences

✅ Develop and maintain relationships with internal/external partners to include vendors and suppliers

✅ Identify emerging issues and trends to inform decision-making

✅ Support the execution of strategic initiatives in collaboration with internal and external stakeholders

✅ Help determine business priorities and best sequence for execution of business/group strategy

✅ Conduct independent analysis and assessment to resolve strategic issues

✅ Break down strategic problems, and analyze data and information to provide insights and recommendations

✅ Monitor and track performance, and address any issues

✅ Produce regular and ad-hoc reports, and dashboards

ASSUMPTION: This role involves a mix of strategic planning, project management, stakeholder collaboration, and data analysis to drive marketing success.

🎯 Required Qualifications

Education: Degree in marketing, advertising, or communications

Experience: Typically between 4 - 6 years of relevant experience

Required Skills:

• Positive Attitude
• Verbal & written communication skills - In-depth
• Collaboration & team skills - In-depth
• Analytical and problem solving skills - In-depth
• Influence skills - In-depth
• Data driven decision making - In-depth

Preferred Skills:

• Technical proficiency gained through education and/or business experience

ASSUMPTION: Strong communication, collaboration, and analytical skills are crucial for success in this role, along with a positive attitude and data-driven decision-making approach.

💰 Compensation & Benefits

Salary Range: $54,500.00 - $101,500.00

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Toronto, with experience level considered.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1817 (as Montreal Bank of Canada)

Company Description:

• At BMO, banking is a personal commitment to helping people at every stage of their financial lives.
• The company offers a range of services, including personal banking, commercial banking, wealth management, capital markets, and asset management.
• BMO is committed to providing the best possible banking experience and has a team of over 46,000 people dedicated to this mission.

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: https://www.bmo.com/

ASSUMPTION: BMO is a well-established financial institution with a broad range of services and a large employee base, offering extensive opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Head of Business Marketing and Digital Content and may have supervisory responsibilities for junior marketing team members.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to a senior management or director-level role within the marketing department.
• Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business.
• Access to professional development and training programs to enhance skills and advance career growth.

ASSUMPTION: This role offers strong potential for career advancement within the marketing department and exposure to various aspects of the business, fostering professional growth and development.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA

Geographic Context:

• Toronto is the capital of the province of Ontario and the most populous city in Canada.
• The city is known for its multiculturalism, vibrant arts scene, and diverse neighborhoods.
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: Working in Toronto offers a dynamic, multicultural environment with ample opportunities for personal and professional growth, as well as access to a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and stakeholder management
• Data analysis and interpretation
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements.
• Prepare examples of your marketing strategies, campaigns, and data-driven decision-making processes.
• Research BMO's marketing efforts and be ready to discuss how you can contribute to their success.

ATS Keywords: Marketing strategy, digital content, cross-functional collaboration, data analysis, stakeholder management

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in Microsoft Office Suite, social media platforms, marketing automation tools, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Inclusion
• Agility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you embody BMO's values, and how have you demonstrated them in your previous roles?
• How have you successfully collaborated with cross-functional teams to achieve marketing objectives?
• Can you provide an example of a time when you used data to inform a marketing strategy or campaign, and what was the outcome?

ASSUMPTION: BMO values a strong cultural fit, with an emphasis on integrity, accountability, respect, inclusion, and agility. Candidates should be prepared to demonstrate how their work style and values align with those of the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Navigating a large, complex organization with diverse stakeholders
• Keeping up with industry trends and best practices in digital marketing
• Adapting to changes in priorities and business objectives

ASSUMPTION: This role may present challenges in managing multiple projects, navigating a large organization, and keeping up with industry trends, requiring strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on business marketing and digital content, requiring a strong balance of strategic planning and tactical execution.
• In the financial services industry, marketing roles often involve close collaboration with product and sales teams to drive customer acquisition and retention.
• Career progression in marketing typically involves moving into senior management or director-level roles, with potential opportunities to specialize in specific areas such as digital marketing or customer experience.

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for career growth and specialization within the financial services industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new banking product, resulting in a 20% increase in customer engagement and a 15% increase in product adoption.
• Conducting a comprehensive analysis of customer data to identify trends and insights, informing the development of targeted marketing strategies that improved customer retention by 15%.
• Managing a cross-functional team to plan and execute a marketing event, resulting in a 30% increase in brand awareness and a 20% increase in lead generation.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of strategic planning, data analysis, cross-functional collaboration, and results-driven execution.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for BMO Insurance?
• What opportunities are there for professional development and growth within the marketing department?
• How does BMO support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the position's requirements and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your strategic thinking, cross-functional collaboration, data analysis, and communication skills.
• Prepare examples of your marketing strategies, campaigns, and data-driven decision-making processes to discuss during the interview.
• Research BMO's marketing efforts and be ready to discuss how you can contribute to their success.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.