📌 Core Information
🔹 Job Title: Assistant Manager, Digital Acquisition (Toronto Hybrid)
🔹 Company: HarperCollins Publishers
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing digital advertising platforms and paid social efforts
- Executing test plans for new digital advertising opportunities
- Collaborating with business owners to optimize advertising performance
- Developing digital advertising strategies and campaigns
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through digital advertising initiatives.
📋 Key Responsibilities
✅ Digital Advertising Execution (50%):
- Manage self-serve advertising platforms and paid social efforts
- Execute test plans for new and emerging digital advertising opportunities
- Manage budget and pacing, forecast results, and collaborate with business owners to optimize advertising performance and ROAS
- Develop executional support documents and communicate details to internal and external stakeholders
✅ Planning (20%):
- Develop and optimize the Harlequin brand digital advertising strategy
- Build digital advertising campaigns in conjunction with brand management and digital marketing teams
✅ Reporting & Analysis (20%):
- Analyze digital advertising campaign results to provide insights for future campaigns
- Generate and maintain campaign performance and spending reports
- Monitor and report campaign results and platform trends
✅ Operational Effectiveness (10%):
- Review processes and operational aspects of the digital advertising program
- Liaise with corporate HarperCollins team and digital experts in other divisions
- Stay on top of industry trends and applicable technologies
- Generate and share digital advertising best practices and industry trends
- Recommend methods to reduce complexity through innovation or creative process efficiencies
ASSUMPTION: This role requires a strong understanding of digital advertising platforms, a data-driven approach to campaign optimization, and the ability to work effectively within a team dynamic.
🎯 Required Qualifications
Education: Post-secondary diploma/degree in Business/Marketing
Experience: Minimum 2 years of digital marketing experience
Required Skills:
- High proficiency in Microsoft Word and Excel
- Strong time management, organizational, and planning skills
- Effective verbal and written communication skills
- Creative thinker with a drive for results
- 1-2 years of experience using self-serve digital advertising platforms such as META and Google Ads
Preferred Skills:
- Harlequin product knowledge
ASSUMPTION: Candidates with relevant industry experience and a proven track record in digital advertising will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 CAD per year (Based on industry standards for a role of this level and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: HarperCollins Publishers is a leading global publisher of commercial fiction and narrative nonfiction, with a strong presence in the Canadian market through its Harlequin division.
Company Size: HarperCollins Publishers is a large, global organization with a significant presence in Canada, offering opportunities for growth and development within a diverse and dynamic work environment.
Founded: HarperCollins Publishers was founded in 1817 and has a rich history in the publishing industry.
Company Description:
- HarperCollins Publishers is the second-largest consumer book publisher in the world
- The company is home to many award-winning and bestselling authors
- HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe
Company Specialties:
- Commercial fiction and narrative nonfiction publishing
- Global distribution and marketing of books
- Digital publishing and innovation
Company Website: www.harpercollins.com
ASSUMPTION: HarperCollins Publishers offers a dynamic and inclusive work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, seeking to grow their career in a dynamic and global publishing organization.
Reporting Structure: The Assistant Manager, Digital Acquisition reports directly to the Director, Customer Acquisition and works closely with brand management and digital marketing teams.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Opportunities for professional development and career advancement within the organization
- Exposure to a wide range of brands and products within the HarperCollins portfolio
- Collaboration with diverse teams and stakeholders across the organization
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in digital advertising and contribute to the success of a global publishing organization.
🌍 Location & Work Environment
Office Type: The HarperCollins Canada office is a modern and collaborative workspace, designed to foster creativity and productivity.
Office Location(s): 22 Adelaide Street West, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene
- The office is located in the downtown core, with easy access to public transportation and amenities
- The city offers a wide range of housing options and neighborhoods to suit various preferences and budgets
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with the Director, Customer Acquisition
Key Assessment Areas:
- Digital advertising expertise and experience
- Data-driven approach to campaign optimization
- Communication and collaboration skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the HarperCollins team
- Prepare for interview questions that focus on your digital advertising expertise and your ability to work effectively within a team dynamic
ATS Keywords: Digital Marketing, Campaign Optimization, Budget Management, Data Analysis, Time Management, Communication Skills, Creative Thinking, Advertising Platforms, Social Media, Lead Generation, Brand Engagement, Ecommerce Sales, Reporting, Operational Effectiveness, Process Improvement, Team Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital advertising expertise, strategic thinking, and fit with the HarperCollins team.
🛠️ Tools & Technologies
- Self-serve digital advertising platforms (e.g., META, Google Ads)
- Microsoft Word and Excel
- Project management and collaboration tools (e.g., Asana, Slack)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard digital advertising platforms and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for storytelling and a commitment to diversity, equity, and inclusion
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Dynamic and fast-paced work environment
- Opportunities for collaboration and cross-functional teamwork
- Focus on results-driven execution and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in digital advertising?
- Can you provide an example of a time when you optimized a digital advertising campaign to improve performance?
- How do you approach working collaboratively with team members to achieve shared goals?
ASSUMPTION: Candidates who align with HarperCollins' values and work style will be well-suited for this role and the dynamic, inclusive work environment.
⚠️ Potential Challenges
- Managing multiple advertising campaigns and platforms simultaneously
- Keeping up with industry trends and best practices in digital advertising
- Collaborating effectively with diverse teams and stakeholders across the organization
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to work effectively within a dynamic and collaborative team environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Digital Advertising Manager, with a focus on campaign execution and optimization
- Unlike other roles in the industry, this position offers the opportunity to work with a global publisher and contribute to the success of a diverse portfolio of brands and products
- Career progression in this role could lead to opportunities in digital marketing management, brand management, or other related fields within the publishing industry
ASSUMPTION: This role offers a unique opportunity for a digital marketing professional to gain experience in the publishing industry and contribute to the success of a global organization.
📝 Sample Projects
- Developing and executing a digital advertising campaign to launch a new book or product
- Optimizing an existing digital advertising campaign to improve performance and reduce costs
- Analyzing campaign data to identify trends and insights, and using those insights to inform future campaign strategies
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Assistant Manager, Digital Acquisition may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the DTC team?
- How does this role contribute to the overall success of the HarperCollins organization?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- Can you provide an example of a successful digital advertising campaign that the team has executed recently?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, allowing candidates to make an informed decision about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HarperCollins Careers portal
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with the HarperCollins team
- Prepare for interview questions that focus on your digital advertising expertise and your ability to work effectively within a team dynamic
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
