📌 Core Information
🔹 Job Title: Assistant Manager, Digital Marketing
🔹 Company: Cigna Healthcare
🔹 Location: Hong Kong
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading creative production of digital marketing campaigns and assets
- Collaborating with internal teams and external agencies
- Analyzing campaign performance and reporting results
- Staying updated with industry trends and competitors' activities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on driving results through digital marketing efforts.
📋 Key Responsibilities
✅ Lead the creative production of always-on lead generation campaigns and ad hoc digital assets, ensuring alignment with brand guidelines and campaign objectives. Work closely with creative agency and performance marketing agency from ideation to result tracking.
✅ Work with key internal stakeholders and external agencies/partners to implement digital marketing plan
✅ Collaborate with internal teams to create contents for promotion landing pages, digital assets, and optimize user experience.
✅ Analyze key benefits of Cigna’s products and services to craft compelling messages across different digital marketing assets
✅ Drive new sales programs on direct channels.
✅ Engage existing affiliate partners and explore new ones to maintain a cost-efficient advertising model.
✅ Measure and report performance of digital marketing campaigns, and assess against business targets (ROI and KPIs)
✅ Keep the team up-to-date with key competitors' activities and digital marketing trends
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and performance analysis, requiring a versatile skill set.
🎯 Required Qualifications
Education: University graduate or above in Marketing, Communications, Business Administration, or related disciplines
Experience: Minimum 5 years working experience in marketing, preferably from financial services, insurance, or related industry
Required Skills:
- Creative mindset, experience from creative or advertising agency is a plus.
- Experience in design software including Adobe Photoshop, Illustrator, and Canva is a plus.
- Strong sense in digital and social media trends. Good knowledge in Google Analytics, Campaign Manager, Google Ad, Meta Ad Manager.
- Good analytical, interpersonal, and communication skills
- A good team player who is self-motivated, responsible, results-oriented, independent, multi-tasking, and able to work under pressure
- Excellent in written and spoken English and Chinese
Preferred Skills:
- Experience in the health insurance industry
- Fluency in additional languages
ASSUMPTION: Given the role's focus on digital marketing, proficiency in relevant software and platforms is crucial. Familiarity with the health insurance industry would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance coverage
- Retirement savings plan
- Employee assistance program
- Tuition reimbursement
Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Hong Kong. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Health Insurance
Company Size: 10,001+ employees (Global), 29,697 employees (LinkedIn)
Founded: 1982 (Global), 1951 (US)
Company Description:
- Cigna Healthcare is a division of The Cigna Group, a global health services company dedicated to improving the health, well-being, and peace of mind of those they serve.
- The company offers a wide range of health care products and services, including medical, dental, behavioral health, pharmacy, short- and long-term disability, and more.
- Cigna Healthcare is committed to being an advocate for better health through every stage of life, guiding customers through the health care system and empowering them with the information and insight they need to make the best choices for improving their health and vitality.
Company Specialties:
- Health Care
- Behavioral Health
- Dental
- Pharmacy
- Short- and Long-Term Disability
- Global Health Benefits
- Individual Private Medical Insurance
- Wellness Services
- Voluntary Benefits
- and Medicare and Medicaid
Company Website: http://www.cigna.com
ASSUMPTION: Cigna Healthcare operates as a global company with a significant presence in Hong Kong, offering a wide range of health care products and services.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Digital Marketing Manager and may oversee junior team members or external agency relationships.
Work Arrangement: On-site, with flexibility for remote work based on project needs and team collaboration.
Growth Opportunities:
- Potential career progression to Senior Digital Marketing Manager or similar roles within the digital marketing team or other departments.
- Expanding skills and expertise in digital marketing, with opportunities to work on diverse campaigns and projects.
- Gaining experience working with global teams and external agencies.
ASSUMPTION: This role offers opportunities for professional growth through exposure to various aspects of digital marketing and collaboration with diverse teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 28 Hennessy Rd, Wan Chai, Hong Kong
Geographic Context:
- Hong Kong is a Special Administrative Region (SAR) of China, with a highly developed capitalist mixed economy.
- The city is known for its dense urban environment, vibrant culture, and robust financial services industry.
- Hong Kong is a major global hub for finance, logistics, and trade, offering ample opportunities for networking and professional growth.
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and results-driven outcomes.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Digital Marketing Manager
- Second-round interview with the hiring manager and/or other team members
- Final decision and offer
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Creativity and problem-solving abilities
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the health insurance industry and digital marketing trends in your application materials.
- Prepare examples of your past campaign successes and challenges overcome to discuss during the interview.
- Research Cigna Healthcare's company culture and values to show your alignment with their mission and goals.
ATS Keywords: Digital Marketing, Campaign Management, Creative Production, Performance Analysis, Google Analytics, Meta Ad Manager, Adobe Photoshop, Illustrator, Canva, Social Media Trends, Health Insurance Industry
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current volume of applicants. Staying informed about industry trends and Cigna Healthcare's company culture will strengthen your application.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Canva
- Google Analytics
- Campaign Manager
- Google Ad
- Meta Ad Manager
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and teamwork skills
- Ability to work independently and manage multiple projects
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you stay updated with digital marketing trends and industry best practices?
- Can you provide an example of a successful digital marketing campaign you've managed, and how you measured its performance?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Cigna Healthcare values candidates who demonstrate a strong work ethic, adaptability, and a customer-centric mindset, as well as those who align with their company values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest digital marketing trends and tools
- Collaborating effectively with internal teams and external agencies
- Working in a highly competitive industry with tight budgets and performance expectations
ASSUMPTION: These challenges can be overcome through strong project management skills, continuous learning, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on creative production and campaign management, with a focus on driving results and optimizing performance.
- In the health insurance industry, digital marketing plays a crucial role in customer acquisition, retention, and engagement, making this role vital to Cigna Healthcare's overall success.
- Career progression in this role could lead to senior digital marketing positions, management roles, or specialized expertise in digital marketing strategy and execution.
ASSUMPTION: This role offers unique opportunities and challenges within the digital marketing landscape, particularly in the health insurance industry.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to drive new customer acquisitions for a specific health insurance product
- Creating and optimizing landing pages and digital assets to improve user experience and conversion rates
- Analyzing campaign performance data to identify trends, make data-driven decisions, and optimize future campaigns
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from creative production to performance analysis and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and external agencies to achieve digital marketing goals?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- How does Cigna Healthcare support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your digital marketing expertise and campaign management successes.
- Prepare examples of your past campaign successes and challenges overcome to discuss during the interview.
- Research Cigna Healthcare's company culture and values to show your alignment with their mission and goals.
- Follow up with the hiring manager or HR department within one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
