📌 Core Information
🔹 Job Title: Assistant Manager, Digital Marketing (6-month contract)
🔹 Company: Hysan Development Company Limited
🔹 Location: Hong Kong, China
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital strategies to enhance brand awareness and improve customer experience
- Executing campaigns through content development, social media activities, and vendor management
- Collaborating with internal teams to plan and align on objectives, budgets, and ROI
- Monitoring and evaluating campaign performance, and proactively improving user experience
- Managing budgets and vendors
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results through digital channels.
📋 Key Responsibilities
✅ Plan, formulate, and implement digital strategies to build brand awareness, improve customer experience, drive traffic, and conversion
✅ Initiate and execute campaigns via content development, social media activities, viral marketing, media & KOL management
✅ Collaborate with internal teams to plan monthly social media calendars, ensuring alignment on objectives, budgets, and ROI
✅ Track and evaluate the effectiveness of online marketing initiatives, and proactively improve campaign performance and user experience
✅ Manage budgets and vendors
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, campaign execution, and performance analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5 years or above in digital marketing, with shopping mall experience being an advantage
Required Skills:
- Proven success in launching digital campaigns to drive online awareness and buzz
- Solid experience in managing social media campaigns, viral marketing, and word-of-mouth marketing
- Good understanding of the digital communications environment in Hong Kong, with knowledge in mainland China being a plus
- Good writing skills in editorial and marketing materials with a media angle and insight
- Proactive and energetic team player with self-motivation, creativity, and a positive working attitude
- Result-oriented with the ability to commit to timelines and work under a fast-paced environment
- Effective communication and influencing skills with proficiency in both written and spoken English and Chinese
Preferred Skills:
- Experience in the real estate industry
- Fluency in Mandarin
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record in campaign execution and performance analysis. Familiarity with the real estate industry and fluency in Mandarin would be beneficial.
💰 Compensation & Benefits
Salary Range: HKD 60,000 - 80,000 per month (Estimated based on industry standards for a 6-month contract)
Benefits:
- Medical insurance
- Dental insurance
- Life insurance
- Retirement benefits
Working Hours: Full-time (40 hours per week), with flexible hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for a 6-month contract in Hong Kong. Benefits are typical for a company of this size in the real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 201-500 employees
Founded: 1941
Company Description:
- Hysan Development is a leading property development, investment, and management company based in Hong Kong
- It has an investment property portfolio of approximately 4.5 million square feet of high-quality retail, office, and residential space in Hong Kong
- Hysan's roots run deep in Causeway Bay, Hong Kong's most vibrant commercial district
Company Specialties:
- Property development
- Investment and management
- Retail, office, and residential space
Company Website: http://www.hysan.com.hk
ASSUMPTION: Hysan Development is a well-established company in the real estate industry, with a focus on investment, development, and management in Hong Kong.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, full-time (40 hours per week) with flexible hours as needed
Growth Opportunities:
- Potential full-time employment after the 6-month contract
- Opportunities to work on diverse projects across the company's portfolio
- Possibility to gain experience in the real estate industry
ASSUMPTION: This role offers opportunities for career growth, both within the digital marketing department and across the company's diverse portfolio.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building in Causeway Bay
Office Location(s): 50/F, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong
Geographic Context:
- Causeway Bay is a vibrant commercial district in Hong Kong, known for its shopping, dining, and entertainment options
- Hong Kong is a major global financial hub, with a thriving real estate market
- The office is easily accessible by public transportation
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours as needed
ASSUMPTION: The office is located in a bustling commercial district, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior management
Key Assessment Areas:
- Digital marketing expertise
- Campaign execution and performance analysis
- Communication and influencing skills
- Cultural fit and teamwork
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company
- Prepare examples of successful digital marketing campaigns you've executed
ATS Keywords: Digital Marketing, Brand Awareness, Customer Experience, Social Media Management, Content Development, Campaign Execution, Budget Management, Vendor Management, Writing Skills, Communication Skills, Team Player, Proactive, Creativity, Result-oriented, Fast-paced Environment, Influencing Skills
ASSUMPTION: The application process is likely to involve multiple interviews, with a focus on assessing the candidate's digital marketing expertise and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, WeChat)
- Content management systems (e.g., WordPress, Hootsuite)
- Analytics tools (e.g., Google Analytics, SocialBlade)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in social media platforms, content management systems, analytics tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Innovation
- Teamwork
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and performance-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong team player with excellent communication skills?
- Do you have a proven track record of driving results through digital marketing campaigns?
ASSUMPTION: Hysan Development values integrity, professionalism, innovation, and teamwork. Candidates should be comfortable working in a fast-paced, collaborative, and results-driven environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to the unique culture and work environment of a real estate company
- Navigating the competitive Hong Kong job market
ASSUMPTION: This role may present challenges in terms of workload, work pace, cultural adaptation, and competition in the job market.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Assistant Marketing Manager in other industries
- However, this role is specific to the real estate industry and may require industry-specific knowledge and experience
- Career progression may involve moving into a full-time role or taking on more responsibilities within the digital marketing department
ASSUMPTION: While this role shares similarities with digital marketing roles in other industries, it is specific to the real estate industry and may offer unique career growth opportunities.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new retail outlet
- Analyzing the performance of an email marketing campaign and optimizing it for better results
- Managing a vendor to create and distribute content for the company's blog and social media channels
ASSUMPTION: These sample projects reflect the day-to-day responsibilities of the Assistant Manager, Digital Marketing role and provide insight into the types of tasks the candidate may be expected to perform.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- What opportunities are there for professional development and growth within the digital marketing department?
- How does the company support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare examples of successful digital marketing campaigns you've executed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
