(Assistant) Manager, Digital Marketing

📌 Core Information

🔹 Job Title: Assistant Manager, Digital Marketing

🔹 Company: The Cigna Group

🔹 Location: Hong Kong, Kowloon, Kwun Tong

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading creative production of always-on lead generation campaigns and ad hoc campaigns
• Collaborating with internal stakeholders and external agencies to implement digital marketing plans
• Creating compelling content for promotional landing pages and digital assets
• Driving new sales programs on direct channels and engaging affiliate partners
• Measuring and reporting performance of digital marketing campaigns
• Staying updated on key competitors' activities and digital marketing trends

ASSUMPTION: This role requires a high level of creativity, analytical skills, and experience in digital marketing to effectively lead campaigns and collaborate with various teams.

📋 Key Responsibilities

✅ Lead the creative production of always-on lead generation campaigns and ad hoc campaigns, working closely with creative agencies and performance marketing agencies from ideation to result tracking

✅ Work with key internal stakeholders and external agencies/partners to implement digital marketing plans

✅ Collaborate with internal teams to create contents for promotion landing pages, digital assets, and optimize user experience

✅ Analyze key benefits of Cigna’s products and services to facilitate crafting of compelling messages across different digital marketing assets

✅ Drive new sales programs on direct channels and engage existing affiliate partners, exploring new ones to maintain a cost-efficient advertising model

✅ Measure and report performance of digital marketing campaigns, assessing against business targets (ROI and KPIs)

✅ Keep the team up-to-date with key competitors' activities and digital marketing trends

ASSUMPTION: This role involves a mix of creative, strategic, and analytical tasks, requiring the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: University graduate or above in Marketing, Communications, Business Administration, or related disciplines

Experience: Minimum 8 years working experience in marketing, preferably from financial services, insurance, or related industry

Required Skills:

• Creative mindset, with experience from creative or advertising agencies being a plus
• Good knowledge in Google Analytics, Campaign Manager, Google Ad, Meta Ad Manager
• Good analytical, interpersonal, and communication skills
• A good team player who is self-motivated, responsible, results-oriented, independent, multi-tasking, and able to work under pressure
• Excellent in written and spoken English and Chinese

Preferred Skills:

• Experience in the health care industry
• Fluency in additional languages

ASSUMPTION: Given the specific industry and role requirements, candidates with relevant experience and strong analytical and communication skills will be most competitive.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - HKD 800,000 per annum (Estimated based on market research for similar roles in Hong Kong)

Benefits:

• Health insurance and retirement plans
• Employee assistance programs
• Learning and development opportunities
• Flexible work arrangements (as per company policy)

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional overtime may be required.

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Hong Kong. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Cigna Group operates in the health care industry, offering a wide range of health services and products globally.

Company Size: The Cigna Group has 10,001+ employees worldwide, providing ample opportunities for career growth and collaboration.

Founded: The Cigna Group was founded in 1792, making it an established and experienced player in the health care sector.

Company Description:

• The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community.
• They maintain sales capabilities in more than 30 countries and jurisdictions, with more than 190 million customer relationships around the world.
• Their mission is to improve the health, well-being, and peace of mind of those they serve.

Company Specialties:

• Health care services
• Insurance products
• Global health care solutions

Company Website: https://www.thecignagroup.com/

ASSUMPTION: The Cigna Group's extensive global presence and experience in the health care industry make it an attractive employer for those seeking a stable and rewarding career in the sector.

📊 Role Analysis

Career Level: This role is a Band 3 Senior Contributor Career Track Role, indicating a mid-level management position with significant responsibilities and decision-making authority.

Reporting Structure: The Assistant Manager, Digital Marketing, will report directly to the Manager, Digital Marketing, and work closely with various internal teams and external agencies.

Work Arrangement: This role requires on-site work, with flexible work arrangements available as per the company's policy.

Growth Opportunities:

• Progression to Manager, Digital Marketing, or other senior roles within the digital marketing team
• Expansion into related roles or specializations within the broader health care industry
• International assignments or relocation opportunities, given the company's global presence

ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within The Cigna Group.

🌍 Location & Work Environment

Office Type: The Cigna Group's Hong Kong office is a modern, professional environment with collaborative workspaces and state-of-the-art facilities.

Office Location(s): Kwun Tong, Kowloon, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business ecosystem
• The Kwun Tong district is a bustling commercial area with easy access to public transportation and amenities
• Hong Kong offers a multicultural environment with a high standard of living

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional overtime may be required.

ASSUMPTION: The on-site work arrangement in Hong Kong offers a dynamic and multicultural work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews, which may include case studies or presentations

Key Assessment Areas:

• Candidates' understanding of digital marketing trends and strategies
• Candidates' ability to manage multiple projects and stakeholders
• Candidates' analytical and problem-solving skills
• Candidates' cultural fit with The Cigna Group's values and work environment

Application Tips:

• Highlight relevant experience and achievements in digital marketing campaigns
• Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work under pressure
• Research The Cigna Group's mission, values, and recent initiatives to demonstrate your enthusiasm for the role and the company

ATS Keywords: Digital Marketing, Lead Generation, Campaign Management, Creative Production, Google Analytics, Meta Ad Manager, Campaign Manager, Health Care Industry, Stakeholder Management, Team Player, Self-Motivated, Results-Oriented, Multi-Tasking, Pressure Management

ASSUMPTION: The application process for The Cigna Group is competitive, and candidates should emphasize their relevant experience, skills, and cultural fit to increase their chances of success.

🛠️ Tools & Technologies

• Google Analytics
• Campaign Manager
• Google Ad
• Meta Ad Manager
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Results-driven
• Adaptable
• Team-oriented
• Data-informed
• Customer-centric

Self-Assessment Questions:

• Do I have a strong customer focus and a passion for creating compelling digital marketing campaigns?
• Am I comfortable working collaboratively with diverse teams and stakeholders?
• Do I thrive in a dynamic, results-driven environment and enjoy managing multiple projects?
• Am I able to analyze data and use insights to inform my decision-making and strategy?

ASSUMPTION: Candidates who align with The Cigna Group's values and work style will be most likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and the ability to prioritize effectively
• Keeping up-to-date with the latest digital marketing trends and technologies, which can change rapidly
• Working in a fast-paced, results-driven environment that may require occasional overtime
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: Candidates should be aware of the potential challenges and be prepared to demonstrate their ability to manage these aspects effectively.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on creative production and campaign management
• Within the health care industry, this role may have unique requirements related to the products and services being promoted
• Career progression in this role could lead to management or specialist positions in digital marketing, or broader roles within the health care industry

ASSUMPTION: Candidates should research similar roles and the health care industry to better understand the unique aspects of this position and how it may fit with their career goals.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new health care product launch
• Analyzing campaign performance data to optimize ad spend and improve ROI for an existing product
• Collaborating with internal teams and external agencies to create engaging content for promotional landing pages and digital assets

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have approached them in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does The Cigna Group support the professional development of its employees?
• What are the most significant challenges facing the digital marketing team currently, and how can this role contribute to addressing them?
• How does The Cigna Group measure the success of its digital marketing campaigns, and what KPIs are most important for this role?
• What is the company's approach to work-life balance, and how is this role expected to manage their time and priorities?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and the specific challenges facing the digital marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your ability to manage multiple projects and stakeholders, and your understanding of digital marketing trends and strategies
• Prepare for interviews by researching The Cigna Group's mission, values, and recent initiatives, and practicing your responses to behavioral and situational interview questions
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.