📌 Core Information
🔹 Job Title: Assistant Manager, Digital Marketing
🔹 Company: Sun Life
🔹 Location: Hong Kong, Sun Life Hong Kong - Sun Life Tower, Hunghom, Kowloon, Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing lead generation campaigns across various digital channels to drive customer acquisition and engagement.
- Analyzing campaign performance metrics and providing data-driven insights to stakeholders.
- Planning and creating engaging content for social media channels, ensuring alignment with overall marketing objectives and brand voice.
- Collaborating with external agencies and internal teams to enhance digital marketing capabilities.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through data-informed strategies.
📋 Key Responsibilities
✅ Develop, execute, and optimize lead generation campaigns across various digital channels to drive customer acquisition and engagement.
✅ Analyze campaign performance metrics, prepare reports, and provide insights to stakeholders to inform future marketing strategies.
✅ Plan and create engaging contents for our Instagram and Facebook channels, ensuring alignment with overall marketing objectives and brand voice.
✅ Work closely with external social and digital marketing agencies to deliver effective campaigns that meet business goals.
✅ Collaborate with internal teams to implement enhancements in digital marketing capabilities, ensuring seamless communication and execution.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in digital media management and marketing campaign management. Experience in the insurance industry is a plus.
Required Skills:
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Proficient in social media platforms and digital marketing tools.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams.
- Creativity with a keen eye for detail, able to produce compelling content that resonates with target audiences.
Preferred Skills:
- Experience in the insurance industry.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a proven track record in digital marketing and a strong understanding of the insurance industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: HKD 450,000 - HKD 600,000 per annum (Estimated based on industry standards for a Marketing Manager with 2-5 years of experience in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement savings plan
- Life and disability insurance
- Employee assistance program
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Occasional overtime may be required.
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in Hong Kong. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Sun Life was founded in 1865 and has since grown into a global financial services organization.
Company Description:
- Sun Life offers a wide range of insurance and investment products and services in key markets around the world.
- The company is committed to helping people achieve lifetime financial security and live healthier lives.
- Sun Life has a strong focus on innovation and digital transformation, using technology to enhance the customer experience and drive business growth.
Company Specialties:
- Life and health insurance
- Accident and health insurance
- Investment and wealth management
- Group benefits
Company Website: http://www.sunlife.com
ASSUMPTION: Sun Life's global presence and diverse product offerings provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing.
Reporting Structure: The Assistant Manager, Digital Marketing will report directly to the Manager, Digital Marketing and work closely with other marketing team members, as well as external agencies.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for eligible employees.
Growth Opportunities:
- Progression to a Manager or Senior Manager role within the digital marketing team.
- Expansion into other marketing or product management roles within the organization.
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business.
ASSUMPTION: With Sun Life's global presence and diverse product offerings, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Sun Life's Hong Kong office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Sun Life Tower, Hunghom, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment.
- The office is conveniently located near public transportation, shopping, and dining options.
- The city offers a mix of Eastern and Western cultures, with a diverse range of entertainment and leisure activities.
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Occasional overtime may be required.
ASSUMPTION: The office environment at Sun Life is collaborative and inclusive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical skills and data-driven decision-making
- Creativity and content development abilities
- Communication and collaboration skills
Application Tips:
- Highlight your relevant experience and achievements in digital marketing, with a focus on lead generation and performance analysis.
- Tailor your resume and cover letter to emphasize your fit for the role and the company.
- Prepare examples of your social media content and campaign strategies to discuss during the interview.
- Research Sun Life's products and services to demonstrate your understanding of the business and your enthusiasm for the role.
ATS Keywords: Digital Marketing, Lead Generation, Performance Reporting, Social Media Planning, Data Analysis, Communication, Creativity, Collaboration, Marketing Campaign Management, Stakeholder Coordination, External Agency Collaboration
ASSUMPTION: The application process at Sun Life is competitive, and candidates should be prepared to demonstrate their skills and experience through concrete examples and a well-structured resume.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook)
- Digital marketing tools (Google Analytics, Hootsuite, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Innovation
- Collaboration
- Customer focus
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest digital marketing trends and best practices?
- Can you provide an example of a successful lead generation campaign you've managed, and how you optimized it based on performance data?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Candidates who align with Sun Life's company values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong organizational skills and prioritization.
- Keeping up with the fast-paced nature of digital marketing and adapting to industry trends and changes.
- Working with external agencies and internal teams, requiring strong communication and collaboration skills.
- Occasional overtime may be required to meet campaign deadlines or manage unexpected challenges.
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to the dynamic nature of digital marketing.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Specialist role, this position has a greater focus on campaign management, stakeholder coordination, and performance analysis.
- In the insurance industry, digital marketing roles may require a strong understanding of financial services products and the ability to communicate complex concepts effectively.
- Career progression in digital marketing can lead to roles such as Senior Marketing Manager, Marketing Director, or even Chief Marketing Officer.
ASSUMPTION: Candidates should consider their career goals and the specific requirements of this role when comparing it to other digital marketing positions.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new life insurance product, with measurable KPIs and regular performance tracking.
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, and presenting findings to stakeholders.
- Collaborating with an external agency to create a series of engaging video ads for a retirement savings product, ensuring brand consistency and alignment with marketing objectives.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for the digital marketing team in the first 90 days?
- How does Sun Life support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth within the organization?
- How does the company measure the success of its digital marketing campaigns, and how are those metrics used to inform future strategies?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your social media content and campaign strategies to discuss during the interview.
- Research Sun Life's products and services to demonstrate your understanding of the business and your enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
