📌 Core Information
🔹 Job Title: Assistant Manager, Campaign Strategy
🔹 Company: Kohl's
🔹 Location: Kohl's Corporate Offices (0900), Menomonee Falls, WI
🔹 Job Type: Full-Time, Hybrid (On-site Mon-Thurs, Remote Fri)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing campaign strategies across various touchpoints
- Managing campaign touchpoints with marketing partners
- Driving campaign performance reporting and analysis
- Researching best practices and trends in marketing
- Collaborating cross-functionally to ensure consistent and compelling marketing
ASSUMPTION: This role requires a balance of creative and analytical thinking, with a strong focus on collaboration and cross-functional communication.
📋 Key Responsibilities
✅ Build communication strategies and frameworks to guide single ideas to life
✅ Manage campaign touchpoints with all marketing partners, including media, channels, and activations teams
✅ Proactively partner with teams to outline needs throughout the process and ensure timelines and deadlines are met
✅ Develop creative and activations briefs to guide partners on core campaign strategies
✅ Lead campaign performance reporting across touchpoints, partnering with analytics, insights, and channel reporting
✅ Drives content for key initiatives such as localized marketing and DE&I efforts
✅ Research best in class campaigns and marketing trends to advise on actions for future campaigns and inspiration
✅ Additional tasks may be assigned as needed
ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis, with a significant emphasis on cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of marketing strategy or related experience
Required Skills:
- Proven experience in influencing change and developing strategy
- Ability to work creatively and analytically in a problem-solving environment
- Strong written and verbal communication skills
- Excellent cross-functional partner with the ability to ensure teams understand and follow campaign direction
Preferred Skills:
- Experience with marketing analytics tools
- Familiarity with the retail industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, experience with marketing analytics tools and familiarity with the retail industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the retail sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Employee discount on Kohl's merchandise
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM. Some flexibility may be available.
ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager with 3-5 years of experience in the retail sector. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on apparel, footwear, and home goods
Company Size: Kohl's is a large, established retailer with over 1,100 stores in 49 states and over 52,000 employees
Founded: 1962, with a rich history in the retail industry
Company Description:
- Kohl's is a leading omnichannel retailer, offering a wide range of products through its stores and digital platforms
- Kohl's is known for its strong brand portfolio, industry-leading loyalty and Kohl's Card programs, and convenient store footprint
- The company is committed to sustainability and social responsibility initiatives
Company Specialties:
- Beauty and technology products
- Software engineers and retail professionals
- Finance, marketing, and product development
Company Website: careers.kohls.com
ASSUMPTION: Kohl's is a well-established retailer with a strong brand and a commitment to customer satisfaction and employee development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Manager, Campaign Strategy
Work Arrangement: Hybrid, with on-site work required Monday through Thursday and the option to work remotely on Fridays
Growth Opportunities:
- Potential advancement to a Manager or Senior Manager role within the Campaign Strategy team
- Opportunities to expand skills and knowledge through training and development programs
- Possibility to transition into other marketing or leadership roles within the company
ASSUMPTION: This role offers opportunities for career growth and development within the Campaign Strategy team and the broader marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters, with a modern and collaborative work environment
Office Location(s): Kohl's Corporate Offices (0900), Menomonee Falls, WI
Geographic Context:
- Menomonee Falls is a suburb of Milwaukee, Wisconsin, with a population of approximately 37,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment
- Wisconsin is known for its four distinct seasons, with cold winters and warm summers
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM. Some flexibility may be available.
ASSUMPTION: The corporate headquarters offers a modern and collaborative work environment, with easy access to amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Final interview with the Campaign Strategy team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Cross-functional collaboration and communication
- Campaign management and project planning
- Data analysis and reporting
Application Tips:
- Highlight relevant marketing strategy experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and the company
- Prepare examples of successful campaign strategies and results from previous roles
- Research Kohl's and the retail industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Marketing Strategy, Campaign Management, Cross-Functional Collaboration, Performance Reporting, Retail Marketing, Creative Briefs, Trend Analysis
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Tableau, or similar)
- Project management software (e.g., Asana, Trello, or similar)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Work Together
- Act with Integrity
- Pursue Growth and Learning
- Own the Results
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a creative approach to problem-solving and campaign development?
ASSUMPTION: Kohl's values a diverse and inclusive work environment, with a strong emphasis on collaboration, integrity, and customer focus.
⚠️ Potential Challenges
- Managing multiple campaigns and touchpoints simultaneously
- Balancing creative and analytical thinking in a fast-paced environment
- Adapting to changes in strategy or priorities
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position requires more strategic thinking and experience in campaign management
- Unlike a Marketing Director role, this position does not have direct reports or full P&L responsibility
- This role offers opportunities for career growth and development within the Campaign Strategy team and the broader marketing organization
ASSUMPTION: This role offers a unique blend of strategic, project management, and analytical responsibilities, with opportunities for growth and development within the marketing organization.
📝 Sample Projects
- Developing a comprehensive campaign strategy for a new product launch
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with cross-functional teams to create a creative brief for a marketing campaign
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Campaign Strategy team in the next 6-12 months?
- How does this role collaborate with other marketing teams and functions within the organization?
- What opportunities are there for professional development and growth within the Campaign Strategy team and the broader marketing organization?
- How does Kohl's approach diversity, equity, and inclusion in its marketing efforts?
- What is the typical career path for someone in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, as well as to demonstrate the candidate's interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing strategy experience and achievements
- Prepare examples of successful campaign strategies and results from previous roles
- Research Kohl's and the retail industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
