- Job Title: Assistant Manager, Digital Marketing
- Company: AIA
- Location: Myanmar, MM - AIA Myanmar
- Job Type: Full-time
- Category: Marketing
- Date Posted: August 8, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive brand awareness and customer engagement.
- Managing digital platforms, overseeing social media, executing online media buying, and analyzing performance metrics.
- Collaborating with the marketing team to create content and campaigns that resonate with the local audience.
- Building and nurturing online communities to foster brand loyalty and engagement.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. The ideal candidate will have a proven track record in digital marketing and a deep understanding of the local market.
📋 Key Responsibilities
- Develop and execute digital marketing strategies, including social media, online advertising, and email marketing campaigns.
- Manage AIA Myanmar’s social media presence, including monthly content planning, posting, and engagement with followers.
- Monitor social media trends and adjust strategies to improve performance and engagement.
- Analyze digital marketing performance using tools like Google Analytics, social media insights, and ad platform metrics.
- Plan and execute online media buying strategies, including budgeting, targeting, and optimizing digital ad placements.
- Oversee the management of AIA Myanmar’s website and assist mobile app’s contents are up-to-date, user-friendly, and optimized for search engines.
- Monitor and respond to customer feedback and inquiries across digital platforms.
- Build and nurture online communities to foster brand loyalty and engagement.
ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
- Education: Bachelor's degree in marketing, digital marketing, business administration, or related field.
- Experience: Minimum 5 years of working experience in digital marketing, social media management, or a related field.
- Required Skills:
- Proven experience in managing digital advertising campaigns.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, Facebook Ads, and SEO tools.
- Excellent project management and analytical skills.
- Fluency in both English and Myanmar language is preferred.
Preferred Skills:
- Relevant digital marketing certifications (e.g., Google Ads, Facebook Blueprint).
- Experience in managing website and mobile app content.
ASSUMPTION: Candidates with relevant industry certifications and additional language skills may have an advantage.
💰 Compensation & Benefits
- Salary Range: The salary range for this role is approximately MMK 1,200,000 - 1,800,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for digital marketing roles in Myanmar.
- Benefits: Competitive benefits package, including health insurance, retirement plans, and performance-based bonuses.
- Working Hours: Full-time position with standard office hours, Monday to Friday, 8:30 AM to 5:30 PM. Overtime may be required as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: AIA is a leading pan-Asian life insurance group, providing life insurance, accident and health insurance, and savings plans to individuals and corporate clients.
- Company Size: AIA has over 10,000 employees globally, with a presence in 18 markets across Asia.
- Founded: AIA Group Limited was founded in Shanghai in 1919 and has since grown to become a market leader in Asia (ex-Japan).
- Company Description: AIA meets the long-term savings and protection needs of individuals by offering a range of products and services. The Group also provides employee benefits, credit life, and pension services to corporate clients.
- Company Specialties: Life insurance, retirement planning, accident and health insurance, and wealth management solutions.
📊 Role Analysis
- Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing Communications.
- Reporting Structure: The Assistant Manager, Digital Marketing will oversee digital marketing campaigns and manage digital platforms, with the support of junior team members.
- Work Arrangement: This role is on-site, with the possibility of occasional remote work as needed.
- Growth Opportunities: This role offers opportunities for career growth within the marketing department and the broader organization.
ASSUMPTION: Successful candidates may have opportunities to advance to senior management roles or take on regional responsibilities.
🌍 Location & Work Environment
- Office Type: Modern, professional office environment with collaborative workspaces.
- Office Location(s): MM-Junction City Tower, Yangon, Myanmar.
- Geographic Context: Yangon is the largest city and commercial hub of Myanmar, with a vibrant and growing digital marketing industry.
- Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-stage interview process, including phone or video screenings, in-person interviews, and a final presentation or case study.
- Key Assessment Areas: Candidates should be prepared to discuss their digital marketing strategies, analytical skills, and cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Include specific examples of your digital marketing campaigns and their outcomes.
- Showcase your understanding of the local market and AIA’s brand.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
👔 Cultural Fit Considerations
- Company Values: AIA’s core values include integrity, professionalism, and customer focus. Candidates should demonstrate a strong commitment to these values.
- Work Style: AIA values a collaborative, innovative, and customer-centric work environment. Candidates should be able to work effectively in a team and adapt to a dynamic and fast-paced work environment.
Self-Assessment Questions:
- How do you align with AIA’s core values of integrity, professionalism, and customer focus?
- How comfortable are you working in a dynamic and fast-paced work environment?
- How well do your personal work style and preferences fit with AIA’s collaborative and innovative culture?
🛠️ Potential Challenges
- The digital marketing landscape in Myanmar is evolving rapidly, requiring candidates to stay up-to-date with the latest trends and tools.
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
- The work environment may be demanding, with tight deadlines and high expectations for performance.
📈 Similar Roles Comparison
- This role is similar to Digital Marketing Manager positions in other organizations, but may have a broader scope of responsibilities due to AIA’s size and global presence.
- The role may have more opportunities for career growth and regional exposure compared to similar roles in smaller organizations.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement among young adults in Myanmar.
- Analyzing website traffic and user behavior to optimize the AIA Myanmar website for search engines and improve user experience.
- Managing an online advertising campaign to drive sales of a new life insurance product, with a focus on maximizing ROI.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-stage interview process, including phone or video screenings, in-person interviews, and a final presentation or case study.
- Key Assessment Areas: Candidates should be prepared to discuss their digital marketing strategies, analytical skills, and cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Include specific examples of your digital marketing campaigns and their outcomes.
- Showcase your understanding of the local market and AIA’s brand.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
👔 Cultural Fit Considerations
- Company Values: AIA’s core values include integrity, professionalism, and customer focus. Candidates should demonstrate a strong commitment to these values.
- Work Style: AIA values a collaborative, innovative, and customer-centric work environment. Candidates should be able to work effectively in a team and adapt to a dynamic and fast-paced work environment.
Self-Assessment Questions:
- How do you align with AIA’s core values of integrity, professionalism, and customer focus?
- How comfortable are you working in a dynamic and fast-paced work environment?
- How well do your personal work style and preferences fit with AIA’s collaborative and innovative culture?
🛠️ Potential Challenges
- The digital marketing landscape in Myanmar is evolving rapidly, requiring candidates to stay up-to-date with the latest trends and tools.
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
- The work environment may be demanding, with tight deadlines and high expectations for performance.
📈 Similar Roles Comparison
- This role is similar to Digital Marketing Manager positions in other organizations, but may have a broader scope of responsibilities due to AIA’s size and global presence.
- The role may have more opportunities for career growth and regional exposure compared to similar roles in smaller organizations.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement among young adults in Myanmar.
- Analyzing website traffic and user behavior to optimize the AIA Myanmar website for search engines and improve user experience.
- Managing an online advertising campaign to drive sales of a new life insurance product, with a focus on maximizing ROI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://aia.wd3.myworkdayjobs.com/External/job/Myanmar-MM---AIA-Myanmar/Assistant-Manager--Digital-Marketing_JR-59968-1).
- Customize your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare for the interview process by researching AIA’s brand and digital marketing strategies.
- Follow up with the hiring manager after your interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
